Sr. Product Marketing Manager

About Aha!

Aha! is the world's #1 product development software, helping over 1 million product builders bring their strategy to life. Our integrated tools, including Aha! Roadmaps, Aha! Discovery, Aha! Ideas, Aha! Whiteboards, Aha! Builder, Aha! Develop, Aha! Teamwork, and Aha! Knowledge, empower teams from discovery to delivery. Product teams leverage our expertise, AI assistant, and training via Aha! Academy. We are a unique high-growth SaaS company: self-funded, profitable, 100% remote, and recognized as a top remote employer. We champion the Bootstrap Movement and have contributed over $1.5M to those in need through Aha! Cares. Learn more at www.aha.io.

Our Team

The Aha! marketing team is a highly collaborative group of experts across campaigns, content, creative, knowledge base, and product marketing. We work within North American time zones for seamless video collaboration. We drive growth as Aha! has no sales team; marketing increases awareness, visitors, and trial signups. We work exceptionally hard and fast, producing engaging content that acquires new customers and adds value for existing ones. Our curiosity leads us to deeply understand our market, customers, and products to articulate our unique value. We care deeply about our teammates, celebrating, supporting, and laughing together. We genuinely enjoy our work and want you to love your job too. Discover more about The Responsive Method, our company values, and our generous benefits.

Our Programs

The product marketing group is responsible for communicating the unique value of our products and services. We manage a broad range of programs, from weekly go-to-market launches to live product trainings and tools supporting our Customer Success team. We tirelessly champion our products across channels, are deadline-driven, and maintain exceptionally high standards. We constantly seek to deepen our customer, marketing, and product understanding to showcase how our software helps teams succeed. We use Aha! Roadmaps and Aha! Teamwork for planning and collaboration, acting as power users who provide feedback for improvements. Communication is primarily via Slack and Zoom, with email used rarely.

Your Experience

You have a proven track record of bringing innovative B2B SaaS products to market in highly competitive environments. You understand how to drive interest and adoption in emerging categories, think strategically about positioning and differentiation, and execute rapidly with exceptional attention to detail. As a natural storyteller, you love writing and are enthusiastic about refining your craft. You excel at distilling complex concepts, quickly creating engaging content that clearly communicates your message and achieves results. Data also informs your work. You embrace new technology, using AI daily and are excited by its impact on product development, recalling the energy you felt with your first smartphone. Ultimately, you combine an entrepreneurial mindset with a deep commitment to helping customers thrive, translating complex capabilities into compelling messages that resonate with product builders.

You Also Have

• Seven+ years of experience in product marketing at a high-growth B2B SaaS company
• Deep familiarity with the product development domain
• Strong history of delivering high-quality launches, campaigns, and content
• Proven success driving acquisition from awareness to trial conversion
• Enthusiasm for driving social conversations and participating in online debates
• Worked collaboratively with a product and broader marketing team

Your Work at Aha!

As the Sr. Product Marketing Manager for Aha! Builder, you will help drive success for a fast-growing product in one of the most exciting areas of software today.

You Will

• Define positioning and messaging for Aha! Builder, clearly differentiating our solution in a rapidly evolving market
• Lead go-to-market activities for new Aha! Builder capabilities, including features that bring AI-assisted product creation to life
• Immerse yourself in the market, becoming an internal expert on the evolving ways modern product teams build software
• Partner closely with our PM/UX and Customer Success teams to drive product interest and adoption
• Become a power user of the product so you can communicate best practices with customers
• Create high-quality content for prospects and customers (blogs, videos for social media, website content, live trainings, and success stories)
• Share thought leadership content to expand online conversations
• Empower internal teams with the messaging and tools they need to confidently champion Aha! Builder

If the Sr. Product Marketing Manager role sounds appealing, we would love to hear from you. (A real human reviews every application.)

Grow with us

Everyone deserves to reach their fullest potential. We believe that doing work that matters with people we care about in a high-growth environment leads to engagement and fulfillment. This is why we joined Aha! and how we achieve our best. We offer comprehensive benefits, including profit sharing. The U.S.-based benefits include:

• The base salary range for this role in the U.S. is between $120,000 and $160,000
• Cash-based compensation also includes profit sharing, and we contribute a percentage of your total pay each month toward your retirement
• Medical, dental, and vision plans (for many teammates, we cover 100% of the premiums)
• Up to 200 hours of paid time off a year to spend however you want
• 30 to 90 days of paid parental leave and five to 10 days of paid care and bereavement leave
• Up to $1,000 annually for third-party education, along with paid time off to immerse yourself in learning
• Volunteer opportunities throughout the year

Base salary and total compensation depend on skills, experience, and relevant past roles. We do our best to extend identical benefits to international teammates.

Key skills/competency

• Product Marketing
• Go-to-Market Strategy
• B2B SaaS
• Content Creation
• AI Products
• Market Positioning
• Customer Acquisition
• Product Development Domain
• Thought Leadership
• Cross-functional Collaboration