Social Media Manager
Anaplan · Reston, United States
- On site
- Reston, United States
About the role
At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.
What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.
Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.
Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small.
Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together!
We are seeking a passionate and results-driven Social Media Manager to co-own the execution of our social media strategy. This role is pivotal in growing our brand presence, attracting and helping to retain top-talent, and engaging our community across our priority social channels. As a key member of the corporate communications team, this role will specifically drive our employer brand social strategy, bridging our external brand presence with our internal communications work. The ideal candidate will be a creative storyteller, a strategic thinker, data and results drive, and a collaborative partner who can bring our brand to life in the social sphere.
Your Impact
- Employer Brand & Social Media Strategy Execution: Drive our employer brand social strategy and support our broader social media strategy across all priority channels – including LinkedIn, YouTube, and Glassdoor. Continuously review and provide expert recommendations to ensure strategy remains aligned to business objectives.
- Content Calendar Management: Manage and execute a comprehensive social media editorial calendar. This includes proactively mapping, writing, scheduling, and measuring copy and content.
- Stakeholder Collaboration: Partner effectively with key stakeholders across our entire employee population and especially our People and Marketing teams to ensure a cohesive and integrated social media presence with high-quality content that supports broader company initiatives.
- External Agency & Asset Management: Partner with and manage external creative agencies, designers, and vendors to guide the development of high-impact social media assets (including graphics, videos, and dynamic content templates), ensuring all deliverables align with brand guidelines, budgets, and timelines.
- Employee & Employer Brand Advocacy: Orchestrate and grow our employer brand advocacy program, creating social toolkits and materials that empower our team members to amplify their voices to help us recruit and retain top-talent.
- Performance & Analytics: Monitor, analyze, and report on key performance metrics across all social channels. Use data-driven insights to continuously optimize for reach, engagement, and growth. Ensure all social content reflects the company’s branding, positioning, and messaging.
- Community Management: Monitor and respond to comments, messages, and mentions to foster a positive online community and address feedback.
Your Qualifications
- 5+ years working in digital/social marketing with experience managing social channels, preferably within a high-tech environment.
- Experience in corporate communications with an understanding of internal communications practices is important. Candidates with direct experience in developing and executing employer brand strategies will be considered especially qualified.
- Demonstrated experience utilizing AI-powered tools for social media content development, management, and performance analysis (e.g., AI-driven copywriting, content optimization, automated scheduling, social listening, and sentiment analysis).
- Strong writing, editing, and communication skills, with a keen eye for detail and a knack for crafting compelling narratives.
- Demonstrated ability to develop a strategic social media content calendar and execute with high accountability for production quality control.
- Proficiency in social media management and analytics tools (e.g., Okto, Adobe Analytics) and the ability to translate data into actionable insights.
- Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
- A collaborative spirit and the ability to build strong relationships with internal stakeholders.
- A passion for social media, a creative mindset, and a desire to stay ahead of the latest trends and best practices.
Our Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)
We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren’t just words on paper – this is what drives our innovation, it’s how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.
Fraud Recruitment Disclaimer
It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.
Anaplan does not:
- Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
- Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.
All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.
Candidate data processed during our recruitment activities is handled in accordance with our Candidate Privacy Notice. This may include the use of artificial intelligence or automated tools to assist our team in evaluating qualifications.