Direct Response Copywriter (Facebook Ads)
AI Acquisition · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
Job highlights
- Write Facebook ads that drive sales.
- Work in a fast-paced marketing environment.
- Collaborate with media and creative teams.
- Utilize data and AI for ad optimization.
- High compensation for proven results.
About the role
About Us
AI Acquisition is a $50M+ ARR education business teaching entrepreneurs how to build AI-powered service businesses. We have approximately 3,000 active clients across three program tiers and are backed by some of the best operators in the coaching and performance-marketing space. We are a remote-first, fast-scaling, and execution-heavy company.The Work
You’ll write the ads behind a $50M ARR AI-education business running multiple active funnels, with more launching. This is a direct-response seat inside a performance-marketing machine. You are not here to write blog posts, find the brand voice, or write pretty copy that sounds smart. You are here to write Facebook ads that make people stop scrolling, watch, believe, and buy. This role sits next to our incoming Head of Media / Creative Director. They will own the creative-production machine. You will own the written ideas that feed it, including hooks, angles, script structures, direct-response video ads, framing content, CTA variations, and offer positioning tests. If you need six weeks and a mood board to write one ad, this is not your role. If you can produce sharp direct-response copy at pace, keep reading.How We Work
Volume and iteration are prioritized over one perfect control. Logic matters as much as style. Strong ideas beat clever lines. We operate on a direct-response cadence: write → test → learn → rewrite. We have a small senior team with a direct line to operators and zero bureaucracy.The State You’re Walking Into
Multiple active offers with paid traffic already running. Mid-to-high six figures per month in ad spend. A creative team is in place to execute your scripts into finished ads. Internal AI tooling is already used across the business. There is a large amount of test volume, customer data, and offer feedback available. This is not a role where you sit around waiting for inspiration; there is a lot of work, a lot of data, and a lot of room to win.What We’re Looking For (Must-Haves)
3+ years writing direct-response copy in a real performance-marketing environment. You’ve written Facebook/Meta video ads that actually ran. You understand hooks, pattern interrupts, proof, objection handling, and CTA logic. You can write clearly, fast, and with strong commercial instinct. You can explain why a piece of copy should work before it spends. You are highly fluent in English.What We’re Looking For (Strong Signals)
You’ve written for info-product, coaching, education, agency-services, trading, SaaS, or high-ticket direct-response offers. You have swipe files, hook libraries, angle docs, and a real writing process. You use AI effectively to accelerate research, ideation, iteration, and formatting, not to replace thinking. You catch logical contradictions naturally. You’ve reviewed and improved landing pages, sales pages, VSLs, or decks beyond just word-smithing. People who’ve worked with you describe you as sharp, fast, and commercially dangerous.We’re Not The Right Fit For
Brand copywriters, blog/SEO/content writers with no paid-social experience, writers who confuse “clever” with persuasive, people who can’t think independently, or anyone who hasn’t worked hands-on with direct-response ads.What You’ll Actually Do
Write batches of Facebook/Meta video ad scripts. Generate multiple hooks/angles per offer, not just one “hero concept.” Help pressure-test claims, positioning, proof, and CTA logic. Review existing ads and rewrite weak scripts fast. Support split-testing across hooks, leads, and framings. Improve language across adjacent assets where useful: landing pages, VSL sections, decks, CTA tests. Work closely with the media/creative team so scripts are shootable and usable.Comp & Benefits
Strong senior-level compensation, geography-adjusted. Fully remote. High-volume testing environment with real spend behind your work. Direct access to operators, offers, performance feedback, and customer data. Massive upside if you become truly irreplaceable.Apply
Short Application. Attach (or Link): 3 direct-response ads you wrote that actually ran; 2–3 sentences on your writing process for Facebook ads; A short note on how you use AI in your copy workflow. No cover letter. No resume screening theater. If you look like a fit, you’ll do a 30-min call quickly and a short paid writing assessment after that.Key skills/competency
Direct Response Copywriting, Facebook Ads, Performance Marketing, Meta Ads, Video Ad Scripts, Hooks and Angles, Offer Positioning, Conversion Copywriting, AI Copywriting, Paid Social.Skills & topics
- Direct Response Copywriter
- Facebook Ads
- Meta Ads
- Performance Marketing
- Video Ad Scripts
- Copywriting
- Direct Response
- AI
- Marketing
- Sales Copy
How to get hired
- Tailor your application: Highlight your direct-response Facebook ad writing experience and quantifiable results.
- Showcase your work: Submit 3 strong direct-response ads you wrote that ran successfully.
- Explain your process: Briefly describe your Facebook ad writing process and AI usage.
- Prepare for assessment: Be ready for a quick call and a paid writing test.
Technical preparation
Study direct response copywriting principles.,Analyze high-performing Facebook ad examples.,Practice writing hooks and strong CTAs.,Understand ad testing and iteration cycles.
Behavioral questions
Describe a time you quickly wrote effective ad copy.,How do you handle constructive criticism on your copy?,Explain your process for developing ad angles.,How do you use data to inform your copy decisions?
Frequently asked questions
- What kind of experience is essential for the Direct Response Copywriter (Facebook Ads) role at AI Acquisition?
- The essential experience for this role includes at least 3 years of writing direct-response copy in a performance-marketing environment, specifically with Facebook/Meta video ads that have run successfully. You should understand hooks, pattern interrupts, proof, objection handling, and CTA logic, and be able to write clearly and quickly with a commercial instinct.
- What are the key responsibilities for a Direct Response Copywriter at AI Acquisition?
- The key responsibilities involve writing batches of Facebook/Meta video ad scripts, generating multiple hooks and angles, pressure-testing claims and positioning, rewriting weak scripts, supporting split-testing, and improving language on adjacent assets like landing pages and VSLs. You'll also work closely with the media/creative team to ensure scripts are shootable.
- How does AI Acquisition approach copy creation and iteration for its Facebook Ads?
- AI Acquisition prioritizes volume and iteration over a single perfect control. They believe strong ideas beat clever lines and follow a direct-response cadence of write, test, learn, and rewrite. Logic is as important as style in their process.
- What is the application process for the Direct Response Copywriter (Facebook Ads) position at AI Acquisition?
- The application process is short and direct. You need to attach or link to 3 direct-response ads you wrote that ran, provide 2-3 sentences on your writing process for Facebook ads, and a short note on how you use AI in your copy workflow. If you seem like a fit, you'll proceed to a 30-minute call and a short paid writing assessment.
- What kind of compensation and benefits can I expect as a Direct Response Copywriter at AI Acquisition?
- AI Acquisition offers strong senior-level compensation, adjusted geographically, and a fully remote work arrangement. You'll benefit from a high-volume testing environment with significant ad spend, direct access to operators, offers, performance feedback, and customer data, with massive upside potential if you become irreplaceable.
- Does AI Acquisition hire for brand copywriting or content writing roles?
- No, AI Acquisition is not the right fit for brand copywriters, blog/SEO/content writers without paid-social experience, or writers who prioritize being 'clever' over persuasive. This role is strictly focused on direct-response performance marketing.
- What makes AI Acquisition a unique place to work for a copywriter?
- AI Acquisition is a fast-scaling, $50M+ ARR education business with significant ad spend and a focus on direct-response. The role offers a high-volume testing environment, direct access to decision-makers and performance data, and the opportunity to make a significant impact on a rapidly growing company.