Paid Media Manager - Remote
American Cancer Society · United States
- Hybrid
- Full-time
- $72,500 / year
- United States
Tailored resume — keyword-matched to this role.
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Job highlights
- Manage paid media strategy and execution.
- Oversee digital media agency relationship.
- Implement in-house search and social campaigns.
- Integrate data for audience acquisition and retention.
- Analyze web traffic and SEO performance.
About the role
Paid Media Manager
At the American Cancer Society, we're working to end cancer as we know it, for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities.
The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.
The Paid Media Manager is a key member of the Growth Marketing team and works alongside the Director, Paid Media Strategy to inform and execute the paid media plan. They serve as the day-to-day and tactical player between the digital media agency and ACS, ensuring optimal and timely communication and deliverables. In addition to agency management, they are digital savvy and analytics-driven and have the ability to implement in-house search and social campaigns as needed.
ESSENTIAL FUNCTIONS:
- Serve as the day-to-day relationship holder with the media AOR and ACS. 25%
- Execute in-house ad-hoc social and search media investments and strategies. 5%
- Works with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables. 25%
- Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments. 15% - 25%
- Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying. 10%
- Provides channel expertise and insight to guide media mix, validate reporting, and optimize performance. 10%
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Bachelor's degree in marketing or other related field, or equivalent combination of education and experience required.
- Years of experience: 5+ years of media planning experience.
KNOWLEDGE, SKILLS, AND ABILITY:
- Proficient in Facebook Ads Manager, Google Ads, TikTok Ads and LinkedIn Campaign Manager. While this role lends itself to strategic work, being fluent in media planning and execution is necessary.
- Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
- Experience with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud and Ad Studio a plus.
- Experience building, analyzing, and deploying CRM, lookalike, and 3P audience segments. LiveRamp or similar platform experience is a plus.
- Capability to navigate the web privacy landscape, and familiarity with measurement & attributions solutions like Conversions API (CAPI).
- Personal commitment to DEI – possesses knowledge of and curiosity about own DEI journey and understanding of issues related to DEI.
- Manages ambiguity - Operates effectively, even when things are not certain or the way forward is not clear.
- Collaborates - Builds partnerships and working collaboratively with others to meet shared objectives.
- Customer focus - Builds strong customer relationships and delivering customer-centric solutions.
- Cultivates innovation - Creates new and better ways for the organization to be successful.
- Plans and aligns - Plans and prioritizes work to meet commitments aligned with organizational goals.
- Drives results - Consistently achieves results, even under tough circumstances.
- Builds effective teams - Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
- Drives vision and purpose - Paints a compelling picture of the vision and strategy that motivates others to action.
- Familiarity with platforms or DSPs like DV360, Amazon, or streaming audio a plus.
TRAVEL REQUIREMENTS:
- Ability to travel (by car and/or airplane) when necessary.
The salary range for this position is $65,000 to $80,000. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education.
ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.
Key skills/competency:
- Paid Media Management
- Digital Marketing Strategy
- Search Engine Marketing (SEM)
- Social Media Advertising
- Google Ads
- Facebook Ads Manager
- Google Analytics
- Campaign Execution
- Audience Segmentation
- Performance Optimization
Skills & topics
- Paid Media Manager
- Digital Marketing
- SEM
- PPC
- Social Media Advertising
- Google Ads
- Facebook Ads
- Campaign Management
- Marketing Analytics
- Non-profit Marketing
How to get hired
- Tailor your resume: Highlight 5+ years of media planning and digital marketing experience, emphasizing skills in paid media platforms and analytics.
- Showcase platform proficiency: Explicitly list your experience with Facebook Ads Manager, Google Ads, TikTok Ads, and LinkedIn Campaign Manager.
- Quantify achievements: Use data to demonstrate successful campaign performance, audience segmentation, and optimization results in your application.
- Demonstrate strategic thinking: In your cover letter or resume, express your understanding of SEO, SEM, SMO, PPC, and web analytics in relation to media planning.
- Prepare for behavioral questions: Be ready to discuss how you manage ambiguity, collaborate effectively, and drive results in a non-profit environment.
Technical preparation
Master Google Ads and Facebook Ads Manager.,Familiarize with TikTok and LinkedIn Ads.,Practice Google Analytics and Tableau.,Understand CAPI and privacy landscape.
Behavioral questions
Describe managing agency relationships effectively.,How do you drive results under pressure?,Share an example of collaborating with teams.,How do you navigate uncertainty in projects?
Frequently asked questions
- What is the typical career path for a Paid Media Manager at the American Cancer Society?
- While specific paths vary, a Paid Media Manager at the American Cancer Society often progresses by taking on more strategic oversight of paid media initiatives, potentially moving into a Director role, or specializing further in areas like data analytics or advanced audience segmentation. The focus is on contributing to the mission through impactful growth marketing.
- How does the American Cancer Society leverage paid media for its mission?
- The American Cancer Society utilizes paid media to drive awareness, recruit volunteers, raise funds, and promote life-saving research and patient support programs. A Paid Media Manager plays a crucial role in optimizing these efforts for maximum reach and impact.
- What is the company culture like at the American Cancer Society for a Paid Media Manager?
- The American Cancer Society fosters a culture driven by its lifesaving mission, valuing diverse backgrounds and experiences. Employees are expected to be passionate about the cause, collaborative, and results-oriented, with opportunities for professional development.
- What are the key performance indicators (KPIs) for a Paid Media Manager at the American Cancer Society?
- Key performance indicators for a Paid Media Manager would likely include metrics related to audience acquisition, retention, reactivation, website traffic, conversion rates, ROI, and overall campaign performance that contribute to the American Cancer Society's mission objectives.
- How important is experience with specific paid media platforms for this role?
- Experience with platforms like Facebook Ads Manager, Google Ads, TikTok Ads, and LinkedIn Campaign Manager is essential, as stated in the job description. Proficiency in these tools is critical for executing and optimizing paid media campaigns effectively.
- What is the American Cancer Society's approach to data privacy and measurement in paid media?
- The American Cancer Society acknowledges the evolving web privacy landscape and seeks candidates familiar with measurement and attribution solutions like Conversions API (CAPI). This indicates a commitment to effective and compliant digital advertising practices.