Sr Marketing Manager, Fire TV 3P Devices
Amazon · Austin, TX
- On site
- Full-time
- $130,000 / year
- Austin, TX
Job highlights
- Own Fire TV's brand strategy for partner devices.
- Build foundational marketing systems and playbooks.
- Develop global co-marketing programs and assets.
- Requires B2B2C marketing experience with OEMs/ODMs.
- Must excel in ambiguous environments and communication.
About the role
About the Role
Fire TV powers partner-branded smart TVs worldwide. We need a Senior Marketing Manager to own Fire TV's brand communication strategy, brand architecture, and consumer-to-partner messaging for our 3P partner products business.
This role builds foundational marketing systems that do not exist today. You will create the partner brand playbook — the single source of truth for how Fire TV is positioned to partners and retailers. You will develop co-marketing programs that serve as templates for global adaptation.
This is a builder role. You will architect these systems from scratch, then operationalize them across a global partner ecosystem.
The ideal candidate brings experience marketing platform or ecosystem products through OEM/ODM partners in B2B2C models, and has built brand guidelines or playbooks adopted across multiple markets or regions. You operate with comfort in ambiguity — building systems, processes, and frameworks where none exist. You bring strong writing and storytelling skills with the ability to distill complex product narratives into clear, compelling partner-facing content. You have managed global marketing programs with regional adaptation requirements.
Key Job Responsibilities
Brand Architecture & Messaging
- Own Fire TV's brand communication strategy and brand architecture for the 3P partner products business.
- Define and maintain consumer-to-partner messaging: how Fire TV's consumer value proposition translates into partner sales narratives.
- Develop the partner brand playbook — a comprehensive, regularly maintained guide that governs how Fire TV is positioned to partners and retailers globally.
- Ensure brand consistency across all partner-facing communications, retail touchpoints, and co-marketing materials.
- Develop core marketing assets (packaging, POP, digital shelf content) that communicate Fire TV's differentiation at point of purchase.
Co-Marketing & Global Enablement
- Create scalable co-marketing frameworks, asset libraries, and campaign toolkits that regional teams localize and deploy.
About The Team
Fire TV partners with leading TV manufacturers to bring the Fire TV experience to customers through partner-branded smart TVs sold at major retailers worldwide.
Basic Qualifications
- 6+ years of professional non-internship marketing experience.
- 6+ years of developing and managing acquisition marketing or channel programs experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience developing and executing campaigns across a multitude of time zones and languages.
Preferred Qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners.
- Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint.
Inclusivity Statement
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Compensation and Benefits
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
Key skills/competency
- Marketing Strategy
- Brand Management
- Partner Marketing
- Global Marketing Programs
- Content Creation
- Data Analysis
- Cross-functional Leadership
- Channel Marketing
- B2B2C Marketing
- Marketing Playbooks
Skills & topics
- Marketing Manager
- Fire TV
- 3P Devices
- Brand Strategy
- Marketing Systems
- Partner Marketing
- Co-Marketing
- Global Programs
- B2B2C
- OEM/ODM
How to get hired
- Tailor your resume: Highlight B2B2C marketing, brand strategy, and global program management experience with OEMs/ODMs. Quantify achievements.
- Craft a compelling application: Clearly articulate your experience building marketing systems from scratch and operating in ambiguous environments.
- Prepare for interviews: Be ready to discuss your experience with brand playbooks, co-marketing frameworks, and managing cross-functional teams globally.
- Showcase data proficiency: Highlight your experience using data and metrics for improvements, and proficiency in tools like Excel or Tableau.
- Demonstrate global mindset: Emphasize experience managing campaigns across diverse time zones and languages.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the base salary range for the Sr Marketing Manager, Fire TV 3P Devices role at Amazon in Austin, TX?
- The base salary range for this position in Austin, TX is $118,200.00 - $160,000.00 USD annually. Your final compensation may vary based on experience, qualifications, and location. Amazon also offers sign-on payments, RSUs, and comprehensive benefits.
- What kind of experience is essential for the Sr Marketing Manager, Fire TV 3P Devices position at Amazon?
- Essential experience includes at least 6 years in professional marketing, with a focus on developing and managing acquisition or channel programs. Experience with B2B2C models, OEM/ODM partners, and building brand guidelines or playbooks is highly preferred for this Sr Marketing Manager role.
- Does Amazon provide workplace accommodations for candidates with disabilities applying for the Sr Marketing Manager role?
- Yes, Amazon is committed to inclusivity and offers workplace accommodations for candidates with disabilities. You can find more information and request support by visiting https://amazon.jobs/content/en/how-we-hire/accommodations. If your region isn't listed, contact your Recruiting Partner.
- What are the key responsibilities for the Sr Marketing Manager, Fire TV 3P Devices at Amazon?
- The key responsibilities include owning Fire TV's brand communication strategy and architecture for 3P devices, defining partner messaging, developing the partner brand playbook, and creating scalable co-marketing frameworks and asset libraries for global adaptation.
- How can I highlight my qualifications for the Sr Marketing Manager role during the application process at Amazon?
- To highlight your qualifications for the Sr Marketing Manager position, focus on quantifying your experience in building marketing systems from scratch, managing global programs, working with OEM/ODM partners, and demonstrating your ability to thrive in ambiguous environments through your resume and cover letter.
- What benefits does Amazon offer to employees, in addition to salary, for the Sr Marketing Manager, Fire TV 3P Devices role?
- Amazon offers a comprehensive benefits package including sign-on payments, restricted stock units (RSUs), health insurance (medical, dental, vision, etc.), 401(k) matching, paid time off, and parental leave. More details can be found at https://amazon.jobs/en/benefits.
- What does '3P Devices' mean in the context of the Sr Marketing Manager, Fire TV 3P Devices job description?