Lifecycle Marketing Manager

About Alinea

Alinea Invest, an AI-powered wealth management app for the next generation, raised $15.5M+ to date and recently closed a Series A led by Play Ventures, with investors including Y Combinator, Harvard, Arash Ferdowsi (Dropbox cofounder), and ex-Robinhood employees. Alinea’s mission is to redefine wealth management for the next generation with AI-powered personalization tailored to every stage of your journey.

About the job

We're building the next gen investing app and we need a sharp, hands-on Lifecycle Marketer to help us grow. We're looking for a Lifecycle Marketing Manager to own the full customer journey — from activation to retention to re-engagement. We want someone who is data-obsessed, creative, and excited to build. This role will own our lifecycle function end-to-end across email, push, in-app, and SMS, partnering closely with the founders and growth team as we scale.

What You'll Do

• Partner closely with the founders, growth and data team to own Alinea's lifecycle marketing function end-to-end
• Lead the strategy and execution of multi-channel campaigns across email, push notifications, in-app messaging, and SMS
• Own onboarding flows, retention programs, and re-engagement sequences — building them from scratch and optimizing continuously
• Design segmentation and personalization logic to deliver the right message to the right user at the right moment
• Run A/B testing programs across copy, creative, timing, and frequency — and share learnings across the team
• Translate campaign data into clear, actionable insights for non-marketing teammates and leadership
• Build and maintain a clean, well-segmented contact database inside our marketing automation platform
• Partner with product and data teams to align lifecycle programs with the product roadmap and user behavior signals
• Own key lifecycle metrics: activation rate, engagement, churn, LTV, and revenue from CRM channels
• Proactively identify gaps in the customer journey and build programs to close them

What We're Looking For

• 3+ years of experience in lifecycle, CRM, retention, & email marketing
• Prior experience in a high-growth startup environment (bonus if fintech, SaaS, or consumer app)
• Hands-on experience with a marketing automation platform (Customer.io)
• Strong foundation in segmentation, behavioral triggers, and personalization logic
• Comfortable writing compelling copy and briefing designers on creative
• Clear communication skills — you can translate campaign results into insights for the whole team
• A proactive, ownership-driven mindset: you spot gaps in the funnel and build programs to fix them
• Comfort operating in ambiguity and building processes from scratch
• Familiarity with HTML/CSS for email templates
• Exposure to mobile push and SMS compliance (TCPA, GDPR)

Perks

• Be a leader at one of the fastest growing fintechs
• Work directly with the founders and leadership team
• High ownership and visibility across the business
• Great healthcare coverage (medical, dental, vision)
• 401(k) plan
• Competitive compensation, equity upside, and growth opportunities