Senior Manager, G&L Prospect and B2B Marketing

@ American Express

Overview

At American Express, our culture is built on a 175-year history of innovation, shared values, and leadership behaviors. As a Senior Manager, G&L Prospect & B2B Marketing, your ideas matter and your work has impact. You will help define the future of American Express by leveraging thought leadership content within Global Commercial Services Marketing.

About the Team

The Global Commercial Services Marketing team is responsible for an end-to-end marketing strategy for our prospect and customer segments. The G&L Marketing team focuses on delivering essential value through best-in-class B2B marketing programs that fuel growth.

Key Responsibilities

• Create and execute a holistic thought leadership content strategy.
• Develop a distribution strategy for content across channels.
• Collaborate with internal partners including Experiential Marketing, Corporate Affairs, and Field teams.
• Work closely with legal, compliance, and brand teams for accuracy and compliance.
• Monitor performance metrics and lead a Sr Analyst on content execution.

Minimum Qualifications

• Over 5 years of relevant B2B work experience.
• Proven skills in content marketing and creativity.
• Excellent communication with executive presence.
• Strong relationship management and cross-functional collaboration.
• Experience in data aggregation and developing recommendations.

Compensation & Benefits

Salary Range: $80,000.00 to $155,000.00 annually with bonus and benefits. Enjoy competitive base salaries, bonus incentives, retirement match, comprehensive health benefits, flexible working arrangements, extensive paid leave, and career development opportunities.

Key skills/competency

• Content Strategy
• B2B Marketing
• Thought Leadership
• Digital Marketing
• Cross-functional Collaboration
• Compliance
• Analytics
• Event Marketing
• Relationship Management
• Strategic Planning