Social & Brand Program Manager
Anaplan · Minneapolis, United States
- On site
- Minneapolis, United States
About the role
At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.
What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.
Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.
Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small.
Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together!
We are seeking a strategic, execution-focused Social & Brand Program Manager to join our Marketing organization. This role will serve as a connector between our social media programs, brand campaigns, and the cross-functional teams that bring them to life. You will manage our LinkedIn employee advocacy program for our field teams (powered by Oktopost) and support our corporate LinkedIn presence, while also serving as the primary project manager for brand programs that require agency resources, creative execution, and tight cross-functional coordination.
The ideal candidate is equally at home developing an organic social strategy, quarterbacking a complex brand project, and partnering with teams across Marketing and Go-to-Market to amplify major brand moments. This is a role for someone who leads through execution, a natural program manager with sharp social and brand instincts and a reputation for getting things done.
Your Impact
Manage LinkedIn GTM advocacy
- Own end-to-end execution of our LinkedIn employee advocacy program for our field teams, powered by Oktopost, including platform administration, content strategy, content writing and scheduling, reporting and ongoing engagement.
- Develop and maintain a robust advocacy content calendar aligned to brand/demand campaigns, field events, and key company moments, driving meaningful amplification across LinkedIn.
- Build and manage cross-functional coordination with GTM, Field Marketing, and Campaigns teams to ensure the advocacy program stays relevant, timely, and impactful.
- Own the Wrike workstream for the advocacy program, keeping timelines, deliverables, and stakeholder visibility consistently up to date.
- Track and report on program performance and bring data-driven insights and recommendations to Marketing and GTM leadership on a regular cadence.
Support organic LinkedIn strategy (Brand)
- Support and provide strategic direction for our corporate LinkedIn content mix focused on brand/demand. Help shape content strategy and collaborate with our Social Media Manager (embedded in HR) who executes day-to-day. Serve as primary partner to Social Media Manager to ensure a cohesive, on-brand experience across LinkedIn.
- Manage LinkedIn Live strategy and execution, in close partnership with Campaigns and Solutions Marketing teams; including supporting programming, run-of-show logistics, and amplification across organic and advocacy channels.
- Collaborate proactively with key stakeholders across Content, Campaigns, and Solutions Marketing, among others.
Manage core Brand programs and activations
- Serve as the primary project manager for brand programs, including brand videos tied to campaign launches, brand campaigns, and other major brand initiatives.
- Build and maintain detailed project plans, timelines, and status trackers; manage agency and vendor relationships; drive review and approval cycles and cross-functional collaboration to execute brand campaigns strategically.
- Own budget management for brand programs.
- Coordinate activation strategies for major brand/demand 'big rock' moments, coordinating across cross-functional teams to ensure big launches land with coordinated energy, not in silos.
Your Qualifications
- 5+ years of experience in social media, brand marketing, content marketing, or program/project management, preferably within a high-tech environment.
- Deep experience with LinkedIn in a B2B environment, including organic social strategy, content creation, and structured employee advocacy or amplification programs.
- Strong project management skills with hands-on experience in a PM tool such as Wrike, Asana, or Monday.com; ability to build and maintain project plans that others can follow.
- Experience managing agency or vendor relationships for brand creative projects, including briefing, feedback cycles, and budget oversight.
- Excellent writing, editing, and communication skills, you can write a compelling LinkedIn caption as easily as a stakeholder project brief.
- A collaborative spirit and the ability to build strong relationships across Marketing functions, including Campaigns, Content, Field Marketing, Solutions Marketing, and Product Marketing.
- Demonstrated ability to manage multiple priorities in a fast-paced environment with a high bar for quality and accountability.
- Hands-on experience with Oktopost or a comparable employee advocacy platform (e.g., Sprout Social Amplify) is strongly preferred.
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Our Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)
We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren’t just words on paper – this is what drives our innovation, it’s how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.
Fraud Recruitment Disclaimer
It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.
Anaplan does not:
- Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
- Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.
All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.