Brand Awareness and Sales Marketing Manager - C...

@ Air Canada

About the Role

The Brand Awareness and Sales Marketing Manager - Cargo at Air Canada is a temporary role responsible for executing marketing strategies that enhance brand presence, generate leads, and empower the sales team with necessary resources. This position involves collaborating cross-functionally to implement marketing initiatives that build brand recognition and support sales objectives.

Responsibilities

• Develop and execute annual marketing campaigns to increase brand visibility.
• Collaborate with the sales team to create collateral, presentations, and content.
• Translate business needs into clear marketing briefs.
• Manage projects ensuring on-brief, on-time, and on-budget delivery.
• Support paid media planning, buying, and execution.
• Oversee merchandise development and award submission coordination.
• Provide regular reporting on campaign performance with actionable insights.
• Maintain brand consistency across all materials.
• Work with trade show/event teams to support Air Canada Cargo events.
• Monitor competitive landscape and market trends.

Qualifications

• University degree in Marketing, Communications or equivalent field.
• Minimum 3 years of marketing experience, preferably in B2B cargo or logistics.
• Strong project management and analytical skills.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office and working knowledge of Adobe Creative Cloud is an asset.
• Bilingual candidates are preferred.

Additional Information

Candidates must be eligible to work in the country and meet all language and diversity requirements. Only selected candidates will be contacted.

Key skills/competency

• Brand Awareness
• Sales Support
• Marketing Strategies
• Project Management
• Collaboration
• B2B Marketing
• Adobe Creative Cloud
• Analytical Skills
• Communication
• Campaign Reporting