Senior Analyst SEO AEO Strategy

About American Express

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Role Overview

The Global Commercial Services (GCS) US Small Business Marketing team is at the forefront of digital innovation and delivers highly engaging experiences to prospective business customers. The team strives to attract and convert new business customers through digital touchpoints in order to drive significant revenue growth for American Express. Through the use of innovative paid media tactics and creative, strategic partnerships with leading digital platforms and agencies, and a best-in-class website, the team delivers more than 50% of net-new spend acquired from small business customers.

How Will You Make an Impact?

The americanexpress.com website is one of the leading revenue driving channels within Small Business Marketing. With the rapid changes to AI and customer search behavior, it is a pivotal time to define how the site strategy must evolve and adapt to this changing space. Reporting into the Manager of SEO and AEO Strategy, the Senior Analyst, SEO/AEO will be a core contributor to the Small Business Card Shop team within the Small Business Prospect Marketing and Demand Generation organization. This role will support the evolution of the site with the ultimate goals of delivering an influential and accessible user experience that meaningfully drives prospect acquisition. We are seeking a savvy digital marketer that embraces analytical and creative thinking to inspire meaningful change and confident decisions that deliver business outcomes.

Responsibilities

• Support the acclimation of the business to AI-powered Search and LLMs, modernizing workstreams, processes, and strategy to consider and support AI visibility.
• Plan, prioritize, and manage Site and SEO initiatives end-to-end, defining strategy and owning communications to deliver business outcomes.
• Monitor and analyze brand presence across traditional search, AI-powered Chatbots, and other search platforms.
• Partner closely with cross-functional teams (Product, Analytics, Compliance) and external agencies to drive initiatives and identify new opportunities.
• Collaborate across marketing channels (Paid Search, Social, Affiliate) to maximize brand influence, accuracy, and sentiment.
• Utilize qualitative and quantitative data to share insights informing better decision-making about site enhancements and test ideas.
• Support Site go-to-market strategies for key product launches and refreshes.

Minimum Qualifications

• 1-3 years of professional work experience.
• Comfort in navigating undefined, complex, and changing conditions; proven experience managing shifting priorities and leading collaborative workstreams.
• Self-starter who thrives working independently and within a team.
• Passion for outside-the-box thinking and challenging the status quo.
• Confident storyteller with audiences of different seniority and expertise.

Preferred Qualifications

• Previous experience in digital marketing and/or content marketing.
• Experience with AI Tracking / AI Marketing tools (e.g., Profound, BlueFish, Conductor).
• Experience with Reddit Pro.
• Familiarity with large language models (MCPs, RAG, etc.).
• Bachelor’s Degree preferred.

Key Skills/Competency

• SEO
• AEO
• Digital Marketing
• Content Marketing
• AI Strategy
• LLMs
• Data Analysis
• Cross-functional Collaboration
• Project Management
• User Experience (UX)