Senior Technical SEO Manager

About the Role

Amazon Web Services (AWS) is seeking an experienced, results-driven Senior Marketing Manager specializing in Search Engine Optimization. This role operates as a strategic technical leader, responsible for developing and implementing SEO strategies that drive improved experiences for all search users engaging with AWS.

Key Job Responsibilities

As a Senior Technical SEO Manager, you will focus on several critical areas to enhance AWS's online presence and user engagement.

Strategic SEO Capabilities

• Proactively identify opportunities and translate business strategy into tactical SEO requirements and implementation plans.
• Develop and execute comprehensive SEO strategies that align with AWS marketing business priorities and drive measurable customer acquisition.
• Identify areas where SEO best practices are not applied and drive necessary changes.
• Stay ahead of evolving algorithms and SEO best practices, contributing to GEO/AEO opportunities.

Technical Excellence

• Leverage deep expertise in technical SEO concepts including XML sitemaps, structured data, HTML, and other applicable terms.
• Use data and enterprise SEO tools (Google Search Console, seoClarity, ScreamingFrog, Botify, etc.) to provide insights and secure stakeholder buy-in.
• Audit or facilitate vendor audits for the AWS website and other properties.

Testing & Optimization Culture

• Build and champion a culture of testing by enabling teams to leverage testing tools owned by the search team.
• Drive data-driven decision making about on-site customer experience through test results and analysis.
• Measure and communicate the results of SEO initiatives to stakeholders at all levels.

Leadership & Communication

• Communicate effectively with peers and upward to senior leadership, demonstrating the ability to escalate appropriately.
• Serve as the primary SEO partner to web teams, front-end and back-end engineering, Information Architecture teams, search product managers, and content teams.
• Drive a culture of SEO best practices that permeates through the organization.
• Operate with autonomy while collaborating across technical and non-technical stakeholders.

Basic Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• 5+ years of recent professional SEO experience working on large, global sites (100,000+ monthly visits from organic search traffic).
• Demonstrated experience using enterprise SEO tools such as Google Search Console, Moz, seoClarity, ScreamingFrog, Botify, or similar platforms.
• Experience collaborating with technical and non-technical stakeholders to implement SEO strategies.
• Track record of taking SEO initiatives from concept to completion with measurable results.

Preferred Qualifications

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
• Experience with Salesforce and Tableau.
• Experience in B2B, digital advertising, and ad-tech products/services.
• 5+ years of recent professional SEO experience working on large, global sites (100,000+ monthly visits from organic search traffic).
• Experience collaborating with technical and non-technical stakeholders to implement SEO strategies.
• Track record of taking SEO initiatives from concept to completion with measurable results.
• Experience communicating results to senior leadership.

Key skills/competency

• SEO Strategy
• Technical SEO
• Algorithm Analysis
• Data Analysis
• Stakeholder Communication
• Web Analytics
• Structured Data
• HTML/XML Sitemaps
• Enterprise SEO Tools
• Content Optimization