Director, Campaign Operations and Event Marketing
American Arbitration Association · New York, NY
- On site
- Full-time
- $132,000 / year
- New York, NY
Job highlights
- Lead end-to-end marketing campaigns and event execution.
- Manage multiple channels, stakeholders, and complex workflows.
- Develop and optimize post-event follow-up strategies.
- Coordinate creative asset development and content creation.
- Requires 6+ years of B2B marketing and event experience.
About the role
Director of Campaign Operations and Event Marketing
The American Arbitration Association (AAA) is seeking a Director, Campaign Operations and Event Marketing to oversee the end-to-end execution of marketing campaigns, with a primary focus on events. This role is responsible for the planning, coordination, and delivery of multi-channel campaigns designed to drive awareness, engagement, and demand. The ideal candidate is a highly organized, detail-oriented marketer with strong campaign execution skills, the ability to manage complex workflows, build campaigns across multiple channels, and ensure high-quality, precise deliverables. This is a hands-on role that requires managing stakeholders, enforcing timelines, and maintaining visibility across numerous ongoing activities.
About Us
The American Arbitration Association (AAA), recognized among The NonProfit Times' 50 Best Nonprofits to Work For, offers a dynamic, fast-paced environment where excellence meets opportunity. Our organization leads arbitration and mediation across diverse industries, providing professionals with unique exposure to multiple business sectors and conflict resolution practices. We foster growth through collaboration with experienced legal professionals and invest in our team through comprehensive professional development programs. At the AAA, we combine challenging work with meaningful recognition in an environment where merit drives success and learning never stops.
Work Environment
Candidates must reside within 125 miles of NYHQ located in Downtown Manhattan, and offers a hybrid work arrangement.
Compensation
The salary range for this role is $125,000 - $132,000. This position is also eligible for an annual performance-based incentive. Our competitive compensation package includes medical, dental, orthodontia, and vision coverage, a student loan repayment program, a 403(b) retirement plan with substantial company match, discounted pet insurance, and generous paid time off.
Key Responsibilities
Project Management & Stakeholder Coordination
- Serve as the central point of coordination for campaign execution, managing inputs from Business Development, Content, Creative, and external partners.
- Partner with Business Development and internal stakeholders to define the “why” behind events, including goals, target audiences, and success metrics.
- Maintain clear visibility into campaign status using Monday.com, ensuring all stakeholders understand timelines, responsibilities, and progress.
- Proactively identify and resolve bottlenecks, gaps, and risks.
Event Campaign Execution
- Own end-to-end execution of marketing campaigns for events, from initial planning through post-event follow-up.
- Develop and manage campaign timelines, ensuring all deliverables are completed on schedule and aligned to campaign goals.
- Partner with Business Development / internal clients to translate event objectives into actionable marketing plans that achieve business objectives.
- Develop and manage event landing pages.
Post-Event Follow-Up & Optimization
- Partner with Business Development to define clear post-event follow-up strategies, including lead handoff, outreach timing, and coordinated engagement plans.
- Execute post-event follow-up campaigns, including segmented communications for attendees and non-attendees.
- Support the development of nurture sequences to extend engagement beyond the event.
- Track and report on key campaign metrics such as registrations, attendance, and engagement.
- Conduct event post-mortems to collect feedback and drive ongoing improvement.
Creative & Content Coordination
- Partner with internal creative team and external creative agency to manage the development of all creative campaign assets, including email graphics, signage, print materials, and event collateral.
- Create event emails, developing compelling and differentiated cadence to drive interest and registrations.
- Ensure consistency and quality across all touchpoints.
Qualifications
- 6+ years of experience in B2B marketing, with a strong focus on campaign execution and/or event marketing.
- Proven experience managing multi-channel marketing campaigns with multiple stakeholders and tight timelines.
- Hands-on experience with email marketing platforms (Iterable or similar) and landing page/form tools (e.g., Digioh, PushPlanet).
- Strong understanding of email campaign best practices, including segmentation, sequencing, and performance optimization.
- Exceptional project management and organizational skills; ability to manage many moving parts simultaneously.
- Strong attention to detail and commitment to high-quality execution.
- Ability to work cross-functionally and confidently manage stakeholders.
- Experience in legal or professional services is a plus.
Key skills/competency
- Campaign Operations
- Event Marketing
- B2B Marketing
- Marketing Automation
- Project Management
- Stakeholder Management
- Email Marketing
- Content Coordination
- Data Analysis
- Demand Generation
Skills & topics
- Director Campaign Operations
- Event Marketing
- B2B Marketing
- Marketing Campaigns
- Campaign Execution
- Stakeholder Management
- Project Management
- Email Marketing
- Demand Generation
- Marketing Strategy
- Iterable
- Monday.com
- Marketing Automation
- Hybrid Work
- Nonprofit
- Marketing Director
- Campaign Manager
- Event Manager
- Operations Director
How to get hired
- Tailor your resume: Highlight your campaign operations, event marketing, and B2B marketing experience, emphasizing stakeholder management and multi-channel campaign execution.
- Showcase project management skills: Provide specific examples of how you've managed complex campaigns, enforced timelines, and maintained visibility across numerous deliverables.
- Quantify achievements: Use data to demonstrate the impact of your campaigns, such as increased registrations, attendance, and engagement.
- Research AAA's culture: Understand their mission in conflict resolution and their recognition as a great place to work.
- Prepare for behavioral questions: Be ready to discuss how you handle bottlenecks, manage stakeholders, and ensure high-quality execution under pressure.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for the Director, Campaign Operations and Event Marketing role at the American Arbitration Association?
- The stated salary range for the Director, Campaign Operations and Event Marketing position at the American Arbitration Association is $125,000 - $132,000 annually, with eligibility for an annual performance-based incentive.
- What is the work arrangement for this Director of Campaign Operations and Event Marketing position?
- This position offers a hybrid work arrangement. Candidates are required to reside within 125 miles of the NYHQ located in Downtown Manhattan.
- What are the key responsibilities for the Director, Campaign Operations and Event Marketing at AAA?
- Key responsibilities include end-to-end execution of marketing campaigns, particularly for events, managing project timelines and stakeholders, coordinating creative asset development, and overseeing post-event follow-up and optimization.
- What experience is required for the Director, Campaign Operations and Event Marketing role?
- The role requires a minimum of 6 years of experience in B2B marketing, with a strong focus on campaign execution and/or event marketing, proven multi-channel campaign management, and hands-on experience with email marketing platforms and landing page tools.
- Does the American Arbitration Association offer benefits for this Director role?
- Yes, the American Arbitration Association offers a competitive compensation package including medical, dental, vision coverage, a student loan repayment program, a 403(b) retirement plan with a substantial company match, discounted pet insurance, and generous paid time off.
- How can I apply for the Director, Campaign Operations and Event Marketing job at the American Arbitration Association?
- You can apply for the Director, Campaign Operations and Event Marketing job by submitting your application through the company's career portal. If you encounter any issues, you may contact the Human Resources Department via email at [email protected] for disability accommodation.
- What is the importance of Monday.com for the Director, Campaign Operations and Event Marketing role?
- Monday.com is used to maintain clear visibility into campaign status, ensuring all stakeholders understand timelines, responsibilities, and progress for effective campaign execution.
- Is experience in the legal industry preferred for the Director, Campaign Operations and Event Marketing position?
- Experience in legal or professional services is considered a plus for the Director, Campaign Operations and Event Marketing role, but it is not a strict requirement.