STAGE : Sales Development Representative (SDR) – App Growth & Tech
AppASO Group · Greater Paris Metropolitan Region
- On site
- Internship
- $60,000 / year
- Greater Paris Metropolitan Region
Job highlights
- Identify and prospect high-potential strategic accounts.
- Utilize multi-channel prospecting and automation tools.
- Analyze prospect needs for personalized solution pitches.
- Collaborate with Account Executives on discovery calls.
- Work in a fast-growing international SaaS environment.
About the role
About AppASO Group
AppASO Group is the leading SaaS publisher in Europe, specializing in App Growth and mobile performance optimization. We support scale-ups and large accounts (Kiabi, Meetic, Showroomprive, AXA ...) through a data-driven, technological, and automated approach, integrating AI, data science, and advanced growth marketing strategies. Our teams, composed of digital performance experts, work with a rigorous methodology combining A/B testing, machine learning, and automation.
Job Context & Objective
In a context of strong international growth, we want to structure and industrialize our Sales department. We are recruiting an SDR (Sales Development Representative) whose mission will be to identify new business opportunities, prospect strategic accounts, and convert decision-makers' interest into concrete opportunities. This position is ideal for a profile wishing to combine modern sales techniques, automation tools (SalesTech), and an understanding of Data issues.
Missions
- Prospecting & Commercial Strategy
- Identify and target high-potential prospects (Large Accounts and Scale-ups) in line with AppASO's expertise.
- Use multi-channel prospecting techniques (Cold Email, LinkedIn, Outbound Calls) to generate qualified appointments.
- Analyze prospect needs to personalize pitches for our App Growth solutions.
- Automation & Sales Ops
- Implement automations to industrialize prospecting (workflows, email sequences, alerts) to maximize contact volume without losing quality.
- Optimize the CRM and use Sales Intelligence tools to enrich our databases.
- Contribute to structuring efficient prospecting pipelines through data.
- Analysis & Reporting
- Measure the performance of prospecting campaigns using precise KPIs (Open rate, response rate, conversion rate).
- Conduct competitive and technological watch on the mobile acquisition market to adjust the sales pitch.
- Build activity monitoring reports for the sales management.
- Client Support & Closing
- Participate in initial discovery meetings with Account Executives.
- Explain our technical solutions (AI, Data Science, ASO) to convince high-level contacts (Marketing, Growth, Digital Directors).
- Prepare performance presentation materials for strategic prospects.
Profile Sought
- Master's student (M1 or M2) in business school or university.
- Strong appetite for Business Development, performance marketing, and the mobile ecosystem.
- Automation skills appreciated: Hubspot, Claude, Gemini...
- Excellent communication (written and oral) and synthesis skills.
- 'Hunter' mindset, persistent, rigorous, and analytical.
- A marked interest in AI and sales process optimization.
Why Join Us?
- Work on high-impact projects with major players (CAC 40, Unicorns).
- Evolve in an environment at the intersection of data, marketing, and tech.
- Rapidly build expertise in complex B2B sales techniques and Automation.
- Join an expert, innovative, and rapidly expanding team.
Key skills/competency
- Sales Development Representative
- App Growth
- Mobile Performance Optimization
- Data-Driven Sales
- SaaS Sales
- B2B Prospecting
- Automation Tools
- CRM Optimization
- KPI Analysis
- AI and Data Science
Skills & topics
- Sales Development Representative
- SDR
- App Growth
- Mobile Performance
- SaaS Sales
- B2B Sales
- Lead Generation
- Sales Automation
- CRM
- Business Development
- Performance Marketing
- Data Science
- AI
- Hubspot
- Prospecting
- Sales Strategy
- Tech Sales
- Digital Marketing
How to get hired
- Tailor your resume: Highlight relevant sales, marketing, and tech experience.
- Showcase automation skills: Mention Hubspot, Claude, Gemini, or similar tools.
- Emphasize analytical ability: Detail experience with KPIs and data-driven strategies.
- Prepare for behavioral questions: Demonstrate your 'hunter' mindset and persistence.
- Research AppASO Group: Understand their App Growth and SaaS focus.
Technical preparation
Master sales automation tools (Hubspot, etc.).,Understand CRM functionalities and data enrichment.,Familiarize with AI/Data Science in sales.,Practice cold email and LinkedIn outreach.
Behavioral questions
Describe your prospecting strategy.,How do you handle rejection?,Share an example of initiative.,How do you stay organized?
Frequently asked questions
- What is the primary goal of the Sales Development Representative role at AppASO Group?
- The primary goal of the Sales Development Representative (SDR) at AppASO Group is to identify and qualify new business opportunities, prospect strategic accounts, and generate initial interest from decision-makers for our App Growth and mobile performance optimization solutions.
- What kind of background is AppASO Group looking for in an SDR candidate?
- AppASO Group is looking for Master's students with a strong appetite for Business Development, performance marketing, and the mobile ecosystem. Prior experience or a keen interest in sales automation tools and AI is also highly valued.
- What are the key responsibilities for an SDR at AppASO Group?
- Key responsibilities include identifying and targeting high-potential prospects, using multi-channel prospecting techniques (cold email, LinkedIn, calls), analyzing prospect needs, implementing automation for prospecting, optimizing CRM usage, and participating in initial discovery calls with Account Executives.
- What specific sales and automation tools might an SDR use at AppASO Group?
- While specific tools may vary, candidates with experience in or an interest in tools like Hubspot, and an understanding of AI and data science concepts relevant to automation (like Claude or Gemini) will be well-positioned.
- How does AppASO Group support career growth for its SDRs?
- AppASO Group offers rapid skill development in complex B2B sales techniques and automation. You'll work on high-impact projects with major clients and grow within an expert, innovative, and expanding team at the intersection of data, marketing, and tech.
- Is this Sales Development Representative role remote or on-site?
- The job description does not explicitly state the work arrangement. However, given the context of a growing European SaaS leader and the mention of international growth, it's possible the role could be hybrid or remote, with a primary location likely in France. Further clarification from the hiring manager would be beneficial.
- What are the typical working hours for an SDR at AppASO Group?
- Typical working hours for an SDR role in a tech/SaaS company are generally standard business hours, Monday to Friday. However, given the international scope and sales focus, some flexibility might be expected. Specific details can be confirmed with the hiring manager.