Paid Media Manager - Remote
American Cancer Society · United States
- Hybrid
- Full-time
- $72,500 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Manage paid media strategy and execution.
- Oversee digital media agency relationships.
- Implement in-house search and social campaigns.
- Integrate first-party data for audience targeting.
- Analyze web analytics and campaign performance.
About the role
About the American Cancer Society
At the American Cancer Society, we're working to end cancer as we know it, for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities. The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.Job Summary
The Paid Media Manager is a key member of the Growth Marketing team and works alongside the Director, Paid Media Strategy to inform and execute the paid media plan. They serve as the day-to-day and tactical player between the digital media agency and ACS, ensuring optimal and timely communication and deliverables. In addition to agency management, they are digital savvy and analytics-driven and have the ability to implement in-house search and social campaigns as needed.Essential Functions
- Serve as the day-to-day relationship holder with the media AOR and ACS.
- Execute in-house ad-hoc social and search media investments and strategies.
- Works with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables.
- Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments.
- Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying.
- Provides channel expertise and insight to guide media mix, validate reporting, and optimize performance.
Experience and Qualifications
- Bachelor's degree in marketing or other related field, or equivalent combination of education and experience required.
- 5+ years of media planning experience.
Knowledge, Skills, and Abilities
- Proficient in Facebook Ads Manager, Google Ads, TikTok Ads and LinkedIn Campaign Manager.
- Fluent in media planning and execution is necessary.
- Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
- Experience with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud and Ad Studio a plus.
- Experience building, analyzing, and deploying CRM, lookalike, and 3P audience segments. LiveRamp or similar platform experience is a plus.
- Capability to navigate the web privacy landscape, and familiarity with measurement & attributions solutions like Conversions API (CAPI).
- Personal commitment to DEI – possesses knowledge of and curiosity about own DEI journey and understanding of issues related to DEI.
- Manages ambiguity - Operates effectively, even when things are not certain or the way forward is not clear.
- Collaborates - Builds partnerships and working collaboratively with others to meet shared objectives.
- Customer focus - Builds strong customer relationships and delivering customer-centric solutions.
- Cultivates innovation - Creates new and better ways for the organization to be successful.
- Plans and aligns - Plans and prioritizes work to meet commitments aligned with organizational goals.
- Drives results - Consistently achieves results, even under tough circumstances.
- Builds effective teams - Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
- Drives vision and purpose - Paints a compelling picture of the vision and strategy that motivates others to action.
- Familiarity with platforms or DSPs like DV360, Amazon, or streaming audio a plus.
Travel Requirements
Ability to travel (by car and/or airplane) when necessary.Compensation and Benefits
The salary range for this position is $65,000 to $80,000. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education. ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.Key skills/competency
- Paid Media Management
- Digital Marketing Strategy
- Agency Management
- Search Engine Marketing (SEM)
- Social Media Advertising
- Web Analytics
- Audience Segmentation
- Performance Optimization
- Campaign Execution
- Data Analysis
Skills & topics
- Paid Media Manager
- Digital Marketing
- PPC
- SEM
- Social Media Advertising
- Campaign Management
- Analytics
- Audience Strategy
- Marketing
- Non-profit Marketing
- Google Ads
- Facebook Ads
- TikTok Ads
- LinkedIn Ads
- Google Analytics
- Tableau
- PowerBI
- Salesforce Marketing Cloud
- Remote
How to get hired
- Tailor your resume: Highlight 5+ years of media planning and digital marketing experience, emphasizing SEM, SMO, and PPC.
- Showcase platform proficiency: Detail your experience with Facebook Ads Manager, Google Ads, TikTok Ads, and LinkedIn Campaign Manager.
- Quantify achievements: Provide specific examples of successful campaign execution, audience segmentation, and performance optimization using analytics tools.
- Address soft skills: Demonstrate your ability to manage ambiguity, collaborate effectively, and drive results in your cover letter and interview.
- Research ACS mission: Align your application with the American Cancer Society's commitment to ending cancer and their DEI initiatives.
Technical preparation
Master Google Ads and Facebook Ads Manager.,Practice building CRM and lookalike audiences.,Familiarize with web privacy and CAPI.,Analyze campaign data with Google Analytics.
Behavioral questions
Describe managing ambiguity in a project.,How do you build collaborative partnerships?,Provide an example of customer focus.,Share a time you drove results.
Frequently asked questions
- What are the primary responsibilities of a Paid Media Manager at the American Cancer Society?
- The Paid Media Manager at the American Cancer Society serves as the day-to-day liaison with the digital media agency, executes in-house social and search campaigns, leads first-party data integration for audience segmentation, and collaborates with other marketing teams on campaign strategy and performance analysis.
- What specific advertising platforms is a Paid Media Manager expected to be proficient in for this role at the American Cancer Society?
- Proficiency is required in Facebook Ads Manager, Google Ads, TikTok Ads, and LinkedIn Campaign Manager. Familiarity with platforms like DV360, Amazon, or streaming audio is also a plus.
- What experience level is required for the Paid Media Manager position at the American Cancer Society?
- A minimum of 5 years of media planning experience is required, along with a Bachelor's degree in marketing or a related field, or an equivalent combination of education and experience.
- Does the Paid Media Manager role at the American Cancer Society involve in-house campaign execution?
- Yes, the Paid Media Manager is expected to execute in-house ad-hoc social and search media investments and strategies, in addition to managing agency relationships.
- What analytical tools are important for a Paid Media Manager at the American Cancer Society?
- Experience with Google Analytics is essential. Experience with Tableau, PowerBI, Salesforce Marketing Cloud, and Ad Studio is considered a plus for this role.
- How does the American Cancer Society approach DEI in their hiring for roles like Paid Media Manager?
- The American Cancer Society values a personal commitment to DEI. Candidates are expected to possess knowledge and curiosity about their own DEI journey and an understanding of issues related to DEI.
- What is the salary range for the Paid Media Manager position at the American Cancer Society?
- The salary range for this position is $65,000 to $80,000 annually. The final offer will depend on factors such as relevant experience, skills, geographic location, and education.
- Is this Paid Media Manager role remote, and are there any travel requirements for the American Cancer Society?
- Yes, this role is remote. However, there is a requirement to travel by car and/or airplane when necessary.