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ApartmentIQ

Content Marketing Manager, Market Research

ApartmentIQ · United States

  • Hybrid
  • Full-time
  • $100,000 / year
  • United States
Tailored resume — keyword-matched to this role.
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Job highlights

  • Manage content by analyzing multifamily market data.
  • Translate complex data into engaging narratives.
  • Develop AI-powered content creation workflows.
  • Distribute content across multiple channels.
  • Collaborate with product and GTM teams.

About the role

About ApartmentIQ

We’re changing the PropTech industry. ApartmentIQ is a profitable, growth-stage company building industry-leading martech and data products for the PropTech space, focusing on AI and data SaaS products with triple-digit growth rates. We’re a fully remote team of 100+ spread across the U.S. from coast to coast. We operate on a strict no a**holes policy and are proud to have built a community of highly performant people that take our work seriously, but not ourselves. We're looking for exceptional people to help further accelerate our growth. While we’ve raised $30MM+ to date from some of the world’s best investors, we’re profitable with a strong balance sheet and an indefinite runway. We pride ourselves on achieving rapid growth without having to incinerate capital.

About Our Products

ApartmentIQ is the all-in-one data platform powering smarter decisions across multifamily, covering 40M units with daily property and market intelligence used for surveys, research, and revenue management. We're trusted by 65% of the NMHC Top 50. Our sister company, MavenAI, delivers AI-powered marketing automation built by industry experts and integrated directly with property management systems, serving over 2M units.

The Role: Content Marketing Manager

We’re hiring a Content Marketing Manager to turn ApartmentIQ data into the content that defines how the multifamily industry thinks about pricing, supply, and competition. You’ll act as a multifamily analyst using Explore Pro, our market research platform, for insights, then translate them into newsletters, social, email, blog content, reports, and beyond. You build content systems that produce, optimize, and distribute at scale. You’ll be the connective tissue between our data and the market. This is a high-ownership IC role reporting to the VP of Marketing. You’ll partner closely with GTM teams as well as the Exec team.

What You’ll Do:

  • Data Analysis & Insights Synthesis: Data Mining: Ability to navigate complex proprietary data platforms (e.g., Explore Pro) to identify market-moving trends in multifamily rent, concessions, and supply pipelines. Insight Translation: Mastery of converting raw data points into actionable market intelligence and "must-read" narratives for industry stakeholders. Data Integrity & QA: Rigorous attention to detail to ensure 100% accuracy in data reporting, protecting the brand’s reputation as a single source of truth.
  • Multi-Format Narrative Excellence: Cross-Channel Copywriting: Proficiency in adapting a core data story into diverse formats, including white papers, executive emails, social posts, and short-form video scripts. Visual Storytelling: Competency in designing or directing the creation of charts and data visualizations that make complex multifamily dynamics easy to digest. Editorial Management: Proven ability to manage a high-velocity editorial calendar, ensuring consistent output across newsletters, blogs, and LinkedIn.
  • Content Operations: Workflow Design: Experience building content using LLMs (Claude, ChatGPT) to scale drafting, repurposing, and personalization. Voice Preservation: Ability to use AI as a leverage tool while maintaining a distinct, human-centric brand voice and avoiding "generic" AI-generated output.
  • Growth Marketing & Performance Measurement: Omnichannel Distribution: Skill in orchestrating content across owned (email/blog), earned (industry citations), and paid channels. Attribution & Analytics: Ability to measure and report on content ROI through metrics like organic traffic and social reach. Franchise Development: Strategic thinking required to build "compounding" content series (e.g., recurring monthly/quarterly reports) that build long-term audience loyalty.
  • Strategic Collaboration: Product Marketing Partnership: Ability to collaborate with product teams to translate technical features and data enhancements into value-driven launch content. Market Reactivity: Agility to produce high-quality "newsjacking" content tied to major industry moments, such as M&A activity or NMHC data releases.

What We’re Looking For:

  • 4–7 years of multifamily research, analysis, or journalism experience, working closely with marketing, ideally at a data-rich Real Estate company
  • Experience owning an editorial calendar and shipping consistently against deadlines.
  • Demonstrable track record building and shipping AI-native content workflows: You can describe your stack and show examples of content you produced with AI in the loop that performed.
  • Strong analytical foundation: You can navigate a data platform, ask the right questions, and translate findings into a narrative without losing precision.
  • Working knowledge of SEO fundamentals: Keyword research, on-page, internal linking, technical basics, and emerging AEO/GEO best practices.
  • Comfort with a marketing stack: CMS, email platforms (HubSpot), social schedulers, GA4, Search Console.

