Creative Strategist Brand Partnership Studio
Amazon
Job Overview
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Job Description
About the Creative Strategist Brand Partnership Studio Role at Amazon
The mission of the Brand Partnership Studio is to empower brands to authentically engage live communities on Twitch. Reporting to the Creative Strategy Lead, US, the Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the Santa Monica or New York offices. He or she will guide brands on how to best leverage Twitch, the gaming industry, and live streaming technology to reach customers in a meaningful way.
Key Responsibilities
- You will respond to client RFPs with compelling proposals that serve the brand’s needs while leveraging the best of Twitch’s platform, products, and talent.
- You will attend client meetings, pitches, and collaborative work sessions to translate, educate, and evangelize Twitch to our advertising clients.
- You will help articulate high-concept ideas and proposals to sellers, media agencies, and clients to ensure they’re effectively communicated.
- You will conceptualize campaigns in a fast-paced, collaborative environment while juggling multiple projects with multiple stakeholders.
- You will help identify advertiser vertical needs and content gaps, contributing to the creation of proactive packages to address them.
- You will ensure that all concepts delivered meet Amazon's bar-raising standard.
A Day in the Life
Reporting to the Creative Strategy Lead, US, the Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the Santa Monica or New York offices. He or she will guide brands on how to best leverage Twitch streamers, the gaming industry, and live streaming technology to reach customers in a meaningful way.
About The Team
BPS is Amazon's in-house content and tech team supporting the ideation and execution of custom content, sponsorships, and technology on Twitch.
Basic Qualifications
- Bachelor's degree
- 4+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
Preferred Qualifications
- Experience leading creative development of innovative creative from concept to delivery
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Knowledge of marketing fundamentals and ability to implement them to create dynamic advertising solutions
- Experience in knowledge of the Twitch platform and Twitch advertising experience
- Functional Competencies (essential in italics): Collaboration GenAI Fluency
Key skills/competency
- Creative Strategy
- Brand Partnerships
- Live Streaming
- Twitch Platform
- Client Engagement
- RFP Response
- Campaign Conceptualization
- Advertising Solutions
- Marketing Fundamentals
- Cross-functional Collaboration
How to Get Hired at Amazon
- Research Amazon's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Customize your resume: Highlight creative strategy, brand partnerships, and platform evangelism experience relevant to the Creative Strategist role.
- Showcase Twitch expertise: Demonstrate knowledge of the Twitch platform, gaming industry, and live streaming technology in your application.
- Prepare for behavioral interviews: Practice Amazon's leadership principles. Structure answers using the STAR method for relevant experiences.
- Network effectively: Connect with current Amazon employees and Brand Partnership Studio members on LinkedIn for insights.
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