Head of Global ISV Marketing, Global Partner Marketing
Amazon Web Services (AWS) · Seattle, WA
- On site
- Full-time
- $171,800 / year
- Seattle, WA
Job highlights
- Lead global ISV marketing strategy and execution.
- Develop and execute data-driven demand generation programs.
- Manage partner marketing initiatives and ABM strategies.
- Build and lead a high-performing marketing team.
- Collaborate with sales, marketing, and field teams.
About the role
Head of Global ISV Marketing
The Head of Global ISV Marketing at AWS leads the organization responsible for both direct and partner marketing strategy, planning and execution for independent software organisations (ISV) globally. This role develops and executes strategic, data-driven marketing programs to, with and through partners to drive demand and revenue, managing partner coverage, joint marketing plans, MDF planning and approval processes. The role is responsible for both partner-led and AWS-led demand generation programs via targeted motions, like ABM and scale mechanisms. The ideal candidate brings extensive experience building, leading and developing large, complex marketing teams that grow customer demand globally. The candidate will be able to demonstrate communication skills, analytical capabilities, deep understanding of the marketing mix, and proven ability to work cross-functionally with multiple stakeholders.
Key job responsibilities
- Develop, own and execute the Global ISV marketing plan including partner coverage, integration into AWS-led demand generation, MDF planning, and partner-led demand generation.
- Develop, own and execute the ABM plans to support partner growth strategies with customers.
- Hire and develop a team of partner marketing professionals and ABM specialists that plan and deliver partner demand generation programs including integrated campaigns, digital marketing and events.
- Partner closely with field marketing to ensure a unified marketing strategy across the Geo- specifically the development of account based marketing programs and scale strategies with partners.
- Work closely with the global partner and direct sales leaders to understand regional priorities and execute plans to drive opportunities and pipeline that can support them.
- Drive cross-functional collaboration with extended marketing teams (Digital Marketing, events, Field teams) to execute partner-led programs.
- Work with global and regional teams to share best practices and ensure alignment across different marketing efforts.
- Set goals, measure and report outcomes to the internal business and external partner stakeholders.
About The Team
Partner Marketing, is a highly motivated global team that sits at the heart of how AWS grows with and through its partner ecosystem. Its purpose is straight forward: Partner Marketing expands AWS reach across customer segments by building joint marketing strategies and plans with priority partners.
Basic Qualifications
- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
Preferred Qualifications
- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 171,800.00 - 232,400.00 USD annually
USA, OR, Portland - 156,100.00 - 211,200.00 USD annually
USA, TX, Austin - 156,100.00 - 211,200.00 USD annually
USA, WA, Seattle - 156,100.00 - 211,200.00 USD annually
Key skills/competency
- Global ISV Marketing
- Partner Marketing Strategy
- Demand Generation
- Account-Based Marketing (ABM)
- Marketing Program Execution
- Team Leadership
- Data Analysis & Metrics
- Cross-functional Collaboration
- Field Marketing Alignment
- Budget Management (MDF)
Skills & topics
- Head of Global ISV Marketing
- AWS Marketing
- Partner Marketing
- ISV Marketing
- Demand Generation
- Account-Based Marketing
- Marketing Leadership
- Global Marketing
- Cloud Marketing
- B2B Marketing
- Marketing Strategy
- Team Management
- Data-Driven Marketing
- Excel
- Tableau
- Cross-functional Collaboration
- Field Marketing
- MDF Management
- Digital Marketing
- Events Marketing
How to get hired
- Tailor your resume: Highlight your 10+ years of marketing experience, team management, and data-driven successes, specifically mentioning ISV or partner marketing.
- Showcase analytical skills: Emphasize your proficiency with data analysis tools like Excel or Tableau and your ability to use metrics to drive improvements.
- Demonstrate cross-functional leadership: Provide examples of how you've driven direction and alignment with diverse teams in previous roles.
- Research AWS culture: Understand Amazon's commitment to customer obsession and innovation, and how your leadership style aligns with their inclusive environment.
- Prepare for behavioral questions: Be ready to discuss your experience leading complex teams and executing global marketing strategies.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for the Head of Global ISV Marketing at AWS?
- The Head of Global ISV Marketing at AWS is responsible for developing and executing the global marketing strategy for independent software organizations (ISVs). This includes creating and implementing demand generation programs, managing partner coverage, leading joint marketing plans, overseeing MDF, and developing ABM strategies. The role also involves hiring and developing a team of marketing professionals and collaborating closely with sales and field marketing teams to ensure alignment and drive pipeline.
- What qualifications are essential for the Head of Global ISV Marketing role at AWS?
- Essential qualifications for this role include over 10 years of professional marketing experience, proven experience managing teams, a strong ability to use data and metrics for improvements, and proficiency with tools like Excel or Tableau. You also need experience in driving direction and alignment with cross-functional teams.
- What is the target base salary range for the Head of Global ISV Marketing at AWS in the US?
- The base salary range for this position in the US varies by location, with figures like $171,800 - $232,400 USD annually in New York, and $156,100 - $211,200 USD annually in Portland, Austin, and Seattle. Your final compensation will also include sign-on payments and RSUs.
- How does AWS ensure a fair application process for candidates with disabilities for the Head of Global ISV Marketing position?
- Amazon is committed to an inclusive culture and provides workplace accommodations for individuals with disabilities during the application, interview, and onboarding processes. You can find more information and request support by visiting https://amazon.jobs/content/en/how-we-hire/accommodations. If your country or region isn't listed, you should contact your Recruiting Partner.
- What does the 'Partner Marketing' team at AWS do?
- The Partner Marketing team at AWS is a global team focused on expanding AWS's reach by building joint marketing strategies and plans with priority partners. They are integral to how AWS grows with and through its partner ecosystem, driving demand and revenue by working with and through these partners.
- What preferred qualifications are beneficial for the Head of Global ISV Marketing role at AWS?
- Preferred qualifications include experience with traditional and emerging media channels such as TV, OOH, cinema, digital display, online video, and paid social. Additionally, experience leading marketing efforts across multiple locales is highly valued.