Visual Designer, AWS Marketing

Visual Designer, AWS Marketing at Amazon Web Services (AWS)

Studio X, part of the Content Studio within Amazon's Integrated Demand Center (IDC), is seeking a talented Visual Designer to join our creative team. In this role, you will create compelling visual content and help develop mechanisms that will drive engagement across digital channels while maintaining Amazon's high standards for design excellence.

Key Responsibilities

• Design Digital Assets Across Digital Channels: Create high-impact visuals for homepages, landing pages, email, and paid media that drive user engagement and directly influence customer progression across the sales funnel.
• Social Media Visual Content: Design platform-first creatives (Instagram posts, reels covers, stories, etc.) that resonate with our various audiences, spark interaction, and socialization of content.
• Support Campaign Execution: Assist in visualizing and executing campaign creative across platforms — helping bring storytelling, business goals, and brand intent to life.
• Maintain Brand Consistency: Ensure all visual content aligns with the brand’s tone, aesthetic, and guidelines — while also finding fresh ways to push creative boundaries across digital channels.
• Cross-functional Collaboration: Partner with program managers, marketers, and other Content Studio creatives (copywriters, video teams, UX designers) to translate creative briefs and tickets into solid, on-brand design solutions.
• Creative Adaptation & Scaling: Adapt foundational creative assets into multiple formats and dimensions, ensuring timely delivery and consistency across multi-channel touch-points.
• Agile Design Thinking: Work quickly, respond to fast-changing requirements, and help build processes to build efficiency across the team, including the use of Automation/GenAI and workflow management.

A Day in the Life

The Integrated Demand Center drives unified customer experiences that deliver measurable global outcomes. Our Marketing experience team establishes the foundation for digital experiences and content strategy by analyzing performance metrics, transforming customer insights into actionable solutions, and creating frameworks that enable AWS teams to deliver impactful content.

About The Team

Studio X creates data-driven customer experiences across AWS's digital platforms. Our collaborative team includes Visual/UI Designers, UX Designers, UX Researchers, and Writers. As AWS's center for design excellence, we maintain brand consistency and develop scalable design systems for digital marketing. The team’s talent spans North America from Seattle to New York to Mexico City, and partners closely with global teams.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences: Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Work/Life Balance: We value work-life harmony. Achieving success at work should never be at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture: Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empowers us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth: We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship, and other career-advancing resources here to help you develop into a better-rounded professional.

Basic Qualifications

• 5+ years of design experience
• Experience working with agile development teams (agile/scrum/kanban)
• Experience in Adobe Creative Suite applications, with high proficiency in Adobe Illustrator, Photoshop, InDesign, and Acrobat using macOS
• Proficiency in industry-standard design software (Figma, Adobe Creative Suite)
• Practical application of AI/GenAI tools for production

Preferred Qualifications

• Experience with e-commerce, search, social, and other major application types and their UX patterns
• Experience creating services and applications with multiple user touch points on different platforms and devices
• Experience working with global brands and enterprise-level marketing campaigns
• Proven experience with enterprise design systems and brand guidelines
• Experience creating templates and governance mechanisms using industry standard tools (Figma, Buzz, Photoshop, Canva, Adobe Express)
• Proficiency with animation and motion tools (After Effects, Adobe Animate, Lottie, Cavalry, Spline, Rive, C4D)

Key skills/competency

• Visual Design
• Digital Asset Creation
• Adobe Creative Suite
• Figma Proficiency
• Social Media Content
• Brand Consistency
• Cross-functional Collaboration
• Agile Methodologies
• AI/GenAI Tools
• UX/UI Principles