PitchMeAI
Ahrefs

Senior Product Marketing Manager

Ahrefs · United States

  • Hybrid
  • Full-time
  • $120,000 / year
  • United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.

Job highlights

  • Drive product adoption through market insights.
  • Develop and execute GTM strategies for SaaS.
  • Conduct customer research and user interviews.
  • Create compelling marketing launch assets.
  • Shape future product direction and growth.

About the role

About the Role

We're looking for a Senior Product Marketing Manager to join our growing Product Marketing team at Ahrefs. You'll be the bridge between our product innovations and the market, ensuring we launch features that resonate and communicate their value effectively to our users. This is an individual contributor role where you’re expected to lead with insights that directly shape product adoption, as well as execute on them.

Responsibilities

  • Run customer research to uncover pain points, needs, and market gaps specific to our target audience.
  • Collect and synthesize customer feedback into actionable insights for the product roadmap.
  • Plan AND execute go-to-market (GTM) strategies for new features and products in collaboration with Product Managers.
  • Develop clear, compelling marketing assets that support GTM launches like: Landing pages, Sales enablement materials, Brochures, Social media carousels.
  • Conduct user interviews, making sure we build tools that genuinely solve problems for our audience.

Requirements

  • A deep, firsthand understanding of the challenges and workflows that marketers face today, ideally through direct experience.
  • At least 5 years of practical, hands-on experience in a marketing role at a SaaS company.
  • Proven ability to perform customer research, analyze feedback, and translate it into product-shaping insights.
  • Experience developing and executing go-to-market strategies for SaaS products.
  • A strong data-driven mindset for measuring and iterating on marketing efforts.
  • A portfolio of your work/vibe-coded tools/personal projects that support your experience.

Nice to have:

  • Strong knowledge of SEO principles and market dynamics.
  • Familiarity with Ahrefs products and how they're used by marketers.
  • Experience with content creation and sales enablement material development.

What Success Looks Like

In 6 months: You'll have built strong relationships with Product, Engineering, and Marketing teams, actively contributing to product discussions and roadmap prioritization based on your market insights. You will have successfully executed at least one major feature launch, with demonstrable positive initial user sentiment and adoption. Your initial customer research efforts will be feeding directly into our product strategy.

In 1 year: You'll be seen as a critical thought partner in product strategy, proactively identifying opportunities for product growth and market differentiation. You'll have significantly influenced product direction, leading to measurable positive shifts in product usage, market perception, and overall growth. Your work will not only improve our products but also elevate our brand's reputation among leading industry professionals. You're not just executing; you're owning and shaping the future of our product marketing.

To apply:

Please include a link to your portfolio showing previous product marketing experience.

Interview process

We do 2-3 short interviews, then pay you to do some real-life (or close to real-life) work.

  1. Step #1: Application Our recruitment team will review your application.
  2. Step #2: Recruiter Call (30-min call) We’ll explore why you want to join Ahrefs.
  3. Step #3: Head of product marketing interview (30-min call) Chat with Andrei, the head of our Product Marketing team.
  4. Step #4: CMO interview (45-min call) You have reached the final boss, a call with our CMO, Tim.
  5. Step #5: Ahrefs paid work assignment You’ll work on a paid, independent assignment to demonstrate your skills.
  6. Step #6: Offer If everyone is happy, we’ll make you an offer to join. Congrats!

Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!

Key skills/competency

  • Product Marketing
  • Go-to-Market Strategy
  • Customer Research
  • SaaS Marketing
  • Market Analysis
  • Product Adoption
  • Marketing Assets
  • User Interviews
  • Product Strategy
  • SEO Principles

Skills & topics

  • Product Marketing Manager
  • SaaS
  • Go-to-Market Strategy
  • Customer Research
  • Product Management
  • Marketing Strategy
  • User Acquisition
  • Content Marketing
  • SEO
  • Marketing Automation

How to get hired

  • Tailor your resume: Highlight SaaS product marketing experience, customer research, and GTM strategy execution.
  • Showcase your portfolio: Include examples of marketing assets and personal projects demonstrating your skills.
  • Ace the interviews: Prepare to discuss your understanding of marketer challenges and data-driven approaches.
  • Highlight Ahrefs familiarity: Mention your knowledge of SEO and Ahrefs products if applicable.
  • Follow instructions: Ensure your portfolio link is included with your application.

Technical preparation

Master customer research methodologies.,Practice developing GTM strategies.,Build marketing assets for SaaS.,Analyze product adoption metrics.

Behavioral questions

Describe a successful product launch you led.,How do you translate user feedback into action?,Share an example of data-driven marketing.,How do you collaborate with product teams?

Frequently asked questions

What is the interview process for the Senior Product Marketing Manager role at Ahrefs?
The interview process for the Senior Product Marketing Manager position at Ahrefs involves several stages: an initial application review, a recruiter call, an interview with the Head of Product Marketing, a final interview with the CMO, and a paid work assignment before a potential offer is extended.
Do I need direct experience in the SaaS industry to apply for this role?
Yes, the Ahrefs Senior Product Marketing Manager role requires at least 5 years of practical, hands-on experience in a marketing role at a SaaS company, along with a deep understanding of marketer challenges and workflows.
What kind of portfolio should I prepare for the Senior Product Marketing Manager application at Ahrefs?
For the Senior Product Marketing Manager role at Ahrefs, your portfolio should showcase previous product marketing experience, including examples of marketing assets developed for SaaS products and any personal projects or tools that demonstrate your expertise.
Is this Senior Product Marketing Manager role remote, hybrid, or on-site at Ahrefs?
The job description does not explicitly state the work arrangement for the Senior Product Marketing Manager role. However, Ahrefs has offices globally and often hires remotely, so it's advisable to inquire during the recruiter call for specifics.
What are the key responsibilities of a Senior Product Marketing Manager at Ahrefs?
The Senior Product Marketing Manager at Ahrefs is responsible for bridging product innovations and the market, conducting customer research, synthesizing feedback into actionable insights, planning and executing GTM strategies, and developing marketing assets for new features and products.
Does Ahrefs consider candidates with strong SEO knowledge for the Senior Product Marketing Manager position?
While not a strict requirement, strong knowledge of SEO principles and market dynamics is considered a 'nice to have' for the Senior Product Marketing Manager role at Ahrefs, especially given the company's focus on SEO tools.
What makes the Ahrefs Senior Product Marketing Manager role unique?
This role at Ahrefs offers the opportunity to significantly influence product strategy and adoption, acting as a critical thought partner. Success is measured not only by execution but also by shaping the future of product marketing and the brand's reputation.