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Senior Growth Marketing Manager Builders

Airtable

San Francisco, California, United StatesOn Site

Original Job Summary

About Airtable

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. Over 500,000 organizations, including 80% of the Fortune 100, rely on Airtable.

Role Overview

The Senior Growth Marketing Manager Builders will drive activation and adoption of Airtable by owning the post-signup journey for builders, turning initial curiosity into lasting engagement and generating sales-ready opportunities.

What you'll do

  • Own the Builder Journey by designing engaging webinars and scalable campaigns.
  • Partner with Lifecycle and Marketing Operations teams for evergreen and triggered campaigns.
  • Innovate with marketing tools and automation to deepen builder engagement.
  • Design and test data-driven A/B experiments to boost activation and conversion.
  • Collaborate with cross-functional teams including Product, Data, and Community.
  • Track performance, uncover insights, and double down on growth-driving strategies.

Who you are

  • 6–8+ years in lifecycle, growth, or demand generation marketing.
  • Skilled at activation and adoption marketing in a SaaS/PLG environment.
  • Experienced in running growth experiments and analyzing funnel metrics.
  • An analytical storyteller with strong content and campaign creation skills.
  • Highly collaborative and able to manage multiple programs simultaneously.

Key skills/competency

  • Growth Marketing
  • Lifecycle
  • Activation
  • Adoption
  • Experimentation
  • Data Analytics
  • AI Use Cases
  • Campaign Management
  • SaaS
  • Cross-functional Collaboration

How to Get Hired at Airtable

🎯 Tips for Getting Hired

  • Customize your resume: Highlight growth and SaaS experience clearly.
  • Showcase A/B testing skills: Emphasize data-driven marketing experiments.
  • Research Airtable: Understand their no-code platform and innovations.
  • Prepare case studies: Detail successful lifecycle or activation campaigns.

📝 Interview Preparation Advice

Technical Preparation

Review data analytics tools and A/B testing methods.
Study marketing automation and CRM platforms.
Understand AI integration in product marketing.
Refresh skills in campaign performance tracking.

Behavioral Questions

Describe a challenging campaign scenario handled.
How do you manage cross-functional team collaborations?
Explain your approach to feedback and iterative improvement.
Discuss handling multiple concurrent projects.