Social Media Manager

About Air Apps

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.

Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.

Join us on this journey to redefine resource management—and change lives along the way.

The Role

As a Social Media Manager at Air Apps, you will be responsible for developing and executing innovative social media strategies to increase brand awareness, engage our target audiences, and drive measurable growth in followers, engagement, and conversions. Collaborating with cross-functional teams—including Marketing, Content, and Product—you will ensure that social media efforts align with broader brand and business objectives.

This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms including Facebook, Instagram, Twitter/X, LinkedIn, and TikTok.
• Create, curate, and schedule engaging content, including text, images, and short-form videos, that aligns with our brand voice and objectives.
• Monitor and respond to comments, messages, and mentions to foster a positive online community and address user feedback.
• Track and analyze key performance metrics (e.g., reach, engagement, conversions) to assess campaign effectiveness and refine strategies.
• Stay informed about social media trends, platform updates, and best practices to ensure our campaigns remain innovative and effective.
• Collaborate with designers, content creators, and other team members to ensure cohesive and high-quality social media content.
• Develop and manage social media advertising campaigns to maximize engagement and conversion rates.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Around 4+ years of experience managing social media campaigns and online communities for brands.
• Strong copywriting skills with a deep understanding of brand voice and messaging.
• Proficiency in social media management tools such as Hootsuite, Sprout Social, or similar platforms.
• Familiarity with social media analytics tools and ability to translate data into actionable insights.
• Ability to multitask, manage deadlines, and work in a fast-paced environment.
• Creative mindset with an eye for visual storytelling and content engagement.

What benefits are we offering?

• Apple hardware ecosystem for work.
• Annual Bonus
• Top-tier Health and Life Insurance for peace of mind.
• Transportation Budget to support your commute needs.
• Coverflex benefits package for meal allowances, well-being, and more.
• Childcare support.
• Air Conference - an opportunity to meet the team, collaborate, and grow together.
• Pension Fund to support your long-term financial planning.
• Urban Sports Club membership to keep you active.
• Meals 100% free at the hub.

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.

Key skills/competency

• Social Media Strategy
• Content Creation
• Community Management
• Social Media Advertising
• Data Analysis
• Brand Voice
• Copywriting
• Social Media Platforms (Facebook, Instagram, X, LinkedIn, TikTok)
• Social Media Management Tools
• Performance Metrics