Senior Strategist

About Marcom LA at Apple

Marcom LA is Apple’s Global Marketing Communications group creating and overseeing the world-class marketing and advertising driving Apple's rapidly-growing Services sector including Apple Sports, Apple Music, App Store, Apple Pay, Apple Arcade, Apple News, Apple Books, Apple Podcasts, Apple Maps, iCloud, Creator Studio and more. Whether we’re launching the Apple Music Super Bowl Halftime Show, introducing Messi to MLS, sharing the next generation of games in the App Store, or celebrating the seamless joy of using Apple Pay, Marcom LA’s mission is to build brand love for Apple every day. We do that with inspiring creative, a culture-first mindset, and the belief our Services make our incredible Apple devices even better.

The Brand Strategy team is part of Marketing Communications (Marcom) team and is dedicated to creating inspiring and impactful campaigns that drive the business and influence culture.

The Role: Senior Strategist

The Brand Strategy Lead for Apple Creator Studio will collaborate closely with creative teams to launch new products, create impactful campaigns, and build Apple's relationship with students, pros, and amateurs across the creator economy, cementing the next generation of Apple fans and loyalists. You will lead strategic development for a product that sits at the intersection of professional creativity, emerging creative communities, and Apple's unique role in shaping the future of creative expression.

Key Responsibilities

• Develop creative briefs and brand positioning that inspire campaign development, act as a north star for the service and galvanize cross-functional teams behind a singular idea.
• Collaborate with strategy, brand, consumer insights, media, creative, and business marketing to ensure alignment on goals and execution.
• Translate and synthesize data into actionable, compelling insights to inform strategic points of view.
• Build networks and nurture relationships across teams and functions to influence decisions and outcomes.
• Become an expert on the business, category, audience and culture surrounding the creator economy and creative software tools.

Minimum Qualifications

• 10+ years of brand strategy experience with global brands within a large creative agency or internal, multi-channel marketing team.
• Proven ability to develop and execute integrated brand strategies that drive business results and market differentiation.
• Demonstrate clear understanding of how brand work connects to business outcomes, market position, and organizational strategy, ensuring brand decisions are grounded in business reality.
• Extraordinary storyteller with strong written and verbal communication skills as demonstrated in samples of creative briefs or case studies.

Preferred Qualifications

• Deep understanding of the creator economy, including emerging platforms, tools, and behaviors reshaping creative expression.
• Continuously monitors creator trends, social platform dynamics, and cultural shifts to inform strategic decision-making.
• Provocative problem solver who challenges the status quo and pushes thinking in new directions.
• Passionate about fashion, music, arts and entertainment.
• Self-starter who thrives in ambiguity.
• Social-first thinker, immersed in culture and on the pulse of new trends and the evolving media landscape.
• Advanced visual storytelling skills; Keynote proficiency a plus.

Key skills/competency

• Brand Strategy
• Marketing Communications
• Campaign Development
• Creator Economy
• Cross-functional Collaboration
• Data Synthesis & Insights
• Creative Brief Development
• Strategic Positioning
• Market Differentiation
• Visual Storytelling