DACH Marketing Manager

DACH Marketing Manager at Ahrefs

As Ahrefs continues to experience strong growth, particularly in German speaking markets, we are seeking a dynamic and hands-on DACH Marketing Manager to lead our marketing efforts in this strategic region. Reporting directly to the Head of International Marketing, this is a brand new role that will be a key part of our passionate and talented global marketing team.

Key Responsibilities

• Serve as the driving force behind Ahrefs' marketing efforts in the German speaking market, taking a hands-on approach to all aspects of the marketing mix.
• Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Directly manage the creation and localization of content, including blog posts, social media updates, email campaigns, and other digital assets.
• Manage all German related marketing activities including content creation, events, partnerships, and public relations.
• Lead offers in educating the German market in SEO/AI Search/AI Marketing best practices, placing Ahrefs front and center.
• Organize and participate in key marketing events, such as networking events, conferences, and customer meetups, to build relationships and generate leads.
• Analyze market trends, competitor activities, and customer insights to identify opportunities and continuously optimize marketing initiatives.
• Report on performance to senior leadership.

Requirements

• 5+ years of experience in marketing leadership roles, preferably in the technology or SaaS industry.
• Primarily focused on localization and adapting content from English-speaking markets to German-speaking audiences, creating promotional materials, and organizing local meetups.
• Good knowledge in using Ahrefs product and understanding of its application in the German market.
• Experience in SEO is considered a big plus.
• Proven track record of developing and executing successful marketing strategies in the German market for global companies.
• Ability to go after quick wins in the first few months in the role, keep what’s working, and develop a mid- to long-term strategy tailored to the local market while working as a one-person team (to start with).
• Excellent content creation and digital marketing skills, with the ability to produce high-quality assets.
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Native in German and fluent in English, both written and verbal.

Key skills/competency

• DACH Marketing Strategy
• Content Localization
• Lead Generation
• Brand Awareness
• SEO/AI Marketing
• Event Management
• Market Analysis
• Digital Marketing
• Ahrefs Product Knowledge
• Stakeholder Reporting