Senior Product Marketing Manager, Brand Events, Amazon Live

Senior Product Marketing Manager, Brand Events, Amazon Live

Amazon Live operates at the intersection of content, commerce, and community, bringing stories to life through interactive video content. We are seeking an experienced Senior Product Marketing Manager to drive B2B Industry Event strategy, planning, and execution, in an effort to increase the number of Brands utilizing Amazon Live as part of their Amazon strategy.

This role is critical in helping advertisers adopt Amazon Live to meet the growing customer expectation for video content while shopping. You will empower brands to leverage interactive video experiences that drive deeper customer engagement and increase sales conversion. By championing Amazon Live as an essential component of a brand's Amazon strategy, you'll help transform how sellers connect with customers through immersive shopping experiences that blend entertainment with commerce.

The ideal candidate is a strategic, creative, and highly organized professional with a proven track record of delivering successful B2B event strategies that generate measurable business results.

Key Job Responsibilities

• Strategic Marketing Leadership Partner with Amazon Ads Marketing to integrate Amazon Live within upcoming activations and thought leadership programs
• Drive B2B marketing strategy through data-driven insights, sales enablement content, and strategic industry partnerships
• Work closely with monetization team on business development strategy and revenue-driving initiatives
• Event Strategy & Execution Design and execute Amazon Live's presence at flagship events (unBoxed, Cannes) and industry shows
• Develop compelling messaging, activations and experiences that demonstrate Amazon Live's thought leadership and value proposition across the full funnel advertising journey
• Partner with Amazon Ads teams to integrate Amazon Live into broader marketing narratives and campaign plans
• Identify strategic speaking opportunities to showcase customer success stories and thought leadership
• Drive Executive engagement opportunities and execution
• Sales & Customer Success Enable sales teams with strategic content and tools to drive adoption while building relationships with key stakeholders
• Amplify customer success stories through case studies, speaking opportunities, and industry events to demonstrate measurable business impact

About The Team

Now more than ever, customers watch videos when they shop. Livestreams make shopping easier and more fun, whether a customer is researching a product or tuning in to chat with their favorite content creator live. The Amazon Live team’s mission is to enable customers to find inspiration, information, entertainment, and community through videos at any point in their shopping journey.

Basic Qualifications

• 7+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience creating and managing complex, cross-team project plans

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Key skills/competency

• B2B Marketing Strategy
• Event Planning & Execution
• Product Marketing
• Sales Enablement
• Cross-functional Collaboration
• Data-driven Insights
• Thought Leadership
• Interactive Video Content
• Brand Engagement
• Revenue Generation