EMEA Sponsorship Lead, AWS Global Brand Partnerships
Amazon Web Services (AWS) · London, England, United Kingdom
- On site
- Full-time
- $150,000 / year
- London, England, United Kingdom
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Job highlights
- Lead EMEA sponsorship strategy for AWS events.
- Integrate partners for strong sponsor ROI.
- Manage agency and cross-functional teams.
- Develop and execute sales and marketing plans.
- Provide exceptional sponsor customer service.
About the role
EMEA Sponsorship Lead, AWS Global Brand Partnerships
Drive the Sponsorship strategy for integrating AWS partners and others into AWS events and other AWS marketing platforms across Europe, the Middle East, and Africa (EMEA) in ways that provide strong ROI for sponsors and enhance customer experience.
Key job responsibilities
- Own the EMEA Sponsorship strategy for integrating AWS partners into AWS events.
- Work with various groups within Marketing and Sales to inventory sponsorship opportunities and coordinate a strategy and portfolio of opportunities for sponsors.
- Develop sponsorship project plans and work with regional marketing leadership to design a sponsorship program that serves business outcomes.
- Manage 3rd party event agency, helping with sponsor deliverables and communication.
- Set and communicate sponsorship strategy to the EMEA marketing teams to ensure adherence to best practices and consistent partner experience.
- Build the sponsorship strategy and executional plan for individual events and programs including prospectus development, revenue model, and sales plan.
- Build and execute demand generation, communication and sales plans, own revenue target.
- Build and maintain sponsorship program tools and processes to enable streamlined billing, contracting, communications, etc.
- Design revenue model and own all financial reporting for program.
- Dive deep to understand the AWS partner ecosystem to develop relevant sponsorship opportunities to the AWS partner ecosystem in ways that are meaningful for customers and sponsors.
- Provide exceptional customer service to our sponsors.
About The Team
Part of AWS Marketing – the Global Sponsorship team creates strategic, ROI generating sponsorship opportunities for AWS Partners and customers. Our program is designed to support companies in growing their business with AWS and our customers. Sponsorship opportunities are offered globally across a variety of marketing programs. The Global Sponsorship program is designed to engage customers with quality sponsor developed content, education, and networking; deliver sponsors partner shared leads and ROI; optimize revenue cost recovery for AWS Marketing; and execute a sponsorship program that is aligned to the AWS Partner Organization business.
Basic Qualifications
- Experience building, executing and scaling cross-functional marketing programs.
- Experience developing and executing campaigns across a multitude of time zones and languages.
- Experience using data and metrics to measure impact and determine improvements.
- Experience in marketing or marketing research.
- Experience presenting metrics and progress to goal to senior leadership.
Preferred Qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners.
- Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint.
Key skills/competency
- Sponsorship Strategy
- EMEA Marketing
- Partner Marketing
- Event Marketing
- ROI Analysis
- Demand Generation
- Cross-functional Collaboration
- Program Management
- Financial Reporting
- Customer Relationship Management
Skills & topics
- Sponsorship Lead
- EMEA
- Brand Partnerships
- AWS Events
- Marketing Strategy
- Partner Marketing
- Event Management
- Demand Generation
- Revenue Generation
- Client Relations
- Marketing Programs
- Cross-functional Team Leadership
- Global Marketing
- Sales Planning
How to get hired
- Tailor your resume: Highlight experience with cross-functional marketing programs, global campaigns, and data-driven improvements.
- Showcase strategic thinking: Emphasize your ability to build and scale sponsorship strategies and manage agency partners.
- Quantify achievements: Use metrics to demonstrate ROI, revenue targets met, and successful campaign execution.
- Prepare for leadership: Be ready to discuss how you've driven alignment and presented progress to senior leadership.
- Understand AWS culture: Research AWS's commitment to customer obsession and innovation in your application.
Technical preparation
Master sponsorship ROI metrics and analysis.,Familiarize with EMEA market dynamics.,Understand AWS partner ecosystem and services.,Practice data-driven campaign strategy development.
Behavioral questions
Describe a complex cross-functional program you led.,How do you manage difficult sponsor relationships?,Share an example of a failed campaign and learnings.,How do you adapt strategy across different cultures?
Frequently asked questions
- What is the primary focus of the EMEA Sponsorship Lead role at AWS?
- The primary focus of the EMEA Sponsorship Lead role at AWS is to drive the sponsorship strategy for integrating AWS partners into AWS events and marketing platforms across the EMEA region, ensuring strong ROI for sponsors and an enhanced customer experience.
- What are the key responsibilities for an EMEA Sponsorship Lead at AWS?
- Key responsibilities include owning the EMEA sponsorship strategy, coordinating with Marketing and Sales, developing project plans, managing third-party agencies, building revenue models, executing demand generation plans, and providing excellent customer service to sponsors.
- What qualifications are essential for the EMEA Sponsorship Lead position at AWS?
- Essential qualifications include experience in building, executing, and scaling cross-functional marketing programs, campaign execution across multiple time zones and languages, using data and metrics, and presenting progress to senior leadership.
- What is the Global Sponsorship team at AWS responsible for?
- The Global Sponsorship team at AWS creates strategic, ROI-generating sponsorship opportunities for AWS Partners and customers globally, supporting business growth, engaging customers with quality content, and optimizing revenue for AWS Marketing.
- How does AWS approach diversity and inclusion in its hiring for the EMEA Sponsorship Lead role?
- AWS is an equal opportunity employer and values diversity. They make recruiting decisions based on experience and skills, and their inclusive culture empowers employees. They also provide accommodations for candidates with disabilities.
- What kind of experience is preferred for the EMEA Sponsorship Lead role at AWS?
- Preferred experience includes driving direction and alignment with large cross-functional teams and agency partners, as well as designing and executing joint marketing plans with strategic alliance partners with a global footprint.
- What does 'Dive deep' mean in the context of the EMEA Sponsorship Lead role at AWS?
- In this role, 'Dive deep' means thoroughly understanding the AWS partner ecosystem to develop sponsorship opportunities that are relevant, meaningful for customers, and beneficial for sponsors.
- How are sponsorship opportunities structured within AWS Marketing?