Why Choose Us:

  • Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.
  • Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive a competitive salary that reflects your impact and expertise.
  • Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones.
  • Your Health Matters: Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.
  • Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
  • Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.
  • Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.
If you need assistance and/or a reasonable accommodation in the application or recruiting process, please contact your recruiter. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. We want to alert you to potential recruiting scams targeting job seekers. Please note that our company will never request payment, personal information, or any confidential details during the interview process.

Key skills/competency

  • Content Marketing
  • Data Analysis
  • Market Research
  • PropTech
  • AI Content Creation
  • SEO
  • Content Strategy
  • Editorial Management
  • Growth Marketing
  • Multifamily Industry

Skills & topics

  • Content Marketing Manager
  • PropTech
  • Multifamily Real Estate
  • Data Analysis
  • Market Research
  • Content Strategy
  • AI Content Creation
  • SEO
  • Editorial Management
  • Growth Marketing

How to get hired

  • Tailor your resume: Highlight your multifamily research, data analysis, and AI content workflow experience.
  • Showcase AI proficiency: Provide examples of AI-assisted content and your workflow stack.
  • Quantify achievements: Use metrics to demonstrate content ROI and audience growth.
  • Research ApartmentIQ: Understand their PropTech focus, remote culture, and data-driven approach.
  • Prepare for data questions: Be ready to discuss how you'd analyze market trends.

Technical preparation

Practice navigating complex data platforms.,Develop AI content generation workflows.,Master SEO fundamentals and AEO best practices.,Familiarize with marketing tech stack tools.

Behavioral questions

Describe a complex data story you translated.,How do you manage competing content priorities?,Share an AI content workflow you built.,How do you ensure brand voice with AI?

Frequently asked questions

What is ApartmentIQ's culture like for a Content Marketing Manager?
ApartmentIQ fosters a remote-first, high-performance culture with a "no a**holes" policy. The Content Marketing Manager role emphasizes ownership, collaboration with GTM and Executive teams, and a serious approach to work balanced with not taking oneself too seriously.
What kind of data analysis is expected for the Content Marketing Manager role at ApartmentIQ?
The Content Marketing Manager will use ApartmentIQ's proprietary platform, Explore Pro, to mine data on multifamily rent, concessions, and supply pipelines. You'll need to translate raw data points into actionable market intelligence and compelling narratives for industry stakeholders.
How does ApartmentIQ integrate AI into content creation for this role?
ApartmentIQ seeks a Content Marketing Manager with experience building and shipping AI-native content workflows. This includes using LLMs like Claude and ChatGPT to scale drafting and repurposing content, while maintaining a distinct, human-centric brand voice.
What is the expected experience level for the Content Marketing Manager position at ApartmentIQ?
We are looking for candidates with 4-7 years of experience in multifamily research, analysis, or journalism, ideally with marketing experience at a data-rich Real Estate company. Proven experience owning an editorial calendar and a track record of shipping AI-native content workflows are also essential.
What are the key responsibilities of the Content Marketing Manager at ApartmentIQ?
Key responsibilities include synthesizing data insights into content, managing multi-format narratives across various channels, optimizing content operations with AI, driving growth marketing initiatives, and collaborating strategically with product marketing and GTM teams.
Is this a remote position at ApartmentIQ?
Yes, ApartmentIQ is a fully remote company. The Content Marketing Manager role offers the freedom to work from home across most of the U.S., with occasional in-person offsites for team building.
What benefits does ApartmentIQ offer its employees?
ApartmentIQ offers competitive compensation, flexible paid time off, comprehensive health insurance (Medical, Dental, Vision), 100% company-paid disability and life insurance, pet insurance, and a 401k program.
How does ApartmentIQ ensure data integrity in its content?
The Content Marketing Manager role requires rigorous attention to detail for data integrity and QA to ensure 100% accuracy in reporting. This protects ApartmentIQ's reputation as a single source of truth for multifamily market intelligence.
What is the career growth potential for a Content Marketing Manager at ApartmentIQ?
This is a high-ownership individual contributor role reporting to the VP of Marketing. You'll have the opportunity to shape content strategy, build content systems at scale, and contribute to a rapidly growing company, offering significant growth potential within the PropTech space.
How important are SEO and performance measurement for this role?
A working knowledge of SEO fundamentals is required, including keyword research, on-page optimization, and emerging AEO/GEO best practices. The role also involves measuring and reporting on content ROI through metrics like organic traffic and social reach, indicating a strong focus on performance.

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