Product Marketing Manager

About Appcharge

Appcharge is the direct-to-consumer platform for mobile games. We help game studios sell digital goods directly to their players, skipping the 30% store commissions from Apple and Google. This means more revenue for studios and a closer connection to the players who love their games. Appcharge powers web stores and in-app payments for over a third of the world’s top-grossing mobile titles. Backed by $89M from leading investors and publishers like Supercell and Playrix, we’ve grown 14x in the past year and now process over half a billion dollars annually. We’re growing fast, building with intention, and helping the biggest names in gaming take back control of their business.

About the Role

As a Product Marketing Manager, you will own the production of high-quality sales and marketing materials, including decks, one-pagers, videos, landing pages, and more. You will also manage the public launch of new features, ensuring clear communication of value to clients and prospects. Your role will directly impact the performance of our sales efforts and improve operational efficiency across the team by providing polished, on-brand assets.

Responsibilities

• Develop a deep understanding of our product and user personas (mobile game studios, product teams, monetization teams, and live ops).
• Produce compelling marketing materials (decks, one-pagers, videos, etc.).
• Own the creation of sales enablement assets to support the business development and product teams.
• Lead the execution of feature launches — including messaging, positioning, and promotion across all channels.
• Collaborate with marketing, product, and R&D teams to craft messaging that resonates with our target audience.
• Produce and manage content for marcom channels, including social media, newsletters, and landing pages.
• Work cross-functionally to ensure consistency in communication across all marketing assets.
• Build and maintain web-facing content such as landing pages, feature pages, and product education content.
• Support and evolve interactive demo assets (e.g., demo web stores / sandbox storefronts) used for sales and marketing.

Requirements

• 5+ years of marketing experience, with a minimum of 2 years in the gaming industry (mobile games strongly preferred).
• Strong understanding of mobile game monetization and payments strategy, including how studios think about pricing, offers, live ops, and revenue growth.
• Proven experience building strong messaging and positioning for a product, feature, or platform.
• Strong AI usage for strategy, research, and asset creation (not optional, daily habit).
• Strong copywriting skills with native-level English (or equivalent professional fluency).
• Experience producing high-quality marketing and sales assets (decks, one-pagers, landing pages, etc.).
• Comfortable owning website and web content work: writing, structuring, collaborating with design, and shipping updates.
• Experience working with interactive demo environments (e.g., demo stores, sandbox products, clickable prototypes, or similar).
• Tech-savvy, with the ability to quickly learn and understand complex product details and translate them into clear customer value.
• A self-starter with a shipping mentality, you take ownership and execute quickly.
• Great at enlisting help from peers and driving work cross-functionally (strong matrix management skills).

Key skills/competency

• Product Marketing
• Mobile Games
• Sales Enablement
• Content Creation
• Messaging & Positioning
• Go-to-Market Strategy
• Marketing Strategy
• Copywriting
• Team Collaboration
• AI Tools