Marketing Manager, Paid Search, AWS

Marketing Manager, Paid Search, AWS

The AWS Search team is seeking a Marketing Manager to support the in-house global paid search program.

The Marketing Manager, Paid Search, AWS is passionate about delivering results by applying Paid Search best practices to campaign execution, leverages data analysis to identify opportunities to improve campaign performance, simplifies existing processes, and innovates to drive long-term results. In this role, you will work closely with a group of search experts to drive the acquisition of new customers, promote the adoption of new services, generate leads, and create unique, customer-centric experiences through search.

Our ideal candidate has experience building, maintaining, and managing Paid Search campaigns, leveraging data and insights to improve performance metrics like conversion rate, quality score and impression share, running ad copy and landing page tests, and working in conjunction with other paid media channels to drive conversions.

AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

Key Responsibilities

• Contribute to the day-to-day management of Paid Search campaigns through tactical execution and account maintenance.
• Uphold a high bar for account health and executional excellence by maintaining existing operational mechanisms and identifying opportunities to build new ones.
• Work within a group of search experts to drive acquisition, adoption, lead generation, and create unique customer experiences.
• Contribute to campaign-level testing strategies for ad copy and landing page experiences that improve the customer experience.
• Seek to answer business questions and inform decisions by diving deep into data to surface insights and make recommendations to optimize and improve performance.
• Analyze campaign performance metrics, identify trends, and provide data-driven insights and recommendations to stakeholders.
• Challenge the status quo and push for the best customer experience.
• Insist on the highest standards and prioritize long-term results over short-term gains.
• Have a backbone, question assumptions, and strive for continuous improvement in campaigns and customer experiences.

About The Team

AWS Search Marketing is focused on delivering a great search experience for AWS customers and prospective customers. We manage SEO, AEO (Answer Engine Optimization) and SEM across search engines like Google, Bing and others. The team sits within the Integrated Demand Center (IDC) and support its objective to build and deliver a unified customer experience that is consistent and fast globally.

Basic Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.

Preferred Qualifications

• Experience in multi-territory campaign management.
• Experience in digital marketing and content production timelines and process.
• Experience across affiliate marketing, PPC, SEM and social media advertising.
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels.

Compensation & Benefits

The base salary range for this position in New York, NY is $86,700.00 - $151,700.00 USD annually. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave.

Key skills/competency

• Paid Search
• SEM
• Data Analysis
• Campaign Management
• Google Ads
• Bing Ads
• Conversion Rate Optimization
• A/B Testing
• Cross-functional Collaboration
• Digital Marketing