Software Development Engineer, Amazon Ads

Software Development Engineer, Amazon Ads

Amazon Ads is re-imagining the advertising landscape through advanced generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.

Key Job Responsibilities

This role will be critical in redesigning how ads contribute to a personalized, relevant, and inspirational shopping experience, with the customer value proposition at the forefront. Key responsibilities include, but are not limited to:

• Design, develop, and operate large-scale distributed systems for Sponsored Products and Brands advertising.
• Build and optimize data pipelines and services to improve ad retrieval, allocation, and recommendations.
• Apply Generative AI (GenAI) and Large Language Models (LLMs) to deliver more relevant, personalized ad and shopping experiences.
• Collaborate with applied scientists, product managers, and other engineers to define and deliver customer-focused solutions.
• Write high-quality, maintainable code and participate in design and code reviews.
• Drive operational excellence through monitoring, automation, and continuous improvement.

A Day in the Life

As a Software Development Engineer, you will help build hyper-scale online systems, offline data pipelines, and machine learning infrastructure—leveraging GenAI and LLMs to transform advertising and shopping experiences. You will have the opportunity to transform core areas such as ad retrieval, ad allocation, whole-page relevance, and differentiated recommendations by designing and delivering high-quality, architecturally sound systems aligned with business needs. With the support of GenAI, you will design globally scalable solutions that evolve in the right long-term direction while delivering iterative value to customers. This is a rare opportunity to redefine how ads are retrieved, allocated, and experienced—elevating them into personalized, contextually aware, and inspiring parts of the customer journey. If you are passionate about applying frontier AI to solve real-world problems at massive scale and impact, this is your chance to define the next chapter of advertising engineering.

Basic Qualifications

• 3+ years of non-internship professional software development experience
• 2+ years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience
• 1+ years of designing and developing large-scale, multi-tiered, multi-threaded, embedded or distributed software applications, tools, systems, and services using: C#, C++, Java, or Perl experience
• 1+ years of Object Oriented Design experience
• Experience programming with at least one software programming language
• Bachelor's degree in computer science or equivalent

Preferred Qualifications

• 3+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
• Experience in machine learning, data mining, information retrieval, statistics or natural language processing
• Experience integrating GenAI tools, evaluating and refining GenAI outputs, and applying responsible AI practices to augment productivity and quality

Key skills/competency

• Generative AI (GenAI)
• Large Language Models (LLMs)
• Distributed Systems
• Data Pipelines
• Machine Learning
• Ad Retrieval/Allocation
• Object-Oriented Design
• Software Development Lifecycle (SDLC)
• Operational Excellence
• C#/C++/Java/Perl