Head of Sales
Allaway
Job Overview
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Job Description
About Allaway Group
Allaway Group is seeking a Head of Sales to lead commercial growth across Home, Professional Cleaning, and Industry sectors in Northern Europe and key international markets. Our high-quality products are designed and manufactured in our Finnish and Swedish facilities, with our main plant in Jyväskylä serving all markets and a dedicated Swedish site for Professional Cleaning and Industry applications.
Our business serves consumer, professional, and industrial clients, all focused on delivering clean air, safety, and reliability through durable, lifecycle-based solutions. Allaway's central vacuum systems are engineered for decades of reliable operation, providing customers with improved air quality, occupational safety, and operational resilience.
The Role: Head of Sales
As Head of Sales, you will be instrumental in building and leading a robust sales organization, developing a strong partner network, and refining a go-to-market model that embodies our long-term vision. Your role will focus on driving disciplined, value-based growth while upholding our commitment to lasting solutions. You will report directly to the Group CEO and be a valued member of the Group leadership team.
Key Responsibilities
- Lead the commercial strategy for the Home and PRO business units.
- Drive the go-to-market strategy for the PRO business in Northern Europe.
- Develop profitability and distribution models for the Home business.
- Lead the international sales team and oversee operational sales in Finland.
- Build and develop distribution, installer, and partner networks.
- Work closely with Product Management and Supply Chain.
- Build a high-performance sales culture and strengthen the commercial development of the brand.
What We Expect from You
- Experience in sales leadership within B2B and/or B2C environments.
- Background in industrial equipment or solution sales.
- Proven track record of driving growth and managing mature businesses.
- Strong expertise in pricing, margins, and CRM.
- Fluency in Finnish and English (Swedish is considered an advantage).
- A hands-on approach, customer-centric mindset, and coaching leadership style.
What Allaway Offers
- A genuine opportunity to impact the company’s growth and direction.
- An executive-level role in an international environment.
- The opportunity to shape the next phase of growth for an established sales team.
- A competitive total compensation package.
Are You Interested?
If you believe you are a strong fit for this position and are ready to take the next step in your sales career, we encourage you to submit your application. We will begin interviews already during the application period. For more information, you may contact our consultant Pia Kantola, pia@puistoconsulting.fi.
Key skills/competency
- Sales Leadership
- Commercial Strategy
- Go-to-Market
- Distribution Network
- Profitability Models
- B2B Sales
- B2C Sales
- CRM Expertise
- Pricing Strategy
- Team Building
How to Get Hired at Allaway
- Research Allaway's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Highlight sales leadership, B2B/B2C industrial equipment, and commercial growth achievements for Allaway.
- Showcase growth impact: Quantify your success in expanding markets, driving revenue, and managing P&L.
- Prepare for interviews: Demonstrate deep expertise in pricing strategies, margin management, CRM, and team development.
- Emphasize language skills: Highlight fluency in Finnish and English, with Swedish as a significant advantage.
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