Senior Marketing Events Manager, Partners
Anthropic · San Francisco, CA
- On site
- Full-time
- $250,000 / year
- San Francisco, CA
Job highlights
- Manage partner events end-to-end.
- Drive engagement with key AI stakeholders.
- Collaborate with Sales and Partner Marketing.
- Manage budgets and measure ROI.
- Travel up to 40% for events.
About the role
About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About The Role
Anthropic is looking for a Senior Marketing Events Manager to run our Partner events. In this role, you will own the development and execution of Anthropic's presence at partner conferences, industry events, and sponsored activations. You'll be responsible for ensuring that every event touchpoint—from booth design to on-site experience to post-event follow-up—reinforces Anthropic's brand and drives meaningful engagement with our partners, customers, and the broader AI community.
As Anthropic's engagement with partners continues to grow, this person will bring both strategic thinking and hands-on execution to a high-volume, fast-moving calendar of events. You'll work cross-functionally with Sales, Partner Marketing, and Creative teams to deliver cohesive, high-quality event experiences that align with our business objectives. This role requires someone who thrives in ambiguity, is energized by logistics, and can manage multiple complex events simultaneously while maintaining a high bar for quality.
Responsibilities
- Develop and manage Anthropic's partner events, inclusive of owned and sponsored events with key partners AWS, Google, and Microsoft
- Own end-to-end execution of partner conferences and sponsored events (e.g., cloud partner conferences, industry trade shows, developer events), including booth and experience design coordination, speaker preparation, meeting logistics, staffing plans, and on-site management
- Collaborate with the Creative team and serve as a brand steward at all partner events, ensuring that Anthropic's brand identity, voice, and visual standards are consistently and thoughtfully represented across all event materials, experiences, and interactions
- Create and maintain event playbooks, "Know Before You Go" documentation, and event guidelines to ensure consistent, high-quality execution across all sponsored events
- Manage meeting scheduling tools and optimize meeting spaces at partner events to facilitate productive conversations between Anthropic and key prospects, customers, and partners
- Coordinate speaker and staff training in advance of events to ensure Anthropic representatives are well-prepared and aligned on messaging
- Build strong relationships with partner event teams (e.g., at cloud providers and industry organizations) to secure favorable sponsorship opportunities and maximize Anthropic's presence
- Manage event budgets, track expenditures, and ensure sponsorship investments deliver measurable ROI through generating pipeline and brand awareness
- Facilitate post-event reporting, including lead follow-up plans, attendee insights, and performance metrics to continuously improve our event strategy
- Maintain comprehensive event trackers and project plans to keep cross-functional stakeholders aligned and informed
You May Be a Good Fit If You
- Have 10+ years of experience managing partner events, sponsorships, or field marketing programs at a technology company
- Have demonstrated success executing large-scale sponsored events (e.g., AWS re:Invent, Google Cloud Next, Web Summit, CES, or similar industry conferences)
- Are highly organized with exceptional project management skills and the ability to manage multiple events in parallel without dropping details
- Have experience negotiating and managing sponsorship contracts and partner relationships
- Are a strong cross-functional collaborator who can work effectively with Sales, Partnerships, Creative, Communications, and executive stakeholders
- Have excellent written and verbal communication skills, including the ability to create clear event documentation and present post-event insights to leadership
- Are comfortable with travel (estimated 40% depending on the event calendar) and thrive in the fast-paced, on-the-ground environment of live events
- Are energized by building processes from the ground up and bringing structure to a rapidly growing events program
Strong Candidates May Also
- Have experience in the AI, cloud computing, or developer tools space
- Have managed sponsorship programs with annual budgets of $1M+
- Have familiarity with Salesforce or similar CRM platforms for tracking event-sourced leads and pipeline
- Have a strong interest in Anthropic's mission and a deep commitment to the safe and beneficial development of AI
- Have worked closely with cloud partners (AWS, Google Cloud, etc.) on joint event activations
Key skills/competency
- Event Management
- Partner Marketing
- Field Marketing
- Project Management
- Budget Management
- Sponsorship Negotiation
- Brand Stewardship
- Stakeholder Communication
- AI Industry Knowledge
- Salesforce CRM
Skills & topics
- Senior Marketing Events Manager
- Event Management
- Partner Marketing
- Field Marketing
- Event Execution
- Sponsorships
- Project Management
- Budget Management
- AI Events
- Technology Events
- AWS
- Google Cloud
- Microsoft
- Salesforce
- CRM
- Brand Marketing
- Event Strategy
- B2B Marketing
How to get hired
- Tailor your resume: Highlight 10+ years of partner event management and large-scale sponsored event execution, specifically mentioning AWS, Google Cloud, or similar conferences.
- Showcase collaboration: Emphasize your experience working cross-functionally with Sales, Partnerships, Creative, and executive teams.
- Quantify achievements: Use data to demonstrate your success in managing event budgets, ROI, and pipeline generation.
- Prepare for interviews: Be ready to discuss your process for building event programs from scratch and handling complex logistics.
- Express passion for AI: Articulate your understanding of Anthropic's mission and the AI industry.
Technical preparation
Master event management platforms.,Understand CRM for lead tracking.,Familiarize with sponsorship metrics.,Review AI safety and mission.
Behavioral questions
Describe managing multiple complex events.,How do you build processes from scratch?,How do you handle unexpected event issues?,How do you collaborate with sales teams?
Frequently asked questions
- What is the expected travel for the Senior Marketing Events Manager role at Anthropic?
- The Senior Marketing Events Manager role at Anthropic requires travel of approximately 40%, depending on the event calendar. This involves being on-site for live events and supporting them.
- What kind of events will the Senior Marketing Events Manager be responsible for at Anthropic?
- The Senior Marketing Events Manager will be responsible for Anthropic's presence at partner conferences, industry events, and sponsored activations. This includes owned and sponsored events with key partners like AWS, Google, and Microsoft.
- What are the key partners mentioned for the Senior Marketing Events Manager role at Anthropic?
- The key partners mentioned for the Senior Marketing Events Manager role at Anthropic are AWS, Google, and Microsoft, with a focus on their cloud and industry events.
- How does Anthropic ensure consistency in its brand representation at events?
- Anthropic ensures brand consistency by having the Senior Marketing Events Manager serve as a brand steward. This involves coordinating with the Creative team to ensure Anthropic's brand identity, voice, and visual standards are thoughtfully represented across all event materials and interactions.
- What level of experience is required for the Senior Marketing Events Manager position at Anthropic?
- Anthropic requires at least 10 years of experience managing partner events, sponsorships, or field marketing programs, preferably within a technology company. Demonstrated success in executing large-scale sponsored events is also crucial.
- Does Anthropic sponsor visas for the Senior Marketing Events Manager role?
- Yes, Anthropic does sponsor visas. While they cannot guarantee sponsorship for every role or candidate, they will make reasonable efforts if an offer is extended and retain an immigration lawyer to assist.
- What is Anthropic's policy on AI usage by candidates during the application process?
- Anthropic has a policy regarding AI usage by candidates during the application process. Candidates are encouraged to learn about this policy, which is likely aimed at ensuring authenticity and understanding the candidate's own skills and contributions.
- What is the educational requirement for the Senior Marketing Events Manager role at Anthropic?