Senior Growth Marketing Manager
Airbnb · United States
- On site
- United States
About the role
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join
The Engagement Growth Marketing team at Airbnb is at the intersection of marketing, engineering, and data science. Our work is imperative to driving the top line of the entire company. You will be a thought partner and trusted stakeholder to functional leads and business partners across Product, Data Science, Business Ops, Host Community, Marketing, Brand, and Creative teams to set and exceed aggressive growth targets.
The Difference You Will Make
As the Senior Growth Marketing Manager (Host), you will play a critical role in managing Airbnb's relationship with our Host community. Your responsibilities include driving the strategy, development, enhancement, and execution of lifecycle marketing programs and campaigns across email, push, onsite, and in-app notifications. Success in this role means driving activation, engagement, retention, and reactivation of our Hosts while taking end-to-end responsibility from crafting strategy to evaluating performance against KPIs.
A Typical Day
- Identify, build, and implement Host lifecycle strategies and campaigns across multiple channels that nurture Hosts and drive incremental value to their experience.
- Drive a testing and learning agenda by conducting extensive experimentation and in-depth user data analysis to scale successful strategies through automation.
- Translate business goals into accurate delivery requirements, including specifying required data, segmentation logic, and dynamic content requirements.
- Own comprehensive reporting of all relevant KPIs, building dashboards to track performance and articulating results effectively to stakeholders and the wider business.
- Partner with cross-functional teams, including Product, Engineering, Data Science, and Creative, to build roadmaps, own campaign development workflows, and evangelize the Host Engagement function.
Your Expertise
- 8+ years of CRM experience in a consumer-facing, fast-paced company with a proven track record of managing large-scale B2C automated lifecycle programs.
- Deep understanding of CRM strategy, marketing technology architecture, and relational databases, with experience working directly with Production and Engineering teams.
- Exceptional project management skills with the ability to navigate an evolving team structure and collaborate across teams from Engineering to Design.
- Proven quantitative and analytical skills, including high proficiency in Excel and reporting tools like Tableau, with intermediate SQL skills preferred.
- Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to senior leadership.
- Passion for CRM and user engagement, demonstrating a strong sense of ownership, an eye for user flow, and methodical problem-solving skills.
- Bachelor's degree or equivalent combination of education and progressive experience.
Your Location
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you're applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
How We'll Take Care of You:
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.