Senior UI/UX Designer

About AIHR

Founded in 2016 with the mission to future-proof HR, the Academy to Innovate HR (AIHR) has become the world’s market leader in online training for human resources (HR) professionals. We have a global customer base spread across 140+ countries, amongst which companies like Unilever, Reckitt, Goldman Sachs, Philips, Deloitte, Nike, Heineken, and UBS. It is our goal to continuously upskill and empower 1,000,000 HR Professionals.

We are an international team of 100+ people, driven by excellence, innovation, and a hunger to grow in everything we do. As such, we strive to provide the world’s best courses and excellent support to our customers while continuously optimizing every aspect of our work. With over 30 nationalities, our team is diverse, yet we all share a few traits: we're friendly, enthusiastic, and great team players.

Being a fast-growing company, working at AIHR means taking on a lot of responsibility and getting countless opportunities to develop yourself in new areas and potential to craft your own role.

Role and Responsibilities

As a Senior UI/UX Designer, you are responsible for driving the user experience across the entire AIHR Academy together with the Product Managers. Your work spans the full journey for both individual learners and B2B organizations, ensuring smooth platform experience and intuitive interfaces for core products like our course catalog, dashboards, and AIHR Copilot. You partner deeply with Product, Engineering, and business stakeholders to define problems, lead discovery, and define product design from concept to implementation.

In our scale-up environment, your role is that of an expert advisor. You will influence team-level decisions through clear design rationales and storytelling, ensuring UX and UI choices are backed by data and logic. You will roll up your sleeves to independently run the user research you need, while continuously looking for the data that backs your decisions. You will lead the charge in implementing and maintaining a unified design system, ensuring a cohesive visual identity across all our digital products.

You’ll need to navigate frequent feedback loops, proactively showing how stakeholder and customer input has been reflected in the design while maintaining the integrity of our visual identity. You will often need to create robust documentation and clear communication paths to align key stakeholders. It’s a role that requires you to be tactical in the details while never losing sight of the broader visual unity we are building.

On a typical week

On a typical Monday morning, you start the day with a Product Management weekly meeting to update each other on priorities and discuss blockers across our squads. Marion, Senior Product Manager of the B2B squad, wants to kickstart discovery for the next iteration of the AIHR Copilot alongside Joanne, Product Marketing Manager. Silvia, Head of Product, asks to push that kickoff to next week so you can prioritize supporting the Member Squad on AI-powered Personalized Learning Journey improvements.

After the meeting, you sit down with Aliia, Front-End Developer, to discuss the UI unification project. The engineers started implementing the new navigation design but some decisions need to be revisited because there are constraints across different platforms. You and Aliia brainstorm pragmatic, incremental steps to ensure a unified look and feel without slowing down the development cycle.

On Wednesday morning, you prepare for a high-stakes stakeholder meeting. Your goal is to walk Filippos, VP of Product, and Silvia through the Course Catalog discovery and proposal. You summarize user research insights and analyze data patterns, documenting the logic behind your UI/UX recommendations. You keep a mental note to proactively ask for feedback whether this approach is aligned with business objectives during the meeting.

In the afternoon, you present your Personalized Learning Journey prototype to the Member Squad during sprint refinement. Alice, Senior PM, asks questions about your flow while Igor, Tech Lead, raises concerns about implementation complexity. The team discusses options and decides to iterate async via Slack.

On Friday, you gather feedback from the Member squad and finalize the high-fidelity Personalized Learning Journey design by documenting in Figma to guide the build. You present this design to the VP of Product, defending your UI choices by walking him through the thinking behind your choices. Afterwards, we join the monthly business update during which all the results of the previous month are shared by the founders with everyone. Afterward, we gather with a drink for our weekly team activity and you get to know better the new colleagues who recently joined and the rest of the team. Although we all work very hard to make the company grow, we like to relax and enjoy our joint success.

Who you are

• You have 5+ years of experience as a UI/UX designer in digital products, preferably in eLearning, HR tech, and B2B SaaS.
• You have a broad range of experience, from building from 0-to-1 initiatives to redesigning and iterating existing products to improve product market fit.
• You provide consistent support on design execution, ranging from rapid prototyping in Figma to creating robust documentation that supports technical implementation.
• You are strong in defending your UI choices with clear reasoning and logic. You excel at reflecting feedback from senior stakeholders while maintaining the integrity of a unified design system.
• You are able to maintain and evolve a unified design system to ensure consistency and efficiency across all products.
• You are comfortable implementing incremental steps toward visual excellence, effectively managing the trade-offs required to ship products without getting bogged down by constraints.
• You independently define research goals, conduct user interviews or usability tests, and translate insights into documented outcomes that guide product decisions.
• You are a self-starter who can navigate ambiguity and balance multiple projects simultaneously. You determine the right level of involvement for each task, from full discovery and design to tactical execution.
• You view feedback as a gift and a tool for refinement, not a critique of your craft. You are comfortable standing your ground with data and principles, yet remain flexible enough to pivot when needed.
• You maintain a high affinity for using AI tools to enhance both the quality of design outputs and overall team productivity.
• You are native or fluent in English and able to work 2-3 days a week from our office in Rotterdam for faster onboarding and coordination.

We offer

• A key role in unifying the digital experience for tens of thousands of HR professionals worldwide, bridging the gap between user experience and world-class visual execution;
• Competitive, benchmarked compensation;
• The opportunity to shape your own day-to-day work;
• Regular growth talks and support to reach your career goals;
• Flexible working hours & working from home arrangements
• A high degree of autonomy in a vibrant, result-driven, inclusive, and international team;
• A key role in a fast-growing scale-up company;
• A beautiful office right across Rotterdam Central Station (Milleniumtower) and a brand new office in Amsterdam;
• 26 paid holidays per year + 1 extra day for the first 5 years you work here
• Exchange any 2 public holiday days for 2 other days of your choice;
• Work from anywhere policy, where you can work abroad for 20 days in a calendar year;
• Pension plan;
• 4 Trust days per year;
• Access to OpenUp mental health platform;
• Personal development budget, training, and we pay for the books you read;
• All public transport expenses covered (NS Business Card);
• MacBook + all other equipment you need to do your work;
• Daily lunch prepared by a chef, weekly drinks, and fun team activities;
• Free access to the office gym.

Key skills/competency

• UI/UX Design
• Design Systems
• Figma
• User Research
• Product Design
• B2B SaaS
• eLearning Platforms
• Prototyping
• Stakeholder Management
• Visual Identity