Senior Key Account & Expansion Manager, Grocery Retail

About air up®

At air up, we don’t just make bottles. We unbore water with flavor by scent. It makes no sense until you try it, and once you do, there’s no going back. Behind it all are teams pushing boundaries every day. Product bends taste and design in new directions. Marketing turns ideas into moments people talk about. Operations makes sure those moments reach hands everywhere.

Working here feels like stepping on stage: professionalism meets passion, curiosity meets courage. You’ll experiment, fail fast, learn faster, and actually see your ideas come to life. It's refreshingly low politics and low ego. Just smart, driven people who lift each other up and make things happen. And whatever happens, it sure won't be boring. Welcome to air up.

The Opportunity

Our offline retail channel is one of our key growth drivers, and we are accelerating. To strengthen our existing partnerships and further expand our footprint across France and BeNeLux, we are looking for a Senior Key Account & Expansion Manager, Grocery Retail who is ready to take ownership, drive impact, and shape our next phase of growth.

As part of our sales team, you will play a pivotal role in expanding our presence with our existing partners while unlocking new business opportunities. You will strategically develop and manage key accounts, strengthen sustainable long-term partnerships, and drive the acquisition of new partners. We are looking for someone with a growth mindset who thrives in an international environment and enjoys working alongside driven colleagues.

This role is located in Germany

Your Responsibilities

• New business development: You will drive acquisition, and successfully onboard new strategic partners in line with our growth strategy across France and BeNeLux.
• Account Ownership: You will take full commercial ownership of selected French and/or BeNeLux accounts, ensuring the achievement of sales and margin targets.
• Customer Strategy: You will develop and execute tailored, holistic joint business plans fully aligned with our overall company objectives and growth ambitions.
• Account Management: You will build and nurture long-term partnerships with our key partners, driving high customer satisfaction and sustainable growth.
• Market Insight: You will analyze market, sales, and customer data to identify opportunities, define clear action plans, and accelerate performance.
• Cross-functional Collaboration: You will partner closely with internal teams (Sales Coordinator, Trade Marketing, Supply Chain, Logistics) to deliver seamless execution.
• Teamwork: You will work alongside a high-performing team, share best practices, and strive for collective success.

Who You Are

• You bring proven experience in Key Account Management within the FMCG/CPG industry, ideally with full ownership of national grocery retail accounts.
• You feel confident leading annual negotiations and pricing discussions and know the basic structures, and dynamics of the French or BeNeLux grocery retail landscape.
• You combine strong negotiation and communication skills with a clear commercial mindset and a consistent track record of delivering against sales and margin targets.
• You act hands-on and as a team player, proactively driving initiatives across functions.
• You are fluent in English and French (written and spoken); additional European languages are a plus.
• You have a valid driver’s license (B) and are willing to travel regularly.

Benefits

The benefits listed below are intended for full-time employees. For other employment types, including working students and minijobbers, benefits may differ based on the terms of their contract and applicable regulations.

• 30 days of vacation
• discount on our products
• employer-funded pension & location related insurances (may vary per country)
• purpose built office in MUC
• personal development
• regular team events
• start-up spirit
• workation options (availability may differ by role)

air up® Culture

air up® have developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds. air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.

Key skills/competency

• Key Account Management
• FMCG/CPG Industry
• Grocery Retail
• New Business Development
• Sales Strategy
• Negotiation Skills
• Market Analysis
• Cross-functional Collaboration
• Commercial Mindset
• French Language Proficiency