Integrated Campaigns - Content Strategist, IDC CX Content Strategy
Amazon Web Services (AWS) · New York, United States
- On site
- Full-time
- $151,000 / year
- New York, United States
Job highlights
- Develop and execute AWS content strategies.
- Analyze audience and content for strategy.
- Manage content calendars and creation.
- Optimize content for SEO and distribution.
- Collaborate with cross-functional teams.
About the role
Integrated Campaigns - Content Strategist, IDC CX Content Strategy
As a Content Strategist at Amazon Web Services (AWS), you will play a pivotal role in shaping how we consistently tell our stories, and drive customer engagement with compelling content. Reporting to the Head of Content Strategy, you will develop and execute targeted, comprehensive content plans that deliver personalized experiences throughout the customer journey in AWS demand campaigns and events.
Key job responsibilities
- Develop and execute overarching content strategies aligned with AWS goals and target audiences
- Conduct thorough audience and content audits to inform strategy
- Create and manage content calendars and information architecture
- Oversee content creation across various formats (blogs, infographics, videos, etc.)
- Optimize content for SEO and multi-platform distribution
- Analyze performance metrics and recommend improvements
- Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc) to drive alignment across execution touchpoints.
- Ensure brand and messaging consistency across all content
- Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty
- Continuously test, measure, and refine content strategy performance to drive continuous improvement
Objectives
- Elevate AWS's content strategy to strengthen brand voice and audience engagement
- Ensure seamless execution of strategic direction and superior storytelling across all content pieces
- Drive measurable results in terms of influencing lead generation, solution adoption, and customer loyalty
- Establish AWS as a thought leader through compelling, high-quality content
A day in the life
- Own the end-to-end content creation process, from ideation to publication
- Guide content creators and designers in producing various content formats
- Identify trends, content gaps, and audience preferences
- Collaborate with data and analytics teams to develop and study KPIs
- Work with peer teams to ensure SEO optimization and user-friendly formats
- Stay updated on industry trends and algorithm changes affecting content marketing
- Manage relationships with internal and external subject matter experts and influencers
About The Team
The newly formed Content Strategy team is a globally distributed team that supports the development of global campaign and content strategy within the Integrated Demand Center.
Basic Qualifications
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience managing or working within cross-functional marketing and creative teams
Preferred Qualifications
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)
Key skills/competency
- Content Strategy
- Campaign Management
- SEO Optimization
- Audience Analysis
- Content Creation
- Performance Metrics
- Cross-functional Collaboration
- Brand Consistency
- Lead Generation
- Digital Marketing
Skills & topics
- Content Strategist
- Integrated Campaigns
- AWS
- Amazon Web Services
- Content Marketing
- Digital Marketing
- Campaign Management
- SEO
- Audience Analysis
- Marketing Strategy
- Content Creation
- Performance Metrics
- Cross-functional Teams
- Brand Management
- Lead Generation
How to get hired
- Tailor your resume: Highlight your 4+ years of marketing experience, data analysis skills, and cross-functional team collaboration.
- Showcase your data skills: Emphasize your proficiency with Excel or Tableau for data manipulation and analysis.
- Demonstrate campaign experience: Detail your experience in multi-territory campaign management and digital marketing.
- Prepare for interviews: Be ready to discuss your strategic marketing planning and tactical execution abilities.
- Understand AWS culture: Research Amazon's leadership principles and inclusive hiring practices.
Technical preparation
Master Excel/Tableau for data analysis.,Practice SEO optimization techniques.,Develop content strategy frameworks.,Study AWS product offerings.
Behavioral questions
Describe a challenging campaign you managed.,How do you handle conflicting priorities?,Tell me about a time you used data.,How do you ensure brand consistency?
Frequently asked questions
- What are the key responsibilities for an Integrated Campaigns Content Strategist at AWS?
- The Integrated Campaigns Content Strategist at AWS is responsible for developing and executing comprehensive content strategies, conducting audience and content audits, managing content calendars, overseeing content creation across various formats, optimizing content for SEO, analyzing performance metrics, and collaborating with cross-functional teams to ensure brand consistency and drive engagement, lead generation, and brand loyalty.
- What qualifications are essential for this Content Strategist role at Amazon Web Services?
- Essential qualifications include at least 4 years of professional marketing experience, proven ability to use data and metrics for improvements, and experience with Excel or Tableau. Experience managing or working within cross-functional marketing and creative teams is also crucial.
- What preferred qualifications will make a candidate stand out for the Content Strategist position at AWS?
- Preferred qualifications include experience in multi-territory campaign management, digital marketing, and content production processes. Candidates comfortable with both strategic planning and tactical execution, who have experience building and optimizing multiple simultaneous marketing campaigns, and who understand paid media and owned channels will be highly valued.
- How does AWS approach diversity and inclusion for this Content Strategist role?
- Amazon is an equal opportunity employer and does not discriminate. They are committed to an inclusive culture and provide workplace accommodations for individuals with disabilities during the application and hiring process. They also adhere to fair chance ordinances in Los Angeles and San Francisco.
- What is the salary range for the Integrated Campaigns Content Strategist position at AWS?
- The base salary range for this position varies by location. For example, in San Francisco, CA, it is $86,700 - $151,700 USD annually, while in Seattle, WA, it is $82,700 - $137,900 USD annually. Your final compensation will depend on factors like experience, qualifications, and location.
- How can I best prepare my resume for the Integrated Campaigns Content Strategist role at AWS?
- To prepare your resume for the Integrated Campaigns Content Strategist role at AWS, focus on highlighting your 4+ years of marketing experience, specifically mentioning any work with integrated campaigns. Emphasize your ability to use data and metrics to drive improvements, and list your proficiency with tools like Excel and Tableau. Also, clearly state your experience in managing or collaborating with cross-functional marketing and creative teams.
- What kind of content formats does an AWS Content Strategist oversee?
- An AWS Content Strategist oversees content creation across various formats, including blogs, infographics, videos, and potentially other digital assets, ensuring they are optimized for SEO and multi-platform distribution.
- How important is data analysis for this Content Strategist role at AWS?
- Data analysis is very important. The role requires experience using data and metrics to drive improvements, analyzing performance metrics, and collaborating with data and analytics teams to develop and study KPIs. This ensures that content strategies are effective and continuously refined.