Sr. Product Marketing Manager - Software
AMD · Austin, TX
- On site
- Full-time
- $150,000 / year
- Austin, TX
Job highlights
- Drive software product marketing strategy.
- Develop messaging for PC graphics software.
- Lead go-to-market execution for launches.
- Collaborate with engineering and partners.
- Analyze market trends and customer insights.
About the role
About AMD
At AMD, our mission is to build great products that accelerate next-generation computing experiences—from AI and data centers, to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary. When you join AMD, you’ll discover the real differentiator is our culture. We push the limits of innovation to solve the world’s most important challenges—striving for execution excellence, while being direct, humble, collaborative, and inclusive of diverse perspectives. Join us as we shape the future of AI and beyond. Together, we advance your career.Role Summary
We are seeking a Senior Product Marketing Manager to drive the positioning, messaging, and go-to-market strategy for PC and discrete graphics software across consumer and workstations. This includes drivers, operating system integration, and software frameworks that enable performance, manageability, and differentiated user experiences across client platforms. The ideal candidate combines technical depth with strong marketing acumen—able to translate complex platform capabilities into clear, compelling value propositions for OEMs, consumers, and businesses, while also driving ISVs and developers who build on the ecosystem. This role will shape how our software story comes to life across launches, campaigns, and industry events, working closely with product management, engineering, and ecosystem partners to define and execute go-to-market plans that elevate our platform leadership.Key Responsibilities
- Develop clear positioning, messaging, and launch narratives for PC and Consumer and Workstation discrete graphics software, drivers, and frameworks across Windows and Linux.
- Define and manage launch claims and value propositions for new platform generations.
- Partner with engineering and product management teams to translate technical features into customer-relevant benefits.
- Provide software related inputs on future products and experiences to drive the AMD differentiated message.
- Lead go-to-market execution, ensuring consistent messaging across marketing, PR, and partner channels.
- Collaborate with OEMs, ISVs, and ecosystem partners to integrate software capabilities into broader platform and industry narratives.
- Support product launches through sales enablement, content creation, and competitive analysis.
- Analyze market trends, customer insights, and competitor offerings to refine product positioning and influence future software strategy.
- Represent product marketing in cross-functional reviews, providing input on software readiness, launch plans, and ecosystem alignment.
Qualifications
Required:
- Bachelor’s degree in Computer Science, Computer Engineering, or Electrical Engineering (or equivalent technical discipline).
- Experience in product marketing, technical marketing, or product management in the PC, graphics, ISV, or semiconductor industry.
- Strong understanding of PC software stack, including drivers, firmware, BIOS, OS interfaces, and performance optimization.
- Proven ability to craft compelling positioning and messaging for both technical and business audiences.
- Experience leading cross-functional launch teams and managing deliverables across engineering, marketing, and ecosystem partners.
- Excellent written and verbal communication skills, with the ability to simplify complex technology.
Preferred:
- Experience working with OEMs, ISVs, and developer ecosystems.
- Familiarity with AI PC, graphics acceleration, and software frameworks for performance and user experience.
- MBA or advanced degree in marketing, business, or engineering.
Success Measures
- Clear, differentiated positioning for each platform generation.
- Successful launch execution with strong internal and external alignment.
- Increased software adoption and visibility in OEM and ecosystem messaging.
- Positive feedback from partners and internal stakeholders on clarity and impact of marketing deliverables.
Key skills/competency
- Product Marketing
- Software Marketing
- Go-to-Market Strategy
- Positioning and Messaging
- PC Software
- Graphics Software
- OEM and ISV Collaboration
- Technical Marketing
- Launch Execution
- Market Analysis
Skills & topics
- Product Marketing Manager
- Software Marketing
- Go-to-Market Strategy
- PC Software
- Graphics Software
- Product Management
- Technical Marketing
- Semiconductor Industry
- Launch Management
- Messaging Strategy
How to get hired
- Tailor your resume: Highlight experience with PC software, product marketing, and go-to-market strategies relevant to AMD's products.
- Showcase technical expertise: Emphasize your understanding of the PC software stack, drivers, and performance optimization in your application.
- Demonstrate marketing acumen: Provide examples of developing compelling messaging for technical and business audiences, and leading cross-functional teams.
- Prepare for interviews: Be ready to discuss your experience with OEMs, ISVs, and your ability to simplify complex technologies.
- Research AMD's culture: Align your responses with AMD's values of innovation, collaboration, and directness.
Technical preparation
Master PC software stack knowledge.,Understand graphics drivers and OS integration.,Prepare to discuss performance optimization.,Review AI PC and graphics acceleration.
Behavioral questions
Describe a successful software launch you led.,How do you translate technical features to benefits?,Explain your experience with OEM/ISV collaboration.,How do you simplify complex technology for audiences?
Frequently asked questions
- What specific PC software experience is most valuable for the Senior Product Marketing Manager role at AMD?
- For the Senior Product Marketing Manager position at AMD, strong experience with the PC software stack, including drivers, firmware, BIOS, OS interfaces, and performance optimization, is highly valued. Demonstrating a deep understanding of how these components contribute to user experience and system performance will be crucial.
- How can I best demonstrate my ability to translate complex technology into compelling value propositions for AMD?
- To showcase your ability to translate complex technology into compelling value propositions for AMD, focus on providing specific examples in your resume and during interviews where you've effectively communicated the benefits of technical features to both technical and business audiences. Quantify your impact whenever possible.
- What is the role of OEM and ISV collaboration in this Senior Product Marketing Manager position at AMD?
- Collaboration with OEMs and ISVs is a key aspect of this role at AMD. You will be expected to work closely with these partners to integrate software capabilities into broader platform and industry narratives, ensuring consistent messaging and driving ecosystem adoption.
- Does AMD consider candidates with advanced degrees for the Senior Product Marketing Manager role?
- Yes, AMD does consider candidates with advanced degrees for the Senior Product Marketing Manager role. An MBA or an advanced degree in marketing, business, or engineering is listed as a preferred qualification and can strengthen your application.
- How important is knowledge of AI PC and graphics acceleration for this role at AMD?
- Familiarity with AI PC, graphics acceleration, and software frameworks for performance and user experience is considered a preferred qualification for this role at AMD. While not strictly required, it can significantly enhance your candidacy, especially given AMD's focus on next-generation computing.
- What are the key success measures for the Senior Product Marketing Manager at AMD?
- Key success measures for this role at AMD include developing clear and differentiated positioning for each platform generation, successful launch execution with strong internal and external alignment, increased software adoption and visibility, and positive feedback from partners and stakeholders.
- What is AMD's approach to using Artificial Intelligence in the hiring process for roles like Senior Product Marketing Manager?