Head of Social Media, Amazon MX Player

Overview

Amazon MX Player, Amazon India's new flagship free AVOD service, is redefining entertainment in India with premium, ad-supported content. With over 250 million users, the platform is known for its award-winning social media marketing and innovative monetization strategies.

Role Description

As the Head of Social Media, Amazon MX Player, you will lead the social media strategy and execution for the platform. This role involves shaping and scaling marketing campaigns, driving monetization through social, and mentoring a high-performing social media team.

Key Responsibilities

• Lead and execute social media strategy for the platform.
• Mentor and manage a dynamic social media team.
• Craft award-winning marketing campaigns to engage customers.
• Develop brand partnerships and extend social footprint.
• Collaborate with content, growth, and launch teams.

A Day in the Life

Your day may begin with leading a major campaign for a tentpole show and evolve into developing topical campaign strategies, collaborating with external platforms, and executing social campaigns that drive brand accolades.

Basic Qualifications

• 8+ years of marketing experience.
• Experience managing teams.
• Data-driven approach to improving performance.
• Strong cross-functional collaboration skills.
• Experience in entertainment marketing and large-scale social media campaigns.

Preferred Qualifications

• Experience with multiple stakeholder groups.
• Background in e-commerce, digital products or entertainment.
• Ability to leverage social media trends into bespoke strategies.

Inclusivity Statement

Amazon supports an inclusive culture and offers accommodations during the hiring process. For more information, please visit the accommodations page.

Key skills/competency

Social Media, Strategy, Leadership, Digital Marketing, Entertainment, Campaigns, Monetization, Data, Collaboration, Innovation