Organic Social Media Manager
Alan · Lyon, Auvergne-Rhône-Alpes, France
- On site
- Full-time
- $85,000 / year
- Lyon, Auvergne-Rhône-Alpes, France
Job highlights
- Build and execute global organic social media strategy.
- Develop AI-powered content production systems.
- Grow and animate online communities internationally.
- Define Alan's unique social media voice.
- Execute social media strategy specifically for France.
About the role
About Alan
Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.
Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities. We partner with tens of thousands of companies across France, Spain, Belgium, and Canada, serving over a million members.
How we work: our Leadership Principles
- Mission is the Boss — We think long-term and are methodical optimists who take risks, seeking our mission's success above all else.
- Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results.
- Radical Transparency — All information is accessible and written-first, so everyone can make the best decisions asynchronously.
- Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership.
Your mission
Main mission
Build And Execute On Alan's Social Media Organic Strategy Internationally In Order To Turn Alan Into The Undisputed Health Reference On Socials
- Define Alan's unique voice on social media
- Drive the online conversation about health
- Build our AI-powered production system for scalable content production, and grow engaged communities across platforms
- Execute the social media strategy in France
Detailed missions
1. Build the organic social media strategy
Global role:
- Define Alan's social voice, creative direction, and platform-specific frameworks (LinkedIn, Instagram, TikTok, YouTube), including which personas to target on each channel
- Drive coordination with Brand, Product Marketing, and Growth to ensure social is embedded in every major moment (product launches, campaigns, events)
- Bridge organic and paid efforts on Meta and YouTube, ensuring both work in concert to maximize reach, consistency, and performance
- Align with each country team on editorial pillars (key themes and topics reflecting Alan's positioning) and platform priorities (which channels to activate and at what intensity per market)
- Set the measurement framework: follower composition, UTM tracking, brand awareness surveys, and social listening, with regular performance reviews shared cross-functionally
France execution:
- Own and execute the France organic social strategy end-to-end, across the full content mix: educational content, product storytelling, employer brand, community engagement, and campaign amplification
- Ensure France content is consistent with global frameworks while reflecting local market nuances
2. Build and operate an AI-powered content production and distribution engine
- Design and implement an agentic content workflow using AI tools (LLMs, image generation, video automation) to dramatically increase production velocity without proportional headcount growth
- Create a scalable system where subject-matter experts across the company (product, medical, growth, country teams) feed raw inputs (data, stories, product updates) that get transformed into publish-ready content at scale
- Define and operate the distribution logic: publishing cadence, platform-specific formatting, timing, and scheduling across all active channels
3. Grow and animate Alan's communities
- Reactivate Instagram, TikTok and Youtube with a social-first content approach
- Run proactive community engagement
Key outcomes by 1 year
- A clear, living organic social media strategy is in place and understood across Alan — platforms are prioritized, editorial pillars are defined, and Brand, Product Marketing, Growth, and country teams are aligned on what Alan stands for on social and how to contribute to it
- An AI-powered content production system is operational: agentic workflows handle scheduling, drafting, and basic repurposing, freeing up human time for creative strategy and high-value content
- Platform activation and posting cadence have been defined and implemented based on audience data and strategic priorities
- A measurement framework is live: we know who follows us, whether content drives traffic, and whether brand awareness among target audiences is moving
- Social has demonstrably amplified at least 2 major brand campaigns: the person has owned the organic social amplification strategy end-to-end for at least two significant brand moments, with measurable contribution to reach and engagement vs. previous benchmarks
Requirements for the role
Hard skills
Social strategy & editorial thinking
- Able to build a platform-specific organic social media strategy from scratch: define objectives, prioritize platforms, set an editorial calendar, and adapt the approach based on data
- Strong editorial judgment: knows what Alan should say, how, and where, and can make fast, autonomous decisions decisively
Content production
- Can produce social-first content autonomously across formats (short video, carousel, static, copy-led posts), both hands-on and through AI-assisted workflows
- Experienced with AI tools for content creation and able to design agentic pipelines
- Has an eye for what works natively on each platform, not someone who repurposes the same content everywhere
Data & analytics
- Able to read social analytics and turn them into actionable editorial decisions
- Experienced building simple and rigorous reporting frameworks
Soft skills / Behavioural traits
- Ownership mindset: takes full responsibility for the social presence
- Systems thinker: thinks in workflows and leverage points, not just individual posts
- Scrappy and resourceful: comfortable with frugality — finds creative solutions with limited budget, doesn't need a big production team to produce great content
- Curious and fast-learning: obsessed with what's new on social, on AI tools, on platform algorithm changes — and translates that curiosity into experiments
- Collaborative: builds strong working relationships across teams, communicates clearly, and makes it easy for others to contribute to social
- Strategic and business-aware: understands that social is a business tool, so is able to balance reach and engagement with brand coherence, audience quality, and broader company objectives
- Comfortable with ambiguity: the social strategy is not fully defined yet. This person needs to be energized by building on a blank page, not paralyzed by it
Languages
- French: native level, perfect written syntax — the majority of content will be in French
- English: fluent (working language at Alan, used daily)
- Spanish or Dutch: a plus given Alan's presence in Spain and Belgium
Perks & Benefits
At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.
- Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
- Flexible office with hybrid setup. Amazing office space at our Paris HQ or sponsored co-working hubs in Bordeaux, Marseille, Lyon, Annecy, Nantes or Biarritz.
- All the tools you need. Top of the range equipment: Macbook Air, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
- Flexible vacation policy and flexible working hours. Organize your time as you wish.
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
- Transport. Generous transit benefit
- Learning & Training opportunities. A highly flexible training policy free books and budget to attend and speak at conferences if the opportunity arises.
- Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. Learn more about our coaching culture.
- Parental leave. Extended parental leave for all new parents, for permanent contracts only.
Important note: we hire people, not roles.
If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply, as it can only bring learnings or success.
If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% requirements?
Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application!
Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.
Key skills/competency
- Organic Social Media Strategy
- Content Production (AI-assisted)
- Community Management
- Social Media Analytics
- Brand Voice Development
- Cross-functional Collaboration
- AI Tools for Content Creation
- Platform-Specific Content Strategy
- International Social Media Marketing
- Content Distribution Logic
Skills & topics
- Social Media Manager
- Organic Social Media
- Content Strategy
- AI Content
- Community Management
- Social Media Marketing
- Digital Marketing
- Brand Management
- Social Media Analytics
- Content Creation
- TikTok
- YouTube
- France
- English
- Spanish
- Dutch
How to get hired
- Tailor your resume: Highlight social media strategy, AI content tools, and international market experience.
- Showcase your portfolio: Include examples of successful social campaigns and AI-driven content creation.
- Demonstrate language skills: Emphasize native French and fluent English proficiency.
- Highlight strategic thinking: Explain how you'd build and scale social media efforts.
- Understand Alan's mission: Align your application with their vision for healthcare.
Technical preparation
Master social media analytics platforms.,Practice AI tools for content generation.,Develop strategic social media plans.,Understand platform-specific content nuances.
Behavioral questions
Describe a time you built social strategy from scratch.,How do you handle ambiguity in a role?,Share an example of scrappy resourcefulness.,How do you drive cross-functional collaboration?
Frequently asked questions
- What is Alan looking for in an Organic Social Media Manager?
- Alan seeks an Organic Social Media Manager to build and execute their international social media strategy. This includes defining the brand's voice, leveraging AI for content production, growing communities, and driving engagement. Strong candidates will have experience in social strategy, AI content tools, analytics, and possess native French and fluent English language skills.
- How does Alan use AI in its social media strategy?
- Alan plans to build an AI-powered content production and distribution engine. This involves using AI tools like LLMs and image generation to increase content velocity and create a scalable system where subject matter experts' inputs are transformed into publishable content. The manager will design and implement these agentic workflows.
- What are the key responsibilities for the Organic Social Media Manager role at Alan?
- Key responsibilities include developing a global organic social media strategy, defining platform-specific approaches, managing content production using AI, growing and engaging online communities, and executing the strategy specifically within France. The role also involves setting up measurement frameworks and coordinating with brand, product marketing, and growth teams.
- What kind of content is Alan looking to produce on social media?
- Alan aims to create a diverse content mix, including educational content, product storytelling, employer brand content, community engagement initiatives, and campaign amplification. The goal is to establish Alan as the undisputed health reference on social media, driving conversations about health.
- What are the language requirements for the Organic Social Media Manager at Alan?
- Native-level French is a requirement, as the majority of content will be in French. Fluent English is also necessary as it's the working language at Alan. Proficiency in Spanish or Dutch is considered a plus due to Alan's presence in those regions.
- What makes Alan a unique company to work for?
- Alan is building a vertically integrated health partner, aiming to revolutionize healthcare by making prevention the norm. They emphasize strong leadership principles like mission-driven work, distributed ownership, radical transparency, and continuous growth. Perks include generous equity, hybrid work setup, comprehensive health insurance, and personal growth through coaching.