Customer Marketing Manager, IL
AlgoSec · Petah Tikva, Center District, Israel
- On site
- Full-time
- $100,000 / year
- Petah Tikva, Center District, Israel
Job highlights
- Lead customer marketing campaigns and strategy execution.
- Drive pipeline and growth with existing/new customers.
- Build customer advocacy and publish case studies.
- Analyze campaign ROI for program optimization.
- Collaborate with marketing for sales pipeline health.
About the role
About AlgoSec
At AlgoSec, What you do matters! Over 2,200 of the world’s leading organizations trust AlgoSec to help secure their most critical workloads across public cloud, private cloud, containers, and on-premises networks. Join our global team, securing application connectivity, anywhere.
About the Role
We are hiring a Customer Marketing Manager to join our global marketing team and lead customer-focused campaigns and strategy execution for an industry leading, high-growth, pre-IPO company. Reporting directly to the Director of Product Marketing, you will be responsible for building, executing, and analyzing enterprise customer marketing campaigns across multiple channels that drive pipeline and growth with all our customers/ existing prospect pipeline and across all geographies.
Responsibilities
- Build a customer advocacy program and execute on it to collect and publish customer reviews and case studies.
- Achieve high-level knowledge of the company solution suite and deep understanding of our positioning statements, buyer personas and business needs.
- Develop and drive strategic and prescriptive demand generation strategy for moving forward early stage pipeline by segment and persona to existing install base and new.
- Analyze campaign ROI and effectiveness to optimize future programs based on learnings.
- Work closely with the Marketing teams to provide reporting and actively monitor and analyze the health of marketing contribution to the sales expansion pipeline.
Requirements
- 2+ years of customer marketing experience.
- Exceptional ability to write and produce engaging content, able to write quickly and concisely for technical audiences.
- Excellent project management skills with ability to multi-task, set measurable objectives, hit deadlines and be highly accountable for results.
- Strong interpersonal skills, a high degree of initiative and ability to work in a collaborative environment.
- Innovative thinker with a passion for generating new ideas, nurturing a culture of creativity, and continuing to raise the bar on business performance.
- Excellent written and verbal communication skills in English.
- Experience with Salesforce and key marketing stack solutions.
- Background in the cybersecurity industry - a big plus.
Key skills/competency
- Customer Marketing
- Campaign Management
- Content Creation
- Project Management
- Demand Generation
- Salesforce
- Marketing Analytics
- Customer Advocacy
- Cybersecurity
- Product Marketing
Skills & topics
- Customer Marketing Manager
- Customer Marketing
- Marketing Campaigns
- Demand Generation
- Customer Advocacy
- Content Creation
- Product Marketing
- Salesforce
- Cybersecurity
- Marketing Analytics
How to get hired
- Tailor your resume: Highlight customer marketing achievements and content creation skills.
- Showcase campaign success: Quantify your impact on pipeline and growth.
- Demonstrate technical aptitude: Mention experience with Salesforce and marketing tools.
- Express industry passion: Emphasize any cybersecurity background and innovative ideas.
- Prepare for collaboration: Be ready to discuss teamwork and interpersonal skills.
Technical preparation
Master Salesforce and marketing automation tools.,Develop data analysis skills for campaign ROI.,Practice writing concise technical content.,Understand cybersecurity industry basics.
Behavioral questions
Describe a successful customer advocacy program.,How do you drive demand generation?,Give an example of innovative marketing.,How do you collaborate in a team?
Frequently asked questions
- What are the key responsibilities of a Customer Marketing Manager at AlgoSec?
- The Customer Marketing Manager at AlgoSec is responsible for building and executing customer-focused campaigns, developing demand generation strategies, fostering customer advocacy through reviews and case studies, and analyzing campaign ROI to drive pipeline and growth. This role requires close collaboration with marketing and sales teams.
- What experience is required for the Customer Marketing Manager role at AlgoSec?
- AlgoSec requires at least 2 years of customer marketing experience. Key skills include exceptional content writing for technical audiences, strong project management, excellent interpersonal and communication skills, and familiarity with Salesforce and marketing stack solutions. A background in cybersecurity is a plus.
- How does AlgoSec foster a culture of innovation in its marketing team?
- AlgoSec encourages an innovative culture by seeking individuals with a passion for generating new ideas, nurturing creativity, and continuously striving to improve business performance. The Customer Marketing Manager role is expected to contribute fresh perspectives and innovative approaches to campaigns.
- What is the reporting structure for the Customer Marketing Manager at AlgoSec?
- The Customer Marketing Manager reports directly to the Director of Product Marketing. This structure ensures alignment with product strategy and provides clear leadership for campaign execution and analysis.
- What kind of content creation skills are expected for this role at AlgoSec?
- The role demands an exceptional ability to write and produce engaging content, with a focus on speed and conciseness, particularly for technical audiences. This includes creating compelling case studies and customer reviews.
- Is experience with specific marketing tools necessary for the Customer Marketing Manager position?
- Yes, experience with Salesforce and key marketing stack solutions is a requirement for the Customer Marketing Manager role at AlgoSec. Proficiency in these tools is crucial for campaign execution and data analysis.
- Does AlgoSec offer opportunities for professional growth in the marketing department?
- As a high-growth, pre-IPO company, AlgoSec offers significant opportunities for professional growth. The Customer Marketing Manager role is central to driving business expansion, allowing for impactful contributions and career advancement within the marketing team.