Sr. Product Marketing Manager, IES Lifecycle Experiences
Amazon · Bengaluru, Karnataka, India
- On site
- Full-time
- ₹150,000 / year
- Bengaluru, Karnataka, India
Job highlights
- Own go-to-market strategy for customer engagement programs.
- Translate customer insights into localized marketing strategies.
- Partner with product, tech, and retail teams.
- Analyze funnel metrics and optimize customer engagement.
- Drive measurable outcomes in fast-growing marketplaces.
About the role
Senior Product Marketing Manager, IES Lifecycle Experiences
As a Product Marketing Manager on the Lifecycle Experiences team, you will own go-to-market strategy for our product suite and customer engagement programs. You will translate customer insights and lifecycle data into compelling, localized marketing strategies that drive measurable outcomes. You'll work cross-functionally with product, tech, retail, and regional teams to design, launch, and optimize programs at scale.
This is a high-visibility, high-impact role for someone who thrives in ambiguity, thinks in customer journeys, and is energized by building experiences customers love.
Key job responsibilities
- Own the lifecycle marketing strategy
- Develop and execute localized go-to-market plans for new programs, features, and seasonal campaigns - balancing global frameworks with local nuance
- Partner with product and tech teams to define customer segmentation, targeting logic, and personalization strategies that improve engagement and retention
- Analyze lifecycle funnel metrics, identify drop-off points, and design data-driven interventions to accelerate customer engagement
- Lead A/B testing and experimentation roadmaps to continuously optimize messaging, channels, and incentive structures
- Collaborate with regional retail, Prime, and category teams to align lifecycle programs with broader business priorities
- Build and present business reviews and program narratives to senior leadership, including WBR/MBR inputs and OP planning contributions
- Serve as the voice of the customer, bringing deep understanding to product and program decisions
About The Team
The Lifecycle Experiences team is on a mission to deepen customer engagement across Amazon's fastest-growing marketplaces. We own the end-to-end customer lifecycle - from first purchase to habitual shopping - across India, Mexico, Brazil, Turkey, Saudi Arabia, UAE, Australia, Singapore, and South Africa. Our north star is moving customers from occasional buyers to loyal, high-frequency shoppers.
We build and scale programs including Gamified Experiences, Rewards, Promotions Orchestration, and Personalization - reaching millions of customers across our fast growing marketplaces. We operate at the intersection of product, marketing, and data science, and we move fast.
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Knowledge of analytics tools and web traffic reporting
- Bachelor's degree
Preferred Qualifications
- MBA
- Experience developing and executing on GTM strategies that are large in scope
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Key skills/competency
- Product Marketing
- Lifecycle Marketing
- Go-to-Market Strategy
- Customer Engagement
- Data Analysis
- Marketing Strategy
- Cross-functional Collaboration
- Program Management
- Customer Segmentation
- A/B Testing
Skills & topics
- Product Marketing Manager
- Lifecycle Marketing
- Go-to-Market Strategy
- Customer Engagement
- Marketing
- Amazon
- IES
- Retail Marketing
- Data Analysis
- Program Management
How to get hired
- Tailor your resume: Highlight experience in go-to-market strategy and lifecycle marketing, using keywords from the job description like 'customer engagement' and 'data-driven interventions'.
- Showcase data skills: Emphasize your experience using data and metrics to drive improvements and analyze funnel metrics, aligning with Amazon's data-centric approach.
- Demonstrate cross-functional leadership: Provide examples of successfully leading and scaling cross-functional marketing programs and launching consumer products.
- Prepare for STAR method interviews: Be ready to discuss specific situations, tasks, actions, and results related to driving customer engagement and strategy execution.
- Understand Amazon's culture: Research Amazon's Leadership Principles and how they apply to product marketing and customer-centric roles.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for the Sr. Product Marketing Manager at Amazon?
- The Sr. Product Marketing Manager at Amazon will own go-to-market strategy for the Lifecycle Experiences product suite and customer engagement programs. This involves translating customer insights into localized marketing strategies, partnering with product and tech teams, analyzing funnel metrics, leading A/B testing, and collaborating with regional teams to drive customer engagement and loyalty across fast-growing marketplaces.
- What experience is required for the Sr. Product Marketing Manager role at Amazon?
- The basic qualifications include 6+ years of marketing experience, proven ability to use data and metrics for improvements, experience building and scaling cross-functional marketing programs, leading go-to-market for consumer products, and knowledge of analytics tools. A Bachelor's degree is also required. An MBA and experience with large-scope GTM strategies are preferred.
- What does the Lifecycle Experiences team at Amazon focus on?
- The Lifecycle Experiences team focuses on deepening customer engagement across Amazon's fastest-growing marketplaces. They manage the end-to-end customer lifecycle from first purchase to habitual shopping, aiming to convert occasional buyers into loyal, high-frequency shoppers through programs like Gamified Experiences, Rewards, Promotions Orchestration, and Personalization.
- How does Amazon approach workplace accommodations for the Sr. Product Marketing Manager role?
- Amazon is committed to an inclusive culture and provides workplace accommodations for individuals with disabilities during the application, hiring, and onboarding process. Candidates can find more information and request support by visiting https://amazon.jobs/content/en/how-we-hire/accommodations.
- What are the preferred qualifications for the Sr. Product Marketing Manager position at Amazon?
- Preferred qualifications for this role include an MBA and prior experience in developing and executing large-scope Go-to-Market (GTM) strategies. These qualifications can further strengthen an applicant's profile for the Sr. Product Marketing Manager position.
- How can I stand out when applying for the Sr. Product Marketing Manager job at Amazon?
- To stand out for this Sr. Product Marketing Manager role at Amazon, clearly articulate your experience in developing and executing go-to-market strategies, using data to drive marketing initiatives, and managing cross-functional projects. Highlight any experience with customer lifecycle management and personalization, especially within e-commerce or technology sectors.