Senior Social Strategist

Senior Social Strategist at Apple

Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with a range of backgrounds including public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!

The Senior Social Strategist will shape and lead the social strategy for a new social presence, showcasing the best of Apple’s design, news, products, and impact in the world. They’ll work closely with a cross-functional editorial team to create ongoing content meant to attract and engage an audience in social.

Responsibilities

• In partnership with the Editorial lead, help shape and lead the social strategy for editorially-led social presence
• Leading cross functionally opportunities across the business for cultural, product and values insights around our brand and products
• Investigating topics around the company for potential stories
• Briefing and working with creative teams to create content for Instagram
• Providing expertise on Instagram formats, behaviors, features and trends
• Conveying strong perspective on what makes great social video
• Growing and nurturing a community of fans
• Identifying clear metrics of success on Instagram and learning from them

Minimum Qualifications

• 10+ years experience in social strategy.
• Deep understanding of social platforms, their evolving formats, and audience engagement dynamics.
• Fluency in identifying social culture, creators, and communities for engagement.
• Experience leading editorial-driven social strategy for always-on brand channels, defining content architecture and sustaining a distinct, consistent brand voice.
• Creative or social agency/brand/publisher experience, evidenced by a portfolio of top-tier work.
• Track-record of collaboration in large, cross-functional teams, particularly with creatives and producers.
• Knowledge of social best practices, staying ahead of cultural trends and ability to analyze and drive insights to predict how the handle will and can evolve.

Preferred Qualifications

• Experience in publishing, journalism, or related fields, with a strong viewpoint on visual storytelling.
• Sharp perspective on what makes effective and culturally resonant socially-driven creative work.
• Ability to simplify complex information.
• Familiarity with social analytics, translating metrics into creative insights.
• Passion for Instagram, understanding its evolving trends and community dynamics.
• Collaborative by nature, with experience thriving in fast-paced, newsroom-style team environments.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $182,600 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

Apple accepts applications to this posting on an ongoing basis.

Key skills/competency

• Social Strategy
• Instagram Expertise
• Content Creation
• Audience Engagement
• Cultural Trends
• Social Analytics
• Cross-functional Collaboration
• Visual Storytelling
• Brand Voice Development
• Editorial Leadership