Product Marketing Manager
Appcharge · Tel Aviv-Yafo, Tel Aviv District, Israel
- On site
- Full-time
- $120,000 / year
- Tel Aviv-Yafo, Tel Aviv District, Israel
Job highlights
- Own sales and marketing material production.
- Launch new features with clear communication.
- Enhance sales performance and team efficiency.
- Requires gaming industry marketing experience.
- Utilize AI daily for strategy and creation.
About the role
About Appcharge
Appcharge is the direct-to-consumer platform for mobile games. We help game studios sell digital goods directly to their players, skipping the 30% store commissions from Apple and Google. This means more revenue for studios and a closer connection to the players who love their games. Appcharge powers web stores and in-app payments for over a third of the world’s top-grossing mobile titles. Backed by $89M from leading investors and publishers like Supercell and Playrix, we’ve grown 14x in the past year and now process over half a billion dollars annually. We’re growing fast, building with intention, and helping the biggest names in gaming take back control of their business.About the Role
As a Product Marketing Manager, you will own the production of high-quality sales and marketing materials, including decks, one-pagers, videos, landing pages, and more. You will also manage the public launch of new features, ensuring clear communication of value to clients and prospects. Your role will directly impact the performance of our sales efforts and improve operational efficiency across the team by providing polished, on-brand assets.Responsibilities
- Develop a deep understanding of our product and user personas (mobile game studios, product teams, monetization teams, and live ops).
- Produce compelling marketing materials (decks, one-pagers, videos, etc.).
- Own the creation of sales enablement assets to support the business development and product teams.
- Lead the execution of feature launches — including messaging, positioning, and promotion across all channels.
- Collaborate with marketing, product, and R&D teams to craft messaging that resonates with our target audience.
- Produce and manage content for marcom channels, including social media, newsletters, and landing pages.
- Work cross-functionally to ensure consistency in communication across all marketing assets.
- Build and maintain web-facing content such as landing pages, feature pages, and product education content.
- Support and evolve interactive demo assets (e.g., demo web stores / sandbox storefronts) used for sales and marketing.
Requirements
- 5+ years of marketing experience, with a minimum of 2 years in the gaming industry (mobile games strongly preferred).
- Strong understanding of mobile game monetization and payments strategy, including how studios think about pricing, offers, live ops, and revenue growth.
- Proven experience building strong messaging and positioning for a product, feature, or platform.
- Strong AI usage for strategy, research, and asset creation (not optional, daily habit).
- Strong copywriting skills with native-level English (or equivalent professional fluency).
- Experience producing high-quality marketing and sales assets (decks, one-pagers, landing pages, etc.).
- Comfortable owning website and web content work: writing, structuring, collaborating with design, and shipping updates.
- Experience working with interactive demo environments (e.g., demo stores, sandbox products, clickable prototypes, or similar).
- Tech-savvy, with the ability to quickly learn and understand complex product details and translate them into clear customer value.
- A self-starter with a shipping mentality, you take ownership and execute quickly.
- Great at enlisting help from peers and driving work cross-functionally (strong matrix management skills).
Key skills/competency
- Product Marketing
- Mobile Games
- Sales Enablement
- Content Creation
- Messaging & Positioning
- Go-to-Market Strategy
- Marketing Strategy
- Copywriting
- Team Collaboration
- AI Tools
Skills & topics
- Product Marketing Manager
- Product Marketing
- Mobile Games
- Marketing Strategy
- Content Creation
- Sales Enablement
- Go-to-Market
- Messaging
- Positioning
- Copywriting
- Gaming Industry
- Appcharge
- Marketing
- Manager
How to get hired
- Tailor your resume: Highlight your 5+ years marketing experience, with at least 2 in mobile gaming, emphasizing monetization and payment strategies.
- Showcase your portfolio: Include examples of sales enablement assets and web content you've produced, demonstrating your copywriting and AI tool proficiency.
- Ace the interview: Prepare to discuss your experience with feature launches, cross-functional collaboration, and how you use AI in your daily workflow.
- Research Appcharge: Understand their direct-to-consumer platform for mobile games and their mission to empower game studios.
Technical preparation
Master mobile game monetization and payments.,Practice creating sales decks and one-pagers.,Build web content and landing pages.,Develop interactive demo assets for sales.
Behavioral questions
Describe a successful product launch you led.,How do you collaborate with product teams?,Share an example of owning a project.,How do you ensure messaging consistency?
Frequently asked questions
- What is Appcharge's mission as a Product Marketing Manager?
- As a Product Marketing Manager at Appcharge, your mission is to drive the creation of impactful sales and marketing materials. You'll be instrumental in launching new features and ensuring clear communication of their value to clients and prospects, directly contributing to sales performance and operational efficiency.
- What specific experience is required for the Product Marketing Manager role at Appcharge?
- Appcharge seeks candidates with over 5 years of marketing experience, including at least 2 years specifically in the mobile gaming industry. A strong understanding of mobile game monetization, payments strategy, and proven experience in crafting product messaging and positioning are essential. Proficiency with AI for strategy and asset creation is also a key requirement.
- How does Appcharge leverage AI in its marketing efforts?
- Appcharge views AI as a crucial tool for strategy, research, and asset creation. For the Product Marketing Manager role, daily AI usage is not optional, indicating its integral part in developing effective marketing campaigns and materials.
- What kind of marketing materials will a Product Marketing Manager create at Appcharge?
- A Product Marketing Manager at Appcharge will be responsible for producing a variety of high-quality sales and marketing materials. This includes developing presentations (decks), one-pagers, videos, landing pages, social media content, newsletters, and supporting interactive demo assets for sales and marketing purposes.
- How important is collaboration for the Product Marketing Manager role at Appcharge?
- Collaboration is highly important. The Product Marketing Manager will work closely with marketing, product, and R&D teams to develop resonant messaging. They will also need strong matrix management skills to enlist help from peers and drive work cross-functionally, ensuring consistency across all marketing assets.
- What does Appcharge do in the gaming industry?
- Appcharge is a direct-to-consumer platform for mobile games, enabling game studios to sell digital goods directly to their players. This bypasses traditional app store commissions, increasing revenue for studios and fostering closer player relationships. They power web stores and in-app payments for many top-grossing mobile titles.