Manager, Social Media Engagement

Manager, Social Media Engagement

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Job Description

The Manager, Social Media Engagement leads Allstate’s social engagement strategy—building brand affinity through meaningful, real-time interactions and opportunities in social culture. This role owns end-to-end engagement operations, turning social conversations into brand opportunities and safeguarding Allstate through effective monitoring, response and escalation.

You’ll live in the conversation, build the systems behind it and lead our team to engage authentically with consumers.

Key Outcomes

• Build brand affinity and trust through proactive, culturally relevant engagement
• Modernize engagement through new technology
• Turn social listening into actionable insights that shape strategy and decision-making

Responsibilities

Social Engagement Strategy and Operations

• Lead always-on, proactive engagement that meets consumers in cultural and brand moments
• Oversee community management and escalation workflows for reputational risks, protecting the brand in real time
• Guide the team to deliver authentic, on-brand interactions via scalable frameworks
• Serve as day-to-day partner to the in-house editorial team and creative agency to bring engagement to life

Technology & Platform Leadership

• Act as subject matter expert for Sprinklr across listening, engagement and reporting
• Leverage new technology to improve speed, quality and scale
• Ensure data quality and governance standards

Social Listening and Insights

• Mine opportunities using tools including Sprinklr, Plot and Meltwater
• Identify trends, risks and engagement moments to inform action
• Deliver clear, concise reporting on themes, insights and business impact

People Leadership

• Lead, coach and develop a high-performing team
• Foster accountability, strong judgment and a culture of continuous improvement

Experience

What We’re Looking For

• 5+ years of experience in social media-focused roles, particularly those that involved building a strong social community
• Hands‑on experience with enterprise social platforms and listening tools; Sprinklr expertise required

Skills And Capabilities

• Strong understanding of social platforms, culture and reputation dynamics
• Ability to translate listening data into clear, actionable insights
• Strategic thinker with strong operational execution
• Clear, concise communicator and collaborative partner
• Curiosity and fluency in emerging social technologies

Skills

• Brand Communications
• Communication Management
• Communications Strategy
• Corporate Branding
• Decision Making
• Leadership
• Reporting and Analysis
• Social Engagement
• Social Media
• Social Technologies
• Sprinklr
• Strategic Communication Planning

Compensation

Compensation offered for this role is 98,100.00 - 167,850.00 annually and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation.

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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To view the “EEO Know Your Rights” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs.

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It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.

Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.

When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.

Key skills/competency

• Social Media Engagement
• Sprinklr
• Social Listening
• Community Management
• Brand Communications
• Strategic Planning
• Content Strategy
• Team Leadership
• Reputation Management
• Crisis Communication