Sr. Product Marketing Manager

About Alkami Technology

Alkami is the digital sales and service platform provider for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing—each solution can stand alone, but together they deliver more—to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action.

Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably’s Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). We’re building a culture where each Alkamist can perform to their highest potential, and we’re always on the lookout for the best and brightest minds. If you’re ready to experience the power of alchemy - transforming the ordinary into the extraordinary - come join one of the fastest growing SaaS companies in the U.S.

As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title.

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Job Summary

As a Senior Product Marketing Manager, you will lead complex product marketing initiatives that shape how Alkami’s platform, solutions, and partner products are positioned in the market. This role owns end-to-end go-to-market strategy for major products and strategic launches, translating deep market, customer, and product insight into differentiated positioning that drives growth. Operating with significant autonomy, you will partner closely with Product, Sales, Partner Relations, CXG, and executive stakeholders to influence product strategy, messaging frameworks, and commercialization plans. You will navigate ambiguous and evolving market conditions while ensuring alignment across teams to deliver cohesive product narratives and measurable business impact.

Essential Duties & Responsibilities

• Lead end-to-end go-to-market strategy for major product and partner launches and platform capabilities by defining launch frameworks, deliverables, and cross-functional execution plans.
• Develop and evolve product positioning and messaging frameworks that differentiate Alkami’s platform in competitive fintech markets by synthesizing customer insights, product and partner capabilities, and market trends.
• Drive strategic collaboration with Product Management to influence roadmap priorities by bringing structured customer, competitive, and market intelligence into product planning discussions.
• Conduct deep competitive and market analysis to identify emerging threats, opportunities, and whitespace that inform positioning and commercialization strategies.
• Define and operationalize messaging architecture that aligns product, platform, and partner narratives across marketing, sales, and customer lifecycle communications.
• Lead development of strategic sales enablement programs by creating narratives, demo frameworks, and competitive guidance that strengthen sales effectiveness.
• Partner with Demand Generation, Partner Marketing and Content Marketing to design campaigns that connect product value to measurable pipeline and adoption outcomes.
• Guide internal teams on product storytelling and differentiation by establishing messaging standards and frameworks used across marketing and revenue teams.
• Support and shape ecosystem and partner go-to-market initiatives by aligning positioning, messaging, and materials for integrated or reseller-led solutions.
• Analyze product performance, win/loss insights, and market feedback to refine messaging and inform future go-to-market strategies.
• Influence cross-functional alignment across Product, Marketing, Sales, and Customer Success teams to ensure consistent product narratives throughout the customer journey.
• Lead internal launch readiness initiatives by coordinating communication plans, training programs, and enablement resources across business functions.
• Drive continuous improvement of product marketing processes and frameworks to increase launch effectiveness and organizational scalability.
• Advise leadership and cross-functional stakeholders on product positioning decisions by presenting data-driven insights and strategic recommendations.
• Manage complex product marketing initiatives with multiple stakeholders by establishing priorities, milestones, and accountability across teams.
• Integrate AI into product marketing workflows to improve decision-making, speed to market, and consistency across teams.

Recommended Experience & Education

• 6–10 years of experience in product marketing, product strategy, product management, or related SaaS go-to-market roles with increasing ownership of product positioning and launch strategy for complex technology platforms.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Required Knowledge, Skills, & Qualifications

• Advanced product positioning and messaging strategy for SaaS platforms
• End-to-end go-to-market planning and cross-functional launch leadership
• Deep market research, customer insight generation, and competitive intelligence
• Ability to translate complex technical capabilities into strategic market narratives
• Strong cross-functional leadership with Product, Sales, Marketing, and Partner teams
• Data-driven decision making using product adoption, pipeline, and market signals
• Sales enablement strategy including competitive positioning and value storytelling
• Project leadership skills managing complex initiatives across multiple stakeholders

Preferred Qualifications

• Experience in fintech, digital banking, or financial technology markets
• Experience influencing product roadmap decisions through market insights
• Background supporting platform ecosystems, partnerships, or integrations
• Experience working in high-growth SaaS or scaling technology companies
• MBA or advanced degree in a related discipline
• Experience building repeatable product marketing frameworks or launch processes

Cool Things to Know

Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits, including a remote-first environment, unlimited paid time off, 401(k) with employer match, and more.

Key Skills/Competency

Product Marketing, Go-to-Market Strategy, SaaS Platforms, Market Research, Customer Insights, Competitive Intelligence, Sales Enablement, Product Positioning, Messaging Strategy, Fintech.