GTM Automation Engineer

About The Job

We're building a revenue engine that scales without adding headcount linearly. The GTM Automation Engineer will own the automation and systems layer across inbound, outbound, routing, enrichment, lifecycle stages, and dashboards, ensuring that GTM processes run reliably, audibly, and cleanly, preventing silent failures.

Core Stack You'll Own

• SaaS tool subscriptions
• iPaaS/workflow orchestration: n8n, Make, Workato, Zapier, Tray.io, Retool
• APIs/Webhooks/Auth: REST, webhook patterns, OAuth (Greenhouse)

Key Responsibilities

• Architect + harden automations across the GTM lifecycle: Build and maintain workflows across marketing, sales, and customer success functions.
• Inbound automation: capture qualify route follow up: Own inbound flows including forms, chat handoffs, meeting booking triggers, lead capture, enrichment, and automated follow-ups. Build routing that is fast and correct (SLA-based, territory/segment logic, dedupe-safe).
• Outbound enablement: sequences, alerts, and handoffs: Build workflows for SDR/AEs, including sequencing triggers, task creation, SLA alerts, pipeline hygiene enforcement, leadership notifications, and stage/field completeness checks.
• Data hygiene + governance (you are the quality gate): Own deduplication strategy, lifecycle stage definitions, property governance, naming conventions, and access controls. Set up system health checks and regular audits to prevent drift and catch silent breaks early.
• Integrations + workflow observability: Build/maintain integrations across tools using iPaaS + APIs/webhooks. Implement monitoring: workflow uptime, failure alerts, data-flow checks, and a lightweight 'runbook' for incident response.
• Dashboards + reporting (GTM truth layer): Build/maintain dashboards for leads, MQLs, pipeline creation, conversion rates, speed-to-lead, sequence performance, workflow health, and funnel leakage.
• Documentation that survives scale: Document workflows, integration maps, decision logic, and governance so systems are auditable and easy to extend.

This is a high-ownership role with technical scope, focusing on building automation infrastructure for reliable revenue execution at scale, not a classic RevOps admin role.

Other Requirements

What we’re looking for (must-have):

• Hands-on ownership of automations (workflows, lists/segmentation, lifecycle stages, routing, scoring, dashboards).
• Strong experience with at least one automation/orchestration tool (n8n/Make/Zapier/Workato/Tray.io, etc.).
• Comfort with APIs/webhooks/auth and designing reliable integrations (not just “connecting tools”).
• Systems thinking + close attention to detail: you prevent silent breaks, enforce hygiene, and ship with safeguards.
• Ability to translate messy GTM asks into clean specs + scalable logic (ambiguity → structure).

Nice-to-have:

• Ability to script in Python/JS/TS and use SQL for validation/analysis.
• Experience setting up monitoring/diagnostics for automations (health checks, alerts, and uptime).
• Hands-on experience with AI-assisted GTM tooling/agentic workflows.

Key skills/competency

• GTM Automation
• Workflow Orchestration
• API Integrations
• Data Hygiene
• Systems Thinking
• Revenue Operations
• SaaS Tools
• n8n/Make/Workato
• SQL/Python scripting
• Observability