Senior Brand Designer, Device Brand Studio

Senior Brand Designer, Device Brand Studio at Amazon

The creative organization is driven by a bold, singular purpose: to create brand work that doesn’t just meet expectations but defines them. We aim to set a world-class standard for craft, clarity, and taste, especially when the challenge is complex or the constraints are real.

We believe great brands are built through obsessive attention to detail, cohesive systems, and thoughtful storytelling across every touchpoint. Every decision—from typography to motion, from layout to imagery—matters. At Amazon Devices and Services, this pursuit requires courage, resilience, and a deep commitment to craft. We partner closely across Product, GTM, PR, and UX teams to elevate the brand experience and reveal the magic, care, and invention behind every product we design. As a Senior Brand Designer, you will play a critical role in shaping and evolving brand expression across a broad range of mediums, helping ensure consistency, quality, and creative excellence at scale.

Key Job Responsibilities

• Bring 10+ years of brand and visual design experience, with a strong ability to create and evolve cohesive brand systems across digital, on-site, motion, print, and experiential media.
• Design high-impact brand work that balances concept, craft, and clarity—while pushing creative boundaries in service of the brand.
• Translate complex ideas and product stories into simple, compelling visual narratives.
• Contribute to the development, evolution, and stewardship of brand guidelines and design systems.
• Collaborate closely with creative partners, marketers, product teams, and leadership to deliver thoughtful, on-brand solutions.
• Provide clear, constructive feedback and help guide creative development to maintain a high bar for quality and consistency.
• Stay deeply curious about design, culture, and emerging tools, technologies, and trends—and apply that knowledge to your work.
• Present work confidently, articulate design rationale, engage in healthy debate, and incorporate feedback with intention.
• Manage multiple projects simultaneously, balancing speed, quality, and attention to detail.
• Maintain strong organizational practices to ensure work is documented, accessible, and shareable across teams.

About The Team

The creative organization thrives on a singular, bold purpose: to craft work that isn’t just exceptional, but world-class—a benchmark for excellence. We are relentless in this pursuit, especially when the odds are stacked against us. Our foundation is a commitment to craft and a dedication to ensuring every piece of creative work embodies a consistent, breathtaking aesthetic quality. We don’t meet expectations, we exist to define them. Details aren't just details—they're the difference between good and great. We obsess over these nuances with passion and precision.

While this pursuit is challenging at Amazon, we remain relentless alongside our partners and collaborators in bringing an elevated sense of taste to every detail. We do this because we know that excellence demands courage, resilience, and an unrelenting commitment to vision.

Our mission is clear: to inspire our customers by revealing the magic, love, and thoughtful invention infused into every product signed, Amazon Devices and Services.

Basic Qualifications

• 10+ years of design experience
• Have an available online portfolio
• Portfolio or work samples demonstrating strong brand thinking, visual craft, and system-level design
• Strong understanding of the end-to-end creative process, from concept through execution
• Experience managing multiple projects with varying scopes and deadlines
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and related design tools
• Solid understanding of production best practices for still, video, and motion design
• Proficient in AI tools for concepting

Preferred Qualifications

• Curiosity and enthusiasm for Amazon Devices, AI, and the broader technology landscape
• Portfolio experience showcasing brand work for tech products, services, or subscriptions
• Experience contributing to or maintaining design systems at scale
• Familiarity with content management systems
• Ability to work independently, troubleshoot creative or process challenges, and drive work forward
• Strong communication and presentation skills, with the ability to thoughtfully defend design decisions to leadership

Key skills/competency

• Brand Strategy
• Visual Design
• Design Systems
• Creative Direction
• Storytelling
• Cross-functional Collaboration
• Project Management
• Adobe Creative Suite
• Figma
• AI Tools for Design