Talent Brand & Marketing Program Manager
Amplify · United States
- Hybrid
- Full-time
- $100,000 / year
- United States
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Job highlights
- Lead talent attraction strategy and employer brand.
- Develop compelling narratives for passive talent.
- Manage storytelling, marketing, and outreach.
- Enhance candidate experience and career sites.
- Build student and early career outreach.
About the role
About Amplify
Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K–12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes. Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit Amplify.com.Role Overview
Reporting to the VP of Talent Acquisition & Onboarding, you lead the Attract pillar of Amplify’s talent strategy. You are the lead architect of the candidate facing employer brand, responsible for translating technical and pedagogical breakthroughs into a compelling narrative that attracts high-caliber passive talent. You ensure that Amplify is positioned as a digital powerhouse where work impacts millions, managing the end-to-end storytelling roadmap and full-funnel marketing and outreach strategy.You are excited about this opportunity because...
- You are a Brand Guardian: You enjoy owning the global Employer Value Proposition (EVP) and evolving how a brand lives and breathes in the talent marketplace.
- You love high-impact storytelling: You want to direct the production of creative assets that resonate with specific talent cohorts like Engineering and Product.
- You thrive on building dynamic experience: You are eager to overhaul career sites and move from static job lists to dynamic, personalized candidate experiences.
- You are a strategic consultant: You enjoy partnering with executives to build their digital profiles and position them as industry thought leaders.
- You enjoy student & early career outreach: You want to build the "top-of-funnel” strategy for university relations, ensuring Amplify is a top-choice employer for students and recent graduates.
We're excited about you because...
- You are a Campaign Strategist: You have a proven track record of designing, launching, and measuring multi-channel marketing campaigns that drive candidate interest.
- You can influence without authority: You are adept at navigating cross-functional teams like Legal, IT, and Creative to bring campaigns to life.
- You are a full-funnel marketer: You know how to manage top-of-funnel budgets and utilize paid media to reach passive talent who aren't on traditional job boards.
- You are an operational collaborator: You work in lockstep with Talent Operations to ensure the brand promise matches the operational reality of the candidate journey.
- You are a digital native: You understand how to leverage social media and campus platforms to build meaningful connections with student populations.
Minimum Qualifications
- A minimum of 5 years of related experience in Talent Branding or Recruitment Marketing with a Bachelor’s degree; Or 3 years of experience and a Master’s degree; Or a PhD without experience; Or equivalent work experience.
- Proven track record of managing global Employer Value Propositions (EVP) and directing high-impact creative content strategy.
- Strong analytical and quantitative skills, with the ability to measure full-funnel conversion rates and present complex performance data clearly.
- Experience managing careers site infrastructure and specialized talent marketing platforms (e.g., LinkedIn Campaign Manager, programmatic job boards).
- Demonstrated ability to act as an internal consultant to executive leadership and influence cross-functional teams without direct authority.
What We Offer
Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $90,000 - $110,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.
Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.
If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.
Amplify is an E-Verify participant.
Key skills/competency
- Talent Branding
- Recruitment Marketing
- Employer Value Proposition (EVP)
- Content Strategy
- Marketing Campaigns
- Digital Marketing
- Social Media Marketing
- Analytics
- Cross-functional Collaboration
- Candidate Experience
Skills & topics
- Talent Branding
- Recruitment Marketing
- Employer Branding
- Marketing Program Manager
- Talent Acquisition
- Employer Value Proposition
- Content Strategy
- Digital Marketing
- Campaign Management
- Brand Management
How to get hired
- Tailor your resume: Highlight talent branding, recruitment marketing, and campaign management experience.
- Showcase your portfolio: Include examples of employer value propositions and creative content strategies.
- Quantify your achievements: Use data to demonstrate success in full-funnel marketing campaigns.
- Network with hiring teams: Understand Amplify's culture and connect with potential colleagues.
- Prepare for behavioral questions: Be ready to discuss influencing skills and cross-functional collaboration.
Technical preparation
Master LinkedIn Campaign Manager features.,Practice analyzing full-funnel conversion rates.,Familiarize with careers site platforms.,Study programmatic job board functionalities.
Behavioral questions
Describe influencing without direct authority.,Share experience building digital thought leadership.,Explain managing diverse cross-functional teams.,How do you operationalize brand promises?
Frequently asked questions
- What is the salary range for the Talent Brand & Marketing Program Manager role at Amplify?
- The gross salary range for the Talent Brand & Marketing Program Manager position at Amplify is between $90,000 and $110,000 annually, with eligibility for a discretionary bonus.
- What are the minimum qualifications for the Talent Brand & Marketing Program Manager position at Amplify?
- The minimum qualifications include at least 5 years of experience in Talent Branding or Recruitment Marketing with a Bachelor's degree, or equivalent experience. A proven track record in managing EVPs, directing creative content, and strong analytical skills are also required.
- Does Amplify offer remote work for the Talent Brand & Marketing Program Manager role?
- The job description does not explicitly state the work arrangement for this role. Typically, roles with similar responsibilities might be hybrid or remote, but it's best to confirm with the hiring team during the application process.
- What kind of creative assets will the Talent Brand & Marketing Program Manager be responsible for?
- The role involves directing the production of creative assets that resonate with specific talent cohorts, such as Engineering and Product, to enhance the employer brand and attract high-caliber passive talent.
- How does Amplify ensure the brand promise matches the candidate experience?
- The Talent Brand & Marketing Program Manager will work in lockstep with Talent Operations to ensure the brand promise aligns with the operational reality of the candidate journey, creating a cohesive experience.
- What is Amplify's commitment to diversity and inclusion?
- Amplify is an Equal Opportunity Employer committed to making employment decisions based on qualifications and merit, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.
- What is the application process like for a Talent Brand & Marketing Program Manager at Amplify?
- The application process typically involves submitting a resume and potentially a portfolio. If selected, candidates may undergo interviews and a background check. Specific details can be obtained by emailing hiringaccommodations@amplify.com for accommodations.
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