Member of Product Marketing, Content
Anchorage Digital · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
Job highlights
- Create impactful content for institutional audiences.
- Manage content repository and ensure messaging consistency.
- Drive storytelling for product capabilities.
- Collaborate across departments for content delivery.
- Own monthly customer newsletter and AI content tools.
About the role
About Anchorage Digital
Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. We are a crypto platform enabling institutions to participate in digital assets through custody, staking, trading, governance, settlement, and industry-leading security infrastructure. Home to Anchorage Digital Bank N.A., the first federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.
The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.
The Role: Product Marketing Content Specialist
The Member of Product Marketing, Content sits at the center of how Anchorage tells its story and scales its impact. As PMM for Content, you’ll turn customer outcomes and product capabilities into clear proof that drives sales and builds trust. You’ll create high-impact content, manage our enablement repository, and ensure messaging is consistent and actionable, while owning the monthly customer newsletter.
Key Responsibilities
- Translate complex product capabilities and customer outcomes into clear, compelling value propositions.
- Develop and manage a centralized enablement repository, ensuring content is up-to-date and messaging is consistent.
- Collaborate with Product, Sales, and Customer Success teams to create high-impact content and Go-To-Market assets.
- Own the creation and distribution of the monthly customer newsletter.
- Utilize AI and content tooling to scale content creation and improve quality.
What You Bring
- Experience creating content and enablement for institutional audiences.
- Proven ability to partner cross-functionally to develop and distribute high-impact content and GTM assets.
- Intellectual curiosity with a strong focus on synthesizing customer insights to inform messaging and positioning.
- Willingness to dive deep into complex product details and translate them into clear, differentiated narratives across demos, case studies, thought leadership, and customer newsletters.
- Proficiency with AI tools to scale content creation, streamline workflows, and improve quality.
Bonus Points
- An emotional connection to the soundtrack of Hamilton.
About The Anchorage Village
The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in the evolving digital asset ecosystem. As a diverse team of more than 600 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Diversity and Inclusion
Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone. We value and celebrate our differences and believe being open about who we are allows us to do the best work of our lives. Anchorage Digital is an Equal Opportunity Employer. We consider qualified applicants regardless of criminal histories, consistent with legal requirements. "Anchorage Digital" refers to services offered by its subsidiaries. We protect your privacy rights and maintain trust when handling personal or financial information. AI tools may be used in hiring, but final decisions are human-led.
Key Skills/Competency
- Product Marketing
- Content Creation
- Institutional Audiences
- Go-To-Market Strategy
- Messaging and Positioning
- AI Tools
- Cross-Functional Collaboration
- Customer Insights
- Thought Leadership
- Newsletter Management
Skills & topics
- Product Marketing
- Content Marketing
- Digital Assets
- Cryptocurrency
- Institutional Finance
- Content Creation
- AI Tools
- Go-To-Market
- Financial Services
- Marketing Specialist
How to get hired
- Tailor your resume: Highlight experience with institutional audiences and content creation for financial services.
- Showcase collaboration skills: Emphasize cross-functional teamwork with Product, Sales, and Customer Success.
- Demonstrate content expertise: Detail your ability to translate complex products into clear narratives and manage newsletters.
- Highlight AI tool proficiency: Mention experience using AI for content scaling and workflow optimization.
- Research Anchorage Digital: Understand their mission, funding, and role in the digital asset space.
Technical preparation
Behavioral questions
Frequently asked questions
- What is Anchorage Digital?
- Anchorage Digital is a crypto platform providing institutions with a comprehensive suite of services including custody, staking, trading, governance, and settlement, backed by advanced security infrastructure. It is home to Anchorage Digital Bank N.A., the first federally chartered crypto bank in the U.S.
- What does a Product Marketing Content Specialist do at Anchorage Digital?
- The Product Marketing Content Specialist translates customer outcomes and product capabilities into compelling content that drives sales and builds trust. They create high-impact content, manage the enablement repository, ensure consistent messaging, and own the monthly customer newsletter, leveraging AI tools for efficiency.
- What kind of content will I be creating as a Product Marketing Content Specialist?
- You will be responsible for creating a variety of content, including demos, thought leadership pieces, case studies, and the monthly customer newsletter, all designed to communicate complex product details and customer value clearly to institutional audiences.
- What technical skills are most important for this role?
- Proficiency with AI and content tooling to scale content creation, streamline workflows, and enhance quality and consistency is highly valued for this role.
- What is the company culture like at Anchorage Digital?
- Anchorage Digital fosters an inclusive and welcoming workplace, celebrating diversity and collaboration. They aim to be a place where employees feel respected, supported, and connected, united by the common goal of building the future of finance.
- What does 'The Anchorage Village' refer to?
- 'The Anchorage Village' is how the team at Anchorage Digital refers to its members. It comprises bright minds from platform security, financial services, and distributed ledger technology, all working together towards the common goal of building the future of finance.
- Does Anchorage Digital use AI in its hiring process?
- Yes, Anchorage Digital may use AI tools to assist with parts of the hiring process, such as reviewing applications and analyzing resumes. However, these tools support the recruitment team and do not replace human judgment; final hiring decisions are made by humans.
- What is the funding and valuation of Anchorage Digital?
- Anchorage Digital is funded by leading institutions like Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa. The company's Series D valuation is over $3 billion.