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Principal UX Designer, Ads, Creative Studio

Amazon

New York, United StatesOn Site

Original Job Summary

About the Role

The Principal UX Designer, Ads, Creative Studio at Amazon is responsible for building delightful experiences for a diverse set of creatives using generative AI. You will lead by example, designing, prototyping, and delivering user experiences that transform advertising.

Key Responsibilities

  • Define and own the design vision and strategy for Creative Studio.
  • Execute hands-on design from wireframes to production-ready assets.
  • Rapidly explore ideas and validate interaction models for AI-driven creativity.
  • Collaborate with engineering, research, and product teams.
  • Mentor designers while championing inclusive, responsible AI design practices.

About the Team

CreativeX operates like a startup within Amazon, emphasizing experimentation, customer obsession, and high-velocity shipping. The team is an interdisciplinary group focused on empowering brands and creators with AI-powered creative tools.

Basic Qualifications & Preferred Skills

  • 10+ years of UX/product design experience with leadership.
  • A portfolio demonstrating exceptional design thinking and polished execution.
  • Experience with creative production tools like Figma and Adobe Creative Suite.
  • Deep curiosity and familiarity with generative AI and design for AI/ML systems.
  • Prototyping skills with front-end technologies are a plus.

Key skills/competency

UX Design, Generative AI, Prototyping, Wireframes, Adobe Creative Suite, Figma, Collaboration, User Research, Inclusive Design, Leadership

How to Get Hired at Amazon

🎯 Tips for Getting Hired

  • Research Amazon's culture: Explore mission, values, and employee reviews.
  • Tailor your resume: Highlight UX and AI project experience.
  • Showcase your portfolio: Provide examples of high-quality design work.
  • Prepare for interviews: Understand design strategy and collaboration challenges.

📝 Interview Preparation Advice

Technical Preparation

Practice prototyping using Figma and Adobe.
Refresh front-end basics: HTML, CSS, JavaScript.
Review generative AI design case studies.
Study design systems and wireframe techniques.

Behavioral Questions

Describe past leadership experiences in UX.
Explain handling ambiguous project challenges.
Share a time of effective team collaboration.
Discuss mentoring approaches in design teams.