Performance Marketing Manager

@ Anywhere Real Estate Inc.

Performance Marketing & Funnel Optimization

Architect strategic marketing campaigns across the full customer lifecycle, from awareness to conversion and retention. Design and execute test-and-learn strategies to optimize digital marketing performance with a focus on owned channels. Analyze campaign performance and user behavior to identify conversion bottlenecks and opportunities. Partner with business intelligence teams for down funnel attribution and tracking. Collaborate with brand, content, and digital teams to align messaging and creative with performance goals. Develop dashboards and reporting frameworks to track KPIs, ROI, and funnel health. Partner with sales enablement to ensure efforts support lead quality and sales conversion.

CRM & Digital Marketing Ownership

Collaborate with sales teams to build targeted CRM campaigns and automated workflows that drive engagement, support list-building, and accelerate lead conversion. Lead CRM strategy focused on segmentation, automation, and campaign tools for personalized outreach and pipeline development. Manage CRM reporting and analytics to evaluate campaign effectiveness and user engagement while ensuring alignment with broader marketing and sales strategies. Collaborate with IT and marketing operations to maintain data integrity and automation workflows. Stay current on best practices, tools, and compliance standards.

Sales CRM Strategy & Roadmap Ownership

Develop a robust strategy and vision for the sales CRM including a results-driven product roadmap. Serve as a liaison across sales, marketing, product, and technology to ensure CRM functionality supports business goals. Lead internal communications and training regarding CRM enhancements, best practices, and user adoption. Monitor CRM utilization and performance while providing regular insights and recommendations to leadership.

Required Skills & Experience

• 5+ years in performance marketing, digital marketing, or CRM strategy roles.
• Hands-on experience with CRM platforms (Microsoft Dynamics 365, HubSpot) and marketing automation tools.
• Strong analytical skills with A/B testing, funnel analysis, and attribution expertise.
• Experience in email marketing programs including segmentation, automation, and reporting.
• Familiarity with UX principles, customer journey mapping, and lead lifecycle management.
• Excellent communication and stakeholder management skills.
• Experience working in a matrixed environment; Bachelor’s degree preferred.

Preferred Qualifications

Experience in B2B or B2B2C environments, an understanding of brand storytelling and sales enablement strategies, and familiarity with Agile methodologies and product development cycles.

Why This Role Matters

This role is critical to ensuring marketing efforts are data-informed and performance-driven, integrated with CRM systems that power customer engagement and sales success. It offers a unique opportunity to shape how the company connects with customers and drives business growth through personalized marketing.

About Anywhere Real Estate Inc.

Anywhere Real Estate Inc., a publicly traded company (NYSE: HOUS), is a global provider of real estate services. The company operates under Anywhere Integrated Services, with a national footprint across 49 states and the District of Columbia and operates multiple leading real estate brands. The organization supports nearly 1 million home sale transactions annually and values a people-first culture focused on innovation, empowerment, and collaboration.

Key skills/competency

Performance Marketing, Digital Marketing, CRM, Funnel Optimization, A/B Testing, Data Analysis, Marketing Automation, Email Marketing, Dashboard Reporting, Stakeholder Management