26 days ago

Senior Product Marketing Manager Lifecycle Experiences

Amazon

On Site
Full Time
₹150,000
Bengaluru, Karnataka, India
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Job Overview

Job TitleSenior Product Marketing Manager Lifecycle Experiences
Job TypeFull Time
Offered Salary₹150,000
LocationBengaluru, Karnataka, India
Map of Bengaluru, Karnataka, India

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Job Description

Senior Product Marketing Manager, IES Lifecycle Experiences

As a Product Marketing Manager on the Lifecycle Experiences team, you will own go-to-market strategy for our product suite and customer engagement programs. You will translate customer insights and lifecycle data into compelling, localized marketing strategies that drive measurable outcomes. You'll work cross-functionally with product, tech, retail, and regional teams to design, launch, and optimize programs at scale.

This is a high-visibility, high-impact role for someone who thrives in ambiguity, thinks in customer journeys, and is energized by building experiences customers love.

Key job responsibilities

  • Own the lifecycle marketing strategy
  • Develop and execute localized go-to-market plans for new programs, features, and seasonal campaigns - balancing global frameworks with local nuance
  • Partner with product and tech teams to define customer segmentation, targeting logic, and personalization strategies that improve engagement and retention
  • Analyze lifecycle funnel metrics, identify drop-off points, and design data-driven interventions to accelerate customer engagement
  • Lead A/B testing and experimentation roadmaps to continuously optimize messaging, channels, and incentive structures
  • Collaborate with regional retail, Prime, and category teams to align lifecycle programs with broader business priorities
  • Build and present business reviews and program narratives to senior leadership, including WBR/MBR inputs and OP planning contributions
  • Serve as the voice of the customer, bringing deep understanding to product and program decisions

About The Team

The Lifecycle Experiences team is on a mission to deepen customer engagement across Amazon's fastest-growing marketplaces. We own the end-to-end customer lifecycle - from first purchase to habitual shopping - across India, Mexico, Brazil, Turkey, Saudi Arabia, UAE, Australia, Singapore, and South Africa. Our north star is moving customers from occasional buyers to loyal, high-frequency shoppers.

We build and scale programs including Gamified Experiences, Rewards, Promotions Orchestration, and Personalization - reaching millions of customers across our fast growing marketplaces. We operate at the intersection of product, marketing, and data science, and we move fast.

Basic Qualifications

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches
  • Knowledge of analytics tools and web traffic reporting
  • Bachelor's degree

Preferred Qualifications

  • MBA
  • Experience developing and executing on GTM strategies that are large in scope

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Key skills/competency

  • Product Marketing
  • Lifecycle Marketing
  • Go-to-Market Strategy
  • Customer Engagement
  • Data Analysis
  • Marketing Strategy
  • Cross-functional Collaboration
  • Program Management
  • Customer Segmentation
  • A/B Testing

Tags:

Product Marketing Manager
Lifecycle Marketing
Go-to-Market Strategy
Customer Engagement
Marketing
Amazon
IES
Retail Marketing
Data Analysis
Program Management

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How to Get Hired at Amazon

  • Tailor your resume: Highlight experience in go-to-market strategy and lifecycle marketing, using keywords from the job description like 'customer engagement' and 'data-driven interventions'.
  • Showcase data skills: Emphasize your experience using data and metrics to drive improvements and analyze funnel metrics, aligning with Amazon's data-centric approach.
  • Demonstrate cross-functional leadership: Provide examples of successfully leading and scaling cross-functional marketing programs and launching consumer products.
  • Prepare for STAR method interviews: Be ready to discuss specific situations, tasks, actions, and results related to driving customer engagement and strategy execution.
  • Understand Amazon's culture: Research Amazon's Leadership Principles and how they apply to product marketing and customer-centric roles.

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