Customer Value Management Manager

About Allot

For over 30 years, Allot has been securing digital communications at scale. Allot (NASDAQ: ALLT) is a network-native cybersecurity leader, protecting people and small businesses directly through the network. Trusted by leading telecom operators worldwide, our technology is built for the masses, delivering real-time, seamless security to millions of users, invisibly and at scale. We are here to safeguard the everyday digital life of consumers and SMBs worldwide.

Roles & Responsibilities of a Customer Value Management Manager

• Own commercial performance for assigned CSP accounts, from launch through growth.
• Drive penetration, net adds, and revenue through data-driven customer journeys.
• Identify growth opportunities across acquisition, activation, engagement, and retention.
• Translate usage and behavioral data into clear business insights and execution plans.
• Partner closely with telco marketing teams on Go-to-Market (GTM) strategy and campaigns.
• Work cross-functionally with Product, Sales, and Marketing to accelerate impact.

Requirements: Experience & Skills

• 5+ years in CVM, lifecycle marketing, product marketing, growth, or engagement roles within telecom, SaaS, or cybersecurity.
• Proven experience driving measurable commercial impact.
• Strong understanding of telco go-to-market structures, channels, and sales motions.
• Ability to translate data into insight, and insight into action plans that improve acquisition, retention, and monetization.
• High-proficiency in English; additional languages an advantage.

Attributes

• Creative problem-solver capable of bringing fresh approaches to cybersecurity communication.
• Strong communicator who can align diverse internal and external stakeholders.
• Self-starter, curious, and comfortable working in a fast-moving, cross-cultural environment.
• Analytical, structured thinker with a bias for execution.

What Success Looks Like for a Customer Value Management Manager

Within 6–12 months, a successful Customer Value Management Manager will:

• Deliver measurable growth in penetration and net-adds for their CSP accounts.
• Improve key customer-journey KPIs (activation, engagement, retention).
• Build trust with CSP commercial & marketing stakeholders.
• Contribute to the CyberMarketing team’s culture of insight-driven, high-impact execution.

Key skills/competency

• Customer Value Management (CVM)
• Lifecycle Marketing
• Commercial Performance
• Data Analysis
• Go-to-Market (GTM) Strategy
• Customer Acquisition & Retention
• Monetization Strategies
• Stakeholder Alignment
• Cybersecurity Communication
• Telecom Industry Knowledge