Demand Generation Marketing Manager
Alliant Insurance Services
Job Overview
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Job Description
Overview
At Alliant Insurance Services, health makes growth possible. We tackle health and welfare insurance challenges through unrivaled service and a unique approach. Join a dynamic, expanding company with significant prospects for individual and career growth.
Summary
The Demand Generation Marketing Manager develops and manages integrated demand generation strategies to drive qualified pipeline and revenue growth. This role collaborates with producers, sales leadership, subject-matter experts, and centralized marketing teams.
Essential Duties And Responsibilities
- Lead multi-channel demand generation strategies across digital, content, events, webinars, ABM, and sales enablement.
- Translate practice-level business objectives into measurable marketing programs to support pipeline and revenue goals.
- Partner closely with sales, producers, and practice leaders to support prospecting and account expansion.
- Collaborate with corporate brand, digital, communications, and marketing operations teams for campaign consistency.
- Define campaign KPIs, pipeline attribution and measure ROI with marketing operations.
- Optimize campaigns by analyzing performance data and improving conversion rates.
- Maintain data integrity and comply with company policies and legal standards.
Qualifications
Bachelor's degree in marketing or equivalent combined with over six years of experience in B2B demand generation, particularly in insurance, employee benefits, or professional services. Experience in matrixed marketing environments supporting Employee Benefits, HR, or healthcare sectors is required.
Skills
- Strong communication, interpersonal, public speaking, and leadership skills
- Strategic demand generation planning
- Sales alignment and stakeholder management
- Campaign management and optimization
- Marketing technology fluency
- Data-driven decision making
- Experience with platforms like Eloqua, HubSpot, Salesforce, Seismic, Outreach, and account-based marketing tools
Additional Information
Alliant Insurance Services offers a comprehensive benefits package alongside a competitive financial package. For immediate consideration, click on the “Apply Now” button. We are an equal opportunity employer and welcome applicants in need of reasonable accommodations.
Key skills/competency
- Demand Generation
- Integrated Marketing
- B2B Marketing
- Campaign Management
- Digital Marketing
- Data Analysis
- ABM
- Sales Alignment
- Marketing Automation
- CRM
How to Get Hired at Alliant Insurance Services
- Research Alliant Insurance Services: Understand their culture, mission, and values.
- Tailor your resume: Highlight demand generation and marketing successes.
- Showcase B2B experience: Emphasize work with insurance or professional services.
- Prepare examples: Demonstrate multi-channel campaign strategies and results.
